POST SHOW REPORT KEY HIGHLIGHTS FROM THE 2018 EDITION 18 - 21 SEPTEMBER 2018 EGYPT INTERNATIONAL EXHIBITION CENTER www.thebig5constructegypt.com LAUNCH SHOW #BIG5EGYPT GOLD SPONSOR BRONZE SPONSOR CPD WORKSHOP SPONSOR ORGANISED BY SUPPORTING ASSOCIATIONS COUNTRY PARTNER MEP SECTOR PARTNER CONSTRUCTION TOOLS & BUILDING MATERIALS SECTOR PARTNER BUILDING ENVELOPE SECTOR PARTNER & LANDYARD SPONSOR 2018 ATTRACTED THOUSANDS OF CONSTRUCTION PROFESSIONALS The first Cairo-based edition of The Big 5 construction show was officially inaugurated by H.E. Eng. Amr Nassar, Minister of Trade and Industry on September 18. More than 200 companies from 24 countries brought hundreds of innovative products to Egypt’s booming USD 335 billion construction market. Over 11,300 construction industry professionals attended the launch of the event which offered 44 CPD certified free-to-attend workshops. 11,438+ 60 210 PARTICIPATING COUNTRIES TOTAL PARTICIPANTS TOTAL EXHIBITORS 24 EXHIBITING COUNTRIES
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POST SHOW REPORTKEY HIGHLIGHTS FROM THE 2018 EDITION
18 - 21 SEPTEMBER 2018EGYPT INTERNATIONAL EXHIBITION CENTER
2018 ATTRACTED THOUSANDS OF CONSTRUCTION PROFESSIONALSThe first Cairo-based edition of The Big 5 construction show was officially inaugurated by H.E. Eng. Amr Nassar, Minister of Trade and Industry on September 18. More than 200 companies from 24 countries brought hundreds of innovative products to Egypt’s booming USD 335 billion construction market. Over 11,300 construction industry professionals attended the launch of the event which offered 44 CPD certified free-to-attend workshops.
11,438+ 60 210PARTICIPATINGCOUNTRIES
TOTALPARTICIPANTS
TOTALEXHIBITORS 24 EXHIBITING
COUNTRIES
SHOW FEATURES
1,501 44 CERTIFIEDWORKSHOPS
WORKSHOPATTENDEES
1501 workshop attendees took advantage of 44 free CPD certified workshops which featured presentations on the hottest industry topics presented by 49 local and international speakers across all four show days. Visitors also received free certificates for each workshop attended.
"I work in the procurement department of a construction company and aside from the educational workshops, I attended the event to expand our vendors and suppliers database. I met a lot of new subcontractors with agents in Egypt and that's really valuable to my team."
Sara AbdelmageedSenior Procurement EngineerPCP (Pinnacle Construction Projects)
CPD WORKSHOPS
PRESS CONFERENCE
On September 13, dmg events organized a press conference for the launch of The Big 5 Construct Egypt at the Four Seasons Nile Plaza Hotel, in Cairo.
Speakers included high profile industry experts like Ahmed Salman, Architecture Section Head, Pinnacle Construction Projects (PCP), Dr. Dalia Sadany, Founding Chairman, Dalia Sadany Dezines, and Dr. Abdel Nasser Taha, Founder/President, FIABCI-Egypt. Approximately 30 media outlets attended the launch press conference, generating coverage on prominent print newspapers, online portals and TV channels, of the likes of Al Ahram, Daily News, Al Mogaz and the Egyptian Satellite Channel.
WOMEN IN CONSTRUCTION
Changing the popular misconception of relating construction to a man’s job, the event offered a seminar series which proved to be eye-opening and inspirational to countless professionals in this industry. The seminars addressed the need to reinvent gender diversity in the workplace, and enabled strong, powerful and successful women to set an example for other women in the construction industry.
VISITOR OVERVIEW
VISITORS BY NATURE OF BUSINESS WHO ARE OUR VISITORS?
MAIN REASONS FOR VISITING
QUICK VISITOR FACTS*
TOP VISITING COUNTRIES
79.7%are likely to attendthe event next year
72.4%would recommend theevents to their colleagues
63.7%consider the eventsimportant to their business
31.2% 21.7% 16.8% 15.3%To network with industry
professionalsTo source new
products & servicesTo discover the latest
innovations To attend free CPD
workshops
• Palm Hills Developments• ECG Engineering Consultants Group• Pinnacle Construction Projects• Consolidated Contractors Company (CCC)• Emaar• Ministry of Housing / Land / Electricity
and Energy• Saudi Binladin Group (SBG)• Hill International, Inc.• IGI Real Estate• Royaa• JLL MENA• Khatib Alami• Louis Architects• Medad Consultant Engineers
EGYPT KSA UAE CHINA LIBYA ITALY IRAQ JORDAN ALGERIA
• Contractor• Manufacture • Building Consultancy• Project Management
• Facilities Management• MEP Contractor • Real Estate Developer • Sub Contractor • Finance & Insurance• Software & IT• Government
MEPSERVICES
EXHIBITOR OVERVIEW
TOP REASONS FOR EXHIBITING
PRODUCT SECTORS
TOP TEN EXHIBITING COUNTRIES
"The Big 5 is a very well known brand, so I knew how The Big 5 Construct Egypt is going to promote me and the possibilities of meeting international contacts through the event. The first year was great and we are looking forward to the next years."
Hany Abdelwahab AminVice ChairmanHanimex
"The Big 5 has an excellent reputation because it's extremely dedicated to a unique customer for the construction industry. This is why we believe The Big 5 Construct Egypt is a great opportunity to discover new contacts within Egypt!"
Eng. Tamer Magdy IbrahimGeneral ManagerRobert Bosch North East Africa
Generating new sales leads
Increasing awareness of your brand(s) /products / services
Capture target customer data
To enter a new market
EGYPT UK GERMANY GREECE INDIA ITALY
TURKEY SPAIN CHINA CANADA
CONSTRUCTIONTOOLS
& BUILDINGMATERIALS
BUILDINGENVELOPE& SPECIAL
CONSTRUCTION
CONSTRUCTIONTECHNOLOGIES& INNOVATIONS
PLANTMACHINERY& VEHICLES
BUILDINGINTERIORS& FINISHES
DIGITAL ADVERTISING Total impressions: 20,054,503across google and social platforms
SMS CAMPAIGN Over 100,000 SMS's sent to keyBuyers across the MENA region
EMAILS Over 561,124 emails sent to visitor prospects
RADIORadio adverts broadcasted on key40 radio channels such asRadio Masr
A dedicated desktop and mobilewebsite attracting 109,942 uniquevisitors
WEBSITE
34 billboard faces in variouslocations in Cairo
BILLBOARDS30 media outlets attended thelaunch press conference
PRESS CONFERENCE
DIRECT MAIL The Big 5 Construct Egypt visitorguide sent to 10,000+ constructionprofessionals
PR CAMPAIGN Estimated reach of almost 6,891,000in print media
MEDIA PARTNERS 78 associations, online partnersand media partners
TELEMARKETING25,598 calls made inviting keybuyers through our telemarketingcampaign
SOCIAL MEDIA Reaching a network of over
20,000+ on facebook, twitterand linkedin
IN 2018 WE DELIVERED AN INTEGRATED MARKETING CAMPAIGN TARGETING KEY BUYERSTO THE BIG 5 CONSTRUCT EGYPT ACROSS MULTIPLE PLATFORMS.
"The Big 5 Construct Egypt has been a wonderful experience for me. I've attended a lot of seminiars over the past 4 days and I really like the diversity of companies coming from outside Egypt to showcase their products and technologies. I would definitely come again next year!"
MohammedArchitect
360 MARKETING CAMPAIGN
MEDIA COVERAGE
147 ONLINE STORIES ON HIGH-TRAFFIC WEBSITES INCLUDING
16 TV REPORTS IN HIGH VIEWERSHIP TV CHANNELS INCLUDING
ADDITIONAL 32 ARTICLES WERE PUBLISHED OUTSIDE OF EGYPT, ON LEADING INDUSTRY PUBLICATIONS INCLUDING
11
43 147 16
pressreleases
reach in printmedia
43 print stories in leading publications, including:
Estimated reach of almost 6,891,000 in print media
printstories
onlinestories
TVreports
PR CONTENT GENERATED
• Al Alam Al Youm• Al Ahram• Al Borsa• Al Wafd• Al Bawaba• Daily News
• Rose El Youssef• Al Youm 7• Egyptian Gazette• Rose El Youssef Magazine• October Magazine• Al Borsagia
• Al Mogaz• Daily News• Al Amwal• Al Shorouq (supplement)• Al Mashaheer
• Al Ahram• Al Dostour• Al Fagr• Akhbarak
• Rose El Youssef• Amwal Al Ghad• Alam Al Mal• Arab Finance
• Sada El Arab• Lahza News
• MBC Masr • DMC• TEN
• Nile News• Extra News• Channel 1
• Al Hayah TV• Dubai TV• Nile Life
• Middle East Consultant• Big Project Middle East
• Construction Week• Gulf Construction
• Arabian Industry
6,891,000
MEET THE ORGANISERSA GLOBAL NETWORK ACROSS 25 COUNTRIES
LAUNCH SHOW
An international exhibitions and publishing company, dmg events has operated in the Middle East since 1995. With more than 40 market-leading exhibitions for the global energy, construction, coatings, hospitality and interior design industries, dmg events organise many of the world’s most important events including ADIPEC (global energy industry), The Big 5 (construction industry), INDEX (interior design industry) and The Hotel Show (the hospitality industry).
Spanning the globe’s emerging markets, dmg events organise events across the Middle East, North & East Africa, South East Asia and South America. The events attract more than 250,000 customers every year and provide opportunities for trade professional to do business, network and learn. For more information visit www.dmgeventsme.com dmg events is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT, www.dmgt.com), an international portfolio of digital, information, media and events businesses listed on the London stock exchange.
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