POSTMODERN MARKETINGHOSPITALITY INDUSTRY

By- Krutika PanariRitu Pandey

Ridvi DasKaushal Bhansali

Marriott International, Inc.• Founded by J. Willard Marriott

• Headquartered in Bethesda, Maryland in the Washington, DC

• 4,087+ properties in over 80 countries

• 697,000 + rooms• Revenues of nearly $14 billion in

fiscal year 2015• From luxurious resorts to urban

retreats, bold boutiques to spacious suites, there’s a Marriott hotel brand as unique as the reasons you travel. The choice is all yours … the pleasure is all ours.

Key components of postmodern marketing

Traditional marketing Vs. Postmodern marketing

Traditional Marketing Approach Postmodern Marketing Approach

Single World Multi-Purpose World or Dimensional Ecosystem

Fixed NimbleTraditional New MediaOne-to-Many One-to-One

Static Interactive or Immersive

Brand Endorsed/Created Marketing Consumer Endorsed/Created Marketing

Broad Generalization Individual Customization

Postmodern applications in hospitality

• "one size fits all“

• Cutting-Edge Marketing Strategies

• Full Service Marketing Campaigns

• Select Service/Extended Stay Marketing Campaigns

• “next generation of travelers.”

Future opportunities

• Emphasis on ability is increasing

• Experiential marketing

• Adjusting partners to corporate technique and streamlining customer processes• • Invasion into timeshares

• Developing markets

• Individuated experience

Potential improvements of the industry

Recommendation

• Utilize AdWords' Hotel Ads

• Make sense of What Your Ideal Customer REALLY Wants

• Use Aspirational Language in Your Ads

• Draw in with Guests on Social Media

• Publicize on Social Media

• Use Remarketing

• Promote on Bing Ads