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Post Minimalism and Process Art Art 109A: Art since 1945 Westchester Community College Fall 2012 Dr. Melissa Hall
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Post  Minimalism  and  Process  Art  

Art  109A:    Art  since  1945  

Westchester  Community  College  Fall  2012  Dr.  Melissa  Hall  

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The  1960s  Race  riots  

PoliCcal  assassinaCons  AnC-­‐war  movement  

Race  riots  in  the  WaGs  secCon  of  Los  Angeles,  August  11-­‐15,  1965  hGp://www.liu.edu/cwis/cwp/library/african/2000/1960.htm  

An  anC-­‐war  demonstrator  burns  his  draO  card  at  a  Vietnam  War  protest  outside  the  Pentagon  in  October  1967.(Photo  by  Wally  McNamee  via  Corbis)  

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The  1960s  Minimalists  remain  aloof  from  poliCcs  

Donald  Judd,  Un#tled,  1969  Hirshhorn  Museum  

“ArCsts  should  poliCcize  themselves  as  ciCzens,  demonstraCng  and  protesCng  when  necessary,  but  art  should  be  free  of  poliCcal  responsibility.  .  .  “  Donald  Judd,  Ar*orum,  1970  

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The  1960s  Minimalism  and  Pop:  

 Impersonality  (reacCon  against  Ab  Ex  “boring  display  of  emoCon”)  

 Serial  repeCCon  (echoing  modern  forms  of  mass  producCon)  

 Industrial  materials  and  methods  (screenprinCng;  skillsaws;  rolled  steel)  

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Anna  Chave  argues  that  Minimalism  internalized  the  impersonal  values  of  American  corporate  power  

The  1960s  

Art  Historian  Anna  Chave,  at  a  Rutgers  University  symposium,  2007  Image  source:    hGp://arthistory.rutgers.edu/events/newsleGer/2008/fword.php  

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Mies  van  der  Rohe,  IBM  Building,  Chicago  1969-­‐71  

"By  manufacturing  objects  with  common  industrial  and  commercial  materials  in  a  restricted  vocabulary  of  geometric  shapes,  Judd  and  the  other  Minimalist  arCsts  availed  themselves  of  the  cultural  authority  of  the  makers  of  industry  and  technology”  Anna  Chave,  “The  Rhetoric  of  Power”  

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"The  Minimalist's  domineering,  someCmes  brutal  rhetoric  was  breached  in  this  country  in  the  1960's,  a  decade  of  brutal  displays  of  power  by  both  the  American  military  in  Vietnam,  and  the  police  at  home  in  the  streets  and  on  University  campuses  across  the  country.    Corporate  power  burgeoned  in  the  U.S.  in  the  1960's  too,  with  the  rise  of  'mulCnaConals',  due  in  part  to  the  flourishing  of  the  military-­‐industrial  complex.”  Anna  Chave,  “The  Rhetoric  of  Power”  

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The  1960s  The  1960s  counter  culture  revolted  against  the  values  of  the  “establishment”  

An  anC-­‐war  demonstrator  burns  his  draO  card  at  a  Vietnam  War  protest  outside  the  Pentagon  in  October  1967.(Photo  by  Wally  McNamee  via  Corbis)  

hGp://www.utwatch.org/archives/disorientut2005/military.html  

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The  1960s  It  rebelled  against  “progress”  and  the  corporate  ideology  of  the  “military-­‐industrial”  complex  

General  Dynamics,  Fort  Worth  Texas,  1969  hGp://www.f-­‐111.net/RAAF-­‐F-­‐111s-­‐off-­‐the-­‐producCon-­‐line-­‐1.htm  

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The  1960s  To  many  younger  arCsts,  Minimalism  was  now  synonymous  with  the  blank  visage  of  corporate  power  and  insCtuConal  authority  

Ronald  Bladen,  The  Cathedral  Evening,  1972  Empire  State  Plaze,  Albany  

Mies  van  der  Rohe,  IBM  Building,  Chicago  1969-­‐71  

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Minimalism  and  the1960s  Counter  Culture  

"Presently  we  need  more  than  silent  cubes,  blank  canvases,  and  gleaming  white  walls  .  .  .  ."  John  Perrault  

Pulitzer  prize  winning  photograph  of  Kent  State  Massacre  by  Paul  Filo  Donald  Judd,  100  un#tled  works  in  mill  aluminum,  1982-­‐1986  ChinaC  FoundaCon  

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The  1960s  

Mies  van  der  Rohe,  Seagrams  Building,  NYC  1958  

We  are  sick  to  death  of  cold  plazas  and  monotonous  'curtain  wall'  skyscrapers  .  .  .  .”  John  Perrault  

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Post  Minimalism  Post  Minimalism  was  a  reacCon  against  the  authoritarian  codes  of  minimalism   Post  Minimalism  

Coined  by  the  art  historian  and  criCc  Robert  Pincus-­‐WiGen,  Post-­‐Minimalism  refers  to  a  general  reacCon  by  arCsts  in  America  beginning  in  the  late  1960s  against  Minimalism  and  its  insistence  on  closed,  geometric  forms.  These  dissenCng  arCsts  eschewed  the  impersonal  object  for  more  open  forms.  Rather  than  adhere  to  pure  formalism,  Post-­‐Minimalist  arCsts  oOen  made  explicit  the  psychical  and  physical  processes  involved  in  the  actualizaCon  of  art  and  oOen  reflected  personal  and  social  concerns  in  their  works.  hGp://www.guggenheim.org/new-­‐york/collecCons/collecCon-­‐online/show-­‐full/movement/?search=Post-­‐Minimalism  

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Post  Minimalism  OOen  called  “Process  Art,”  Post  Minimalism  was  characterized  by  a  concern  with  process  and  materials  

Process  Art  Process  art  emphasizes  the  “process”  of  making  art  (rather  than  any  predetermined  composiCon  or  plan)  and  the  concepts  of  change  and  transience  .  .  .  [This]  interest  in  process  .  .  .  has  precedents  in  the  Abstract  Expressionists’  use  of  unconvenConal  methods  such  as  dripping  and  staining  .  .  .  Process  arCsts  were  involved  in  issues  aGendant  to  the  body,  random  occurrences,  improvisaCon,  and  the  liberaCng  qualiCes  of  nontradiConal  materials  such  as  wax,  felt,  and  latex.  Using  these,  they  created  eccentric  forms  in  erraCc  or  irregular  arrangements  produced  by  acCons  such  as  curng,  hanging,  and  dropping,  or  organic  processes  such  as  growth,  condensaCon,  freezing,  or  decomposiCon.  hGp://www.guggenheim.org/new-­‐york/collecCons/collecCon-­‐online/show-­‐full/movement/?search=Process%20art  

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An6-­‐Form  In  1968  Morris  published  an  arCcle  in  Ar*orum  Ctled  “AnC-­‐Form”  in  which  he  challenged  the  dominance  of  geometric  regularity  as  an  aestheCc  orthodoxy    

Robert  Morris,  Two  Columns,  1961    

“A  morphology  of  geometric,  predominantly  rectangular  forms  has  been  accepted  as  a  given  premise”  Robert  Morris,  “AnC-­‐Form,”  Ar*orum,  1968      

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An6-­‐Form  He  argued  that  Minimalism  is  “authoritarian”  because  it    imposes  order  on  materials  

Donald  Judd,  Un#tled,  1967  

“The  process  of  "making  itself"  has  hardly  been  examined.”  Robert  Morris,  “AnC-­‐Form,”  Ar*orum,  1968      

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An6-­‐Form  Even  a  simple  box  is  sCll  a  “depicCon”  of  a  preconceived  idea  of  geometric  regularity  

Donald  Judd,  Un#tled,  1968  Walker  Art  Center  

“Art  of  the  60s  was  an  art  of  depicCng  images.    But  depicCon  as  a  mode  seems  primiCve  because  it  involves  implicitly  asserCng  forms  as  being  prior  to  substances.”  Robert  Morris,  “Notes  on  Sculpture  4:    Beyond  Objects,”  Ar*orum  April  1969  

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An6-­‐Form  Morris  proposed  that  the  “next  step”  was  to  replace  pre-­‐concepCon  with  process,  ciCng  Jackson  Pollock  and  Morris  Louis  as  precedents  

Hans  Namuth,  Pollock  working  in  his  studio,  1951  

“It  remained  for  Pollock  and  Louis  to  go  beyond  the  personalism  of  the  hand  to  the  more  direct  revelaCon  of  maGer  itself.”  Robert  Morris,  “AnC-­‐Form,”  Ar*orum  1968  

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An6-­‐Form  Process  would  enable  the  material  itself  to  become  the  “author”  of  the  work  

“The  focus  on  maGer  and  gravity  as  means  results  in  forms  which  were  not  projected  in  advance  .  .  .  Random  piling,  loose  stacking,  hanging,  give  passing  form  to  the  material.  Chance  is  accepted  and  indeterminacy  is  implied    .  .  .  .”    Robert  Morris,  “AnC-­‐Form,”  Ar*orum  1968  

Ernst  Haas,  Helen  Frankenthaler  at  work  in  her  studio,  1969  Image  source:    hGp://www.ernst-­‐haas.com/celebrity_frankenthalerHelen1.html  

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An6-­‐Form  In  the  late  1960's,  Morris  began  working  with  malleable  materials  such  as  felt  

Robert  Morris,  Un#tled,  1969  MOMA  

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An6-­‐Form  Geometry  and  regularity  are  used,  but  the  piece  “happens”  when  the  arCst  allows  the  material  to  assert  its  own  idenCty    

Robert  Morris,  Un#tled,  1969  MOMA  

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An6-­‐Form  

Robert  Morris,  Un#tled  (Pink  Felt),  1970  Guggenheim  

The  art  that  [Robert  Morris]  and  others  began  to  explore  at  the  end  of  the  1960s  stressed  the  unusual  materials  they  employed—industrial  components  such  as  wire,  rubber,  and  felt—and  their  response  to  simple  acCons  such  as  curng  and  dropping.  Un#tled  (Pink  Felt)  (1970),  for  example,  is  composed  of  dozens  of  sliced  pink  industrial  felt  pieces  that  have  been  dropped  unceremoniously  on  the  floor.  Morris’s  scaGered  felt  strips  obliquely  allude  to  the  human  body  through  their  response  to  gravity  and  epidermal  quality.  The  ragged  irregular  contours  of  the  jumbled  heap  refuse  to  conform  to  the  strict  unitary  profile  that  is  characterisCc  of  Minimalist  sculpture.  Guggenheim  Museum  

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An6-­‐Form  Morris  was  envisioning  an  art  that  does  not  rely  on  pre-­‐concep#on  (where  preconcepCon  is  associated  with  “authority”  and  “control”)  

He  was  proposing  a  kind  of  “authorless”  art  in  which  the  materials  themselves,  and  the  real  condi#ons  in  which  they  exist,  form  the  work  

Robert  Morris,  Un#tled  (Pink  Felt),  1970  Guggenheim  

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An6-­‐Form  Richard  Serra  was  also  re-­‐conceptualizing  sculpture  in  terms  of  process  and  materials  

Richard  Serra,  photo  Steve  Pyke  Image  source:    hGp://www.flowerseast.com/Originals_ExhibiCons.asp?ExhibiCon=07FNYSP&OE=1  

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An6-­‐Form  In  1967-­‐68  Serra  compiled  a  list  of    transiCve  verbs  that  became  the  basis  for  his  sculptural  work    

Richard  Serra,  Verb  List,  1967-­‐68  

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An6-­‐Form  The  list  describes  processes  that  derive  from  the  “acCon”  concept  of  Abstract  Expressionism  –  but  “acCon”  minus  the  emoCon  

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An6-­‐Form  Serra’s  work  became  an  invesCgaCon  of  what  happens  when  a  parCcular  process  (such  as  rolling,  creasing,  folding)  encounters  the  specific  properCes  of  a  material    

Richard  Serra,  Verb  List,  1967-­‐68  

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An6-­‐Form  In  this  work,  the  arCst  applied  the  verb  “to  liO”  to  a  sheet  of  vulcanized  rubber  

Richard  Serra,  To  LiO,  1967.  Vulcanized  rubber.  36”  x  6’8”  x  60  (91.4×200  ×  152.4  cm).  CollecCon  of  the  arCst  hGp://www.brooklynrail.org/2007/07/art/richard-­‐serra  

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An6-­‐Form  For  an  exhibiCon  at  Leo  Castelli’s  warehouse  in  1968,  Serra  created  Splashing  in  which  he  flung  molten  lead  into  the  angle  where  the  floor  meets  the  wall  

Richard  Serra,  Splashing,  Leo  Castelli  Warehouse,  New  York,  1968  

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An6-­‐Form  When  cooled,  the  lead  hardened  into  solid  form  

Richard  Serra,  Splashing,  Leo  Castelli  Warehouse,  New  York,  1968  

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An6-­‐Form  Prop  consists  of  a  sheet  of  lead  held  to  the  wall  by  a  lead  pipe  leaning  against  it  

Richard  Serra,  Prop,  1968.  Lead.  Plate  Whitney  Museum  of  American  Art  hGp://www.brooklynrail.org/2007/07/art/richard-­‐serra  

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An6-­‐Form  Compare  to  Donald  Judd’s  stacks,  where  the  properCes  of  materials  and  methods  of  construcCon  are  concealed  (much  like  the  “brushstrokes”  in  a  painCng  by  Ingres)  

Richard  Serra,  Prop,  (foreground),  and  Floor  Pole  Prop  (background),  at  Richard  Serra:    Forty  Years,  MOMA,  2007  

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An6-­‐Form  Resembling  Tony  Smith’s  Die,  this  piece  consists  of  four  500lb  sheets  of  lead  propped  against  one  another  like  a  "house  of  cards"  

Richard  Serra,  One  Ton  Prop  (House  of  Cards),  1969.    Lead  anCnomy  Museum  of  Modern  Art  

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An6-­‐Form  Tony  Smith’s  Die:  

 StaCc;  controlled   Adheres  to  a  pre-­‐conceived  schema  

Tony  Smith,  Die,  1962  Museum  of  Modern  Art  

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An6-­‐Form  Serra  creates  a  "theatrical"  situaCon  where  the  viewer  experiences  the  literal  (rather  than  “pictorial”)  relaConships  of  material,  weight,  and  gravity  

Richard  Serra,  One  Ton  Prop  (House  of  Cards),  1969.    Lead  anCnomy  Museum  of  Modern  Art  

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Richard  Serra  Richard  Serra’s  later  works  became  increasingly  involved  with  creaCng  “situaCons”  rather  than  “objects”  

Richard  Serra,  Delineator,  1974-­‐75.  Hot-­‐rolled  steel.  Two  plates,  each:  1”  x  10’  X  26’      CollecCon  of  the  arCst.  hGp://www.brooklynrail.org/2007/07/art/richard-­‐serra  

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Richard  Serra  In  Delineator,  the  arCst  placed  two  large  plates  of  steel  on  the  floor  and  ceiling    

As  we  enter  the  space  we  immediately  begin  to  orient  ourselves  in  relaCon  to  the  forms.      

The  piece  “tends  to  turn  you,”  as  the  arCst  explains,  and  “reframes  the  room,”  so  that  the  space  of  the  room  itself  becomes  the  sculptural  work  

Richard  Serra,  Delineator,  1974-­‐75.  Hot-­‐rolled  steel.  Two  plates,  each:  1”  x  10’  X  26’      CollecCon  of  the  arCst.  hGp://www.brooklynrail.org/2007/07/art/richard-­‐serra  

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Richard  Serra,  Delineator,  1974-­‐75.  Hot-­‐rolled  steel.  Two  plates,  each:  1”  x  10’  X  26’      CollecCon  of  the  arCst.  hGp://www.brooklynrail.org/2007/07/art/richard-­‐serra  

“My  sculptures  are  not  objects  for  the  viewer  to  stop  and  stare  at.  The  historical  purpose  of  placing  sculpture  on  a  pedestal  was  to  establish  a  separaCon  between  the  sculpture  and  the  viewer.  I  am  interested  in  creaCng  a  behavioral  space  in  which  the  viewer  interacts  with  the  sculpture  in  its  context.”  Richard  Serra  

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Richard  Serra  Serra’s  Titled  Arc  was  a  monumentally  scaled  site-­‐specific  work  

It  was  commissioned  by  the  NEA  Art  in  Public  Places  Grant,  which  sets  aside  a  percentage  of  public  building  funds  for  sculpture  in  public  spaces  

Richard  Serra,  Tilted  Arc,  1981  

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Richard  Serra  The  120  foot  long  curving  wall  was  designed  to  engage  viewers  in  an  “encounter”  that  would  heighten  awareness  of  the  public  space  

Richard  Serra,  Tilted  Arc,  1981  Federal  Plaza,  NYC  Photo  ©  1985  David  Aschkenas  

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Richard  Serra  However,  the  work  was  so  disliked  by  the  people  who  used  the  plaza  that  a  public  protest  was  organized  and  the  work  was  eventually  removed  

Richard  Serra,  Tilted  Arc,  1981  Federal  Plaza,  NYC  Photo  ©  1985  David  Aschkenas  

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Richard  Serra  

“The  Tilted  Arc,  decision  prompts  general  quesCons  about  public  art,  an  increasingly  controversial  subject  through  the  late  1980s  and  early  1990s  in  the  U.S.  and  abroad.  The  role  of  government  funding,  an  arCst's  rights  to  his  or  her  work,  the  role  of  the  public  in  determining  the  value  of  a  work  of  art,  and  whether  public  art  should  be  judged  by  its  popularity  are  all  heatedly  debated.  Serra's  career  conCnues  to  flourish,  despite  the  controversy.  "I  don't  think  it  is  the  funcCon  of  art  to  be  pleasing,"  he  comments  at  the  Cme.  "Art  is  not  democraCc.  It  is  not  for  the  people."  Other  works  by  Serra  are  in  the  permanent  collecCon  of  museums  around  the  world.”  hGp://www.pbs.org/wgbh/cultureshock/flashpoints/visualarts/Cltedarc_a.html  

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Richard  Serra  Serra’s  more  recent  work  was  recently  the  focus  of  a  retrospecCve  at  the  Museum  of  Modern  Art  

His  large  scale  architectural  installaCons  exemplify  an  approach  to  sculpture  that  is  more  focused  on  creaCng  “situaCons”  and  “experience”  rather  than  “objects”  

Richard  Serra  inside  his  piece  Sequence  in  one  of  the  second-­‐floor  galleries  of  the  Museum  of  Modern  Art  in  New  York  City  on  May,  16,  2007  

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Beyond  Objects  Robert  Morris  was  also  moving  away  from  the  producCon  of  "objects"  towards  the  creaCon  of  "situaCons."  

Robert  Morris,  Un#tled  (Pink  Felt),  1970  Guggenheim  

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Beyond  Objects  In  an  essay  published  in  Ar*orum  in  1969,  he  proclaimed  the  making  of  objects  to  be  obsolete  

“Work  that  results  in  a  finished  product  .  .  .  finalized  with  respect  to  either  Cme  or  space  .  .  .  no  longer  has  much  relevance”  Robert  Morris,  “Notes  on  Sculpture  4:    Beyond  Objects,”  Ar*orum  April  1969  

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Beyond  Objects  He  called  for  a  shiO  from  the  producCon  of  “objects”  to  the  creaCon  of  “situaCons”    

Robert  Morris,  Un#tled,  1969  MOMA  

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Beyond  Objects  Minimalism  already  began  this  process,  but  the  object  remained  the  “star”  of  the  show  

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Beyond  Objects  The  objects  remained  “figures”  inhabiCng  the  visual  field,  much  like  the  figure/ground  relaConship  in  a  tradiConal  Renaissance  painCng    

Raymond  Holbert,  Perspec#ve  Study,  2004  hGp://memorybanque.com/perspecCve.html  

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Beyond  Objects  But  what  if  we  made  the  viewer  the  “figure”  and  the  sculpture  the  “visual  field”?  

Yayoi  Kusama,  Mirror  Room  -­‐  Phalli’s  Field,  museum  Boymans  van  Beuningen  in  RoGerdam  Image  source:    Flickr    

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Beyond  Objects  In  Un#tled  (Threadwaste)  Morris  recycled  another  industrial  material  -­‐-­‐  threadwaste  used  for  industrial  packing,  which  he  scaGered  on  the  floor  in  an  amorphous  mass  

Robert  Morris,  Un#tled  (Threadwaste),  1968  InstallaCon  at  Museé  Art  Contemporain,  Lyon,  2006  Photo  by  Blaise  Adilon    

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“To  this  Morris  added  miscellaneous  felt  pieces,  copper  tubing,  and  chunks  of  asphalt.    From  within  the  mass  of  this  material  .  .  .  rise  a  number  of  rectangular  double-­‐sided  mirrors,  that,  in  their  reflecCons,  produce  an  uncanny  replicaCon  of  the  scaGer  piece’s  horizontal  sprawl.”  Robert  Morris:    The  Mind  Body  Problem,  exh.  Cat.  Guggenheim  Museum,  1994,  p.  226  

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Beyond  Objects  The  work  is  like  a  Pollock,  minus  the  “transcendental  signified”  of  the  arCst,  and  minus  the  precious  objectness  of  a  painCng  that  can  be  framed  

Robert  Morris,  Un#tled  (Threadwaste),  1968  InstallaCon  at  Museé  Art  Contemporain,  Lyon,  2006  Photo  by  Blaise  Adilon    

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Robert  Morris,  Un#tled  (Threadwaste),  detail  Photo  by  Blaise  Adilon    

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Robert  Morris,  Un#tled  (Threadwaste),  1968  Centro  per  L”Arte  Contemporonea,  Prato,  2005    

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Robert  Morris,  Un#tled  (Threadwaste),  1968  MOMA  

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Beyond  Objects  The  emphasis  on  experience  through  Cme  has  affiniCes  with  Happenings  

Robert  Morris,  Un#tled  (Threadwaste),  1968  InstallaCon  at  Museé  Art  Contemporain,  Lyon,  2006  Photo  by  Blaise  Adilon    

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Beyond  Objects  Barry  Le  Va  was  also  working  with  so-­‐called  “scaGer  pieces”  

Barry  Le  Va,  Con#nuous  and  Related  Ac#vi#es;  Discon#nued  by  the  Act  of  Dropping,  1967  (installaCon  view,  Full  House:  Views  of  the  Whitney’s  CollecCon  at  75,  Whitney  Museum  of  American  Art,  2006).  Felt  and  glass,  dimensions  variable.  Whitney  Museum  of  American  Art,  

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Beyond  Objects  

Barry  Le  Va,  Con#nuous  and  Related  Ac#vi#es;  Discon#nued  by  the  Act  of  Dropping,  1967  (installaCon  view,  Full  House:  Views  of  the  Whitney’s  CollecCon  at  75,  Whitney  Museum  of  American  Art,  2006).  Felt  and  glass,  dimensions  variable.  Whitney  Museum  of  American  Art,  

“A  recipe  for  a  typical  early  Le  Va  piece  might  run  something  like:  "Cover  the  floor  with  long  parallel  lines  of  flour.  Set  electric  fans  in  the  middle  of  the  room.  Turn  them  on."  From  simple  acts  like  this  came  moments  of  startling,  ephemeral  beauty  whose  genesis  the  viewer  reconstructs.  The  work  became,  it  was  oOen  said,  a  series  of  "clues,"  the  viewer  a  detecCve  who  recreated  events  -­‐  in  the  hope  of  experiencing  Cme,  space  and  materials  in  a  more  mindful,  uncentered  way”  Roberta  Smith,  “Minimal  and  Mad  in  Equilibrium,”  NY  Times,  Feb  25  2005  

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Barry  Le  Va’s  Con#nuous  and  Related  Ac#vi#es;  Discon#nued  by  the  Act  of  Dropping  (1967)  

“  First  created  in  1967,  this  work  consists  of  large  and  small  pieces  of  felt  casually  piled  and  strewn  about  the  floor  and  topped  off  with  a  single,  large  sheet  of  broken  glass.  It  was  clearly  dropped  onto  the  felt,  where  it  shaGered  and  terminated  any  further  arranging.  The  glass  is  "like  a  period,"  the  arCst  says  in  the  audio  guide  to  the  show.”  Roberta  Smith,  “Minimal  and  Mad  in  Equilibrium,”  NY  Times,  Feb  25  2005  

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Beyond  Commodi6es  Postminimalism  also  moved  beyond  the  producCon  of  “aestheCc  objects”  that  could  be  packaged  and  sold  as  “commodiCes.”    

This  can  be  seen  parCcularly  well  in  a  landmark  exhibiCon  that  Robert  Morris  curated  at  Leo  Castelli’s  warehouse  on  east  108th  street  in  1968.    

InstallaCon  view  of  “9  at  Leo  Castelli,”  1968  

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InstallaCon  view  of  “9  at  Leo  Castelli,”  1968  On  floor  clockwise  from  leO:    William  Bollinger,  Un#tled;  Steve  Kaltenbach,  Un#tled;  Bruce  Nauman,  John  Coltrane  Piece;  Gilberto  Zorio,  Un#tled;  Eva  Hesse,  Augment;  On  wall:    Keith  Sonnier  Un#tled  and  Mustee  Image  source:    Lisa  Phillips,  The  American  Century  

It  hardly  looks  like  an  “art”  exhibiCon  at  all!  

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Beyond  Commodi6es  Minimalism  had  already  deflated  the  preciousness  of  the  art  object  by  presenCng  “specific  objects”  without  pedestal  or  frame  

Donald  Judd,  Un#tled,  1968.    Enamel  on  aluminum  Guggenheim  Museum  

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Beyond  Commodi6es  But  compared  to  the  work  displayed  in  Castelli’s  warehouse  Minimalism  looks  as  prisCne  and  “ideal”  as  a  Greek  statue!  

InstallaCon  view  of  “9  at  Leo  Castelli,”  1968  

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Beyond  Objects  This  lack  of  aestheCc  quality  was  important:    arCsts  such  as  Robert  Morris  believed  that  “quality”  and  “beauty”  only  served  to  transform  art  into  an  easily  consumable  product.  

InstallaCon  view  of  “9  at  Leo  Castelli,”  1968  

“From  such  a  point  of  view  the  concern  with  ‘quality’  in  art  can  only  be  another  form  of  consumer  research  .  .  .  “  Robert  Morris,  “Notes  on  Sculpture  4:    Beyond  Objects,”  Ar*orum  April  1969  

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Beyond  Objects  While  vanguard  art  was  moving  away  from  “art  stars”  and  “aestheCcs,”  the  market  was  perpetually  re-­‐converCng  these  advances  into  consumable  “objects.”  

“At  the  present  Cme  the  culture  is  engaged  in  the  hosCle  and  deadly  act  of  immediate  acceptance  of  all  new  perceptual  art  moves,  absorbing  through  insCtuConal  recogniCon  every  art  act.    The  work  discussed  has  not  been  accepted.”  Robert  Morris,  “Notes  on  Sculpture  4:    Beyond  Objects,”  Ar*orum  April  1969  

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Beyond  Objects  Post  Minimalism  was  driven  in  part  by  a  resistance  to  the  market  that  paralleled  the  counter  cultural  concerns  of  the  1960s  

InstallaCon  view  of  “9  at  Leo  Castelli,”  1968  

“A  dissaCsfacCon  with  the  current  social  and  poliCcal  system  results  in  an  unwillingness  to  produce  commodiCes  which  graCfy  and  perpetuate  that  system.    Here  the  spheres  of  ethics  and  estheCcs  merge.”  Barbara  Rose,  1969  


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