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Sensory branding How consumers emotionally connect with your brand _______________________ Campden BRI, Station Road, Chipping Campden, Gloucestershire, UK, GL55 6LD Tel: +44(0)1386 842000 [email protected] www.campdenbri.co.uk Poster 490 food and drink innovation Campden BRI Sensory branding deepens consumers’ emotional engagement between a brand, product and packaging to strengthen loyalty and deliver a competitive advantage. It creates long term profitability by creating a distinctive and motivating sensory signature that brands own and drive. Brand Advertising Experience Satisfaction Connectivity Repeat purchase Differentiation Brand loyalty Increased sales Profitability Sensory signature Emotions Expectations Product Packaging
