19 - 22 Jan 20172 - 5 Feb 20172 - 5 Feb 2017Olympia London

M A G A Z I N EE

Thank you to our partners

Visit www.DestinationsShow.com

Show sponsorsOfficial Destination Partner

Post Show Report 2017

The UK’s biggest consumer travel exhibition brand in numbers…

Top five areas of the world they intend to travel to:

Average spend on holidays annually per person:

Asia PacificLatin America

North America

Africa & Indian Ocean

Europe

Cruise

Walking

Relaxation/ Beach

City

Culture 56Top five types of holiday visitors are interested in:

Average Age:

£4,825

Destinations Show, Manchester

Get to know our visitors

Top five areas of the world they intend to travel to:

Average spend on holidays annually per person:

Asia PacificLatin America

North America

Africa & Indian Ocean

Europe

Rail

Activity/Adventure

Relaxation/ Beach

Culture55Top five types of holiday visitors are interested in:

Average Age:

£4,773

Destinations Show, London

City

The Destinations Shows attract over 73,000 passionate, active and affluent travellers to discover the very best in new holiday experiences and the latest travel hotspots. Our visitors take on average 6 trips each year, encompassing both short and long haul destinations, and are without doubt the most discerning travellers in the UK. As a result, they spend over £351,000,000 on holidays annually.

Their frequent getaways also position them as travel experts to their friends and family. The Destinations Show visitor survey, completed by over 3,500 travellers, showcased just how important they are as opinion-makers within their social circles.

The Value of Influence

of Destinations Show visitors are asked for travel advice by friends and family when planning where to go on their next holiday

Exhibiting at the Destinations Show puts you at the forefront of our visitors minds as they plan and book their journeys for the year ahead. Our research also highlights the trust our visitors place in meeting brands face-to-face.

70%

Direct holiday spend by

Destinations Show visitors

£351,185,774

Indirect holiday spend influenced by Destinations

Show visitors

£1,053,557,322

Total direct and indirect travel spend

£1,404,743,096

of Destinations Show visitors would recommend the brands they met at the show to friends and family

90%

of visitors are more likely to buy from the travel brands they met at the show as a result of meeting them face-to-face

80%

Manchester Evening NewsDaily Express

PARTNERS & PUBLICATIONS

Companies exhibiting at Destinations: The Holiday & Travel Show benefited from an extensive marketing campaign, which was extended and enhanced in 2016 to cover even more media channels than ever before.

Show Advertising, Promotion and PR

BROADCASTBBC Radio ManchesterLBCTalk RadioThe WirelessShare RadioTalk RadioSky NewsBBC Wales

PRINT/NATIONALSPUBLICATIONThe TimesThe Sunday Times

Sunday Times Travel magazineDaily ExpressSunday ExpressThe IndependentThe PeopleWanderlustWaitrose WeekendManchester Evening NewsFood & TravelCruise InternationalMayfair LifeTNTThe TelegraphMetroThe Daily Mail

ONLINEExpress.co.ukWanderlustVisit LondonNudgeThe Silver TravellerSolaris TravellerTravel DailyJust About TravelThe BooksellerMSNAll in London

The TimesThe Sunday TimesSunday Times Travel magazine Wanderlust

Lonely Planet TravellerSonglinesWexas Travel

Cruise InternationalNat Geo TravellerNational Geographic

The Daily Mail

Editorial Value

£475,437PR Reach

21,319,756

Destinations: The Holiday & Travel Show commissions a survey to both exhibitors and visitors after each event. Here’s a snapshot of the results…

Post-show analysis

EXHIBITOR SURVEY RESULTS (BASED ON 58 RESPONSES)

VISITOR SURVEY RESULTS (BASED ON 3,978 RESPONSES)

98% of respondents rated the show as excellent/good

95% of respondents stated they achieved their objectives

87% of respondents rated the quality of visitors as excellent/good

87% of exhibitors generated sales as a direct result of exhibiting at Destinations

95% of exhibitors have already rebooked or plan to book for Destinations Shows 2018

91% of visitors rated the shows as excellent/good

32% of visitors attended for the first time in 2016

75% of visitors plan to book a holiday as a direct result of attending the shows

91% of visitors definitely will or are very likely to attend the next Destinations Shows

91% of visitors do not attend any other holiday & travel shows

Collette have been attending both Destinations Shows, Manchester and London, for several

years. We have always found this show a great platform for us to showcase our products, meet potential clients face-to-face as well as build brand awareness. We received high quality enquiries from both shows and some turned into bookings straightaway. We are looking forward to Destinations 2018!”JoJo Fung, Media Marketing Executive, Collette

Exhibitor TestimonialsThe show has been fantastic for us in terms

of increasing our brand awareness to the right audience. There has been a great mix of consumers who are interested in the real experience.” Anthony Daniels, Head of Sales UK & Ireland, Hurtigruten

We have been extremely busy everyday so we have been really

pleased with how the show has gone and in particular how well organised it has been.”Silvia Tranca, Director Executive, Romania

”Within an hour of the show opening on Thursday the booking

we took had paid for the stand! In addition to the bookings we took we had lots of good conversations and also created interest in our new brand Adagio.” David Kay, Product Manager, Ramblers Worldwide

The show has been bonkers busy! This has probably been our most successful

stand ever. We have had some good leads and sales as people here have been serious about buying a holiday. It’s been a great chance to talk to people face to face about the brand.” James Gambling, Head of Marketing, Saga

“The crowd at Destinations this year was strong each day, and seemed

very engaged with our destination. Many people stopped to talk and speak to us about their travel plans and desire to visit Taiwan every day, across a range of ages and demographics, which was excellent to see.”Tara Gandhi, Taiwan Tourist Board

We have had a lot of bookings. It’s been really good to meet

people and speak to customers and I feel we have really increased our brand awareness.” Lynsey Kirk, Consumer Marketing, G Adventures

We were really pleased with this year’s Destinations

Travel Show. It was well-organised and very successful for us in terms of bookings. The sessions also had great content and were well-attended.”Chloe Berman, PR Manager, UK and Europe, Intrepid Group

Adventure Travel

UK & Ireland

Cruise

Africa & North Africa

The Americas & The Caribbean

Middle East

Europe

Asia Pacific & Indian Ocean

Travel Accessories & World Food

Responsible Travel

Street FoodStanfords Travel Writers Festival

Main Entrance

Meet the Experts Theatre

Meet the Experts Theatre

Key:

Adventure Travel

Cruise

Africa & North Africa

The Americas & The Caribbean

Asia Pacific & Indian Ocean

Europe

Travel Accessories & World Food

Main Entrance

Meet the Experts Theatre

Key:

Food & Travel Stage

Entrance to The Caravan & Motorhome Show

2 - 5 Feb 2017Olympia London

www.DestinationsShow.com

Whether you're a tourist board, airline, operator or hotelier, Destinations is the most cost-effective way to create real response from your target market. It is the ideal

opportunity to meet customers, sell travel products and build your brand.

Guarantee prime stand positions

Get inclusion in the monthly offers e-newsletter sent to 60,000 travellers

Get maximum coverage from our PR & marketing campaign

Give your brand an opportunity to influence the buying decisions of an audience who will spend over £351 million on travel in the next 12 months

BOOK EARLY TO:

Rob DebenhamShow ManagerEmail: rob.debenham@clarionevents.comTel: +44 (0) 20 7384 8129

Nick PrattSales Managernick.pratt@clarionevents.comTel: +44 (0) 20 7384 8127