Peter Dycus – Director of Digital Production @peterdycus

Scott Burns – Creative Director @raybacon

Post Live: The crucial time following the event.

Who We Are

What We Do

Experiential Value

Because Consumers Have a Need to…

»  Be heard.

»  Connect with one another.

»  Create and make change.

»  Evangelize for the things and people they love.

Digital Audience Engagement

So, how do we do this?

What is the Strategy

Determining the goals

Funneling the Audience

Campaign Specific Strategy

Existing Digital Strategy

So, how do we connect with these people?

UnderstandingOur Consumers in the Social Space

Planning and Optimization

Engagement Chain

Event MobileApplication

Opt-in Email Offer

Social Engagement

Digital Coupon

Retaining Engagement

Information Conversation Content UGC

Measurement

Creating Success

Thank You!