POSTER ANALYSISAmber Jackson

The main character, Oliver (Craig Roberts) is presented on the front. This is a clever marketing technique as it will entice the audience as they see Roberts on the cover, an actor they admire. This helps the film sell and why many mainstream films hire celebrities ‘of the moment’ - to increase their target audience with the following of the celebrity. Another way the poster may draw peoples attention is in capitals ‘A RICHARD AYOADE FILM’ positioned right below the title, this will be what film fans will be drawn in by as Ayoade is a well recognised, established filmmaker and director, tv presenter, actor and writer.

The graphics of the poster are clever as the block blue colour represents the water, this ties into the film as Oliver’s father is a marine biologist and gives us an insight to the boys lifestyle or what the film is about, apart from the titles being a big clue.

Submarines tag line is “A comedy that doesn't let principles stand in the way of progress”. This is a give away to what the genre of the film will be.

The poster to the left is from the second film in the ‘Dystopia’ collection.

This poster captures the very essence of the dystopian post modern genre, and precisely what the film is, within an image medium. Postmodernism themes include a deceived reality from the future and the artistic, plastic looking model soldiers and grey building behind them makes it feel like a man made, processed, world.

The contrasting colours from the bold and bright yellow background to the black and grey colours of the ‘environment’ makes the image stand out and almost ‘scream’ at us as if to say ‘what society is doing to us?’. I see representing that society have got us programmed to live a certain life, in a certain order (born, education, career, marriage, children, die).

The tag line is positioned, in my opinion, not in the most eye catching place as you skim passed it. You read the title then are drawn to the men in black. The colouring of the tag line is subtle also being white. The words itself are ‘Sometimes the future is what you make it’. This reiterates what I state above, how we should not conform to the rules of society

This poster challenges traditional film poster methods because there is a lot of negative space, with only one figure (white man) to give an indication as to what type of film it is.

I think it is a clever way of designing a poster as I see a sun (orange circle), moon (yellow oval) and water (blue circle). The lines that travel downwards connecting to the title literally and with the word ‘wire’ the literal lines are appropriate as a clear representation that the film could potentially be about being careful because the world is fragile or a singular man (astanort like figure in the yellow) saves the world?

The fact that there is no face or name on the cover suggests that it is an independent film as an audience wouldn't be interested as its no one they know, so in order for the distributors to get high interest, they have to use other ways to make people look at their product.

The poster does not give anything else away about the film, keeping it mysterious. This could be a marketing technique as the poster is striking with the colours chosen, so it has intrigued it’s audience, now they want to know more about it and in order of that to happen they must watch it or at least find it via web 2.0 and social media.