26.4.2012
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Kristjan Thor Magnusson, PhD MPH
Poster presentation The art of capturing interest
Objectives
•Bridging common pitfalls during preparationphase
•Preparing you for handson experience•Motivate you to...
–realize that “less is more”
–use graphical formats–be organized–capture the viewer‘s eye!
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What is “poster presentation”?
Structure
• Quantitative research: Usually similar format asused by most scientific journals– Introduction–Methods–Results–Conclusions
• Qualitative research: variety of formats• Objective is to find the equilibrium between
tradition and novelty in presenting the highlightof your research
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• Interesting scientific information displayed byvisually attractive means on a poster
•The presenter – you!
•AudienceAudience
You
Science
The elements
Posters – Poster presentations
•First used in current form early 1970‘s in USA•Big part of scientific conferences worldwide•First author usually presents the poster
–Short time format–The time posters are up varies
•An opportunity to show your skills within yourresearch area to other collegues
•Communication via this format may lead tocooporation later in your career!
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Audience
• Your audience are 1 – 2 metersaway from the poster.
• Topic should be appealing,interesting and readible(!)
• You have 90 sec to convey yourmessage.– Competition for time and attention– Often times hundereds of posters on
display at any given conference– Design your poster to make it worth
while for the audience to read up onyour work
Audience
•Three groups:1. People who know a lot
about your work2. People who work in your
field but not in your areaof expertise
3. People who are outside ofyour field of work
• Group nr. 2 is often said to beyour target audience whenyou prepare your poster.
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Text• You can skip the abstract.
– The poster is an abstract!
• Do NOT make anything cloud the mainscientific message.
• Short direct text – short paragraphs– 20 lines maximum!
• Lists are good, e.g. to highlight objectivesand conclusions.
• Make sure to use FONT, SIZE and color tosimplify your text.
• Handouts or business cards are goodaccessories.
Font and size
• Readible font types–Title: Arial, Helveca, Tahoma ofl.–Body: Times New Roman, Bookman Old Style,
Palatino Linotype, Calibri
• Stay away fromcallygraphy and only useitalics to follow accepted conventions in scientificwriting.
•Essential – poster must be readibleThickness of title 23 mm atminimum (65pt)Body text 5 mm at minimum(14 pt)
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Color
•Double edged sword•Background should generally be light
–Visually more comfortable
•Use colored text to e.g. harmonizesections
•Think of purpose before you colorsomethingg–Don‘t use color only to capture attention–Use it to organize your poster
Space and lineup• Make sure you know the
dimensions of your poster beforeyou begin.
• First, use paper and pensil.• Try to have no more than 5 sections
on your poster.– About 50% of poster should be
unused!• Or to be used to connect different
sections
• Unusual forms are double edgeswords too.– Use sparingly
• Lineup should be logical
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Presentation of data•Same common rules apply for figures and
tables as in scientific articles, i.e. should beable to stand alone.
•Tables: best if max 20 items•Figures: best if max 34 lines per fig. or
68 bars.•Main points presented CLEARLY
•Colors andsize are important
Presentation of data•Uniformity in display is important
•Photographs can say more than 1000 words–Should have a more meaningful purpose than just
to be visually interesting
•Pictures must be easily understood
•Matte texture of pics better than glossyglossy
•Try not to use pictures as backgrounds
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The presenter
•You matter–knowledge–sincerity–presence–confidence
•Acknowledge audience ahead ofacquaintances during poster presentation.
•Whether the audience being two or twelve –be professional.
Handout
•Can better your poster presentation
•Business card with main info + reduced sizeposter as giveaways.
•Business card + abstract
•Something that doesn‘t take much space butholds vital information about you.
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Making it fit
•Size of poster variesdepending on field of study,type of conference etc.
•Must know size and shapebefore you start!
•“Clarity and beauty areclosely related concepts” –Imhof (1982)
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Time management composition of poster
•Be organized – during yourresearch expect to make a poster.
•Begin weeks before theconference is scheduled.
•Have someone read over yourposter
•Print a preview version
•Murphy’s law
Visu
aliz
ing
data
http://www.informationisbeautiful.net/visualizations/thebilliondollarogram2009/
http://store.informationisbeautiful.net/product/whichfishareokaytoeatbrdigitaldownload
http://www.informationisbeautiful.net/2009/istheh1n1swinefluvaccinesafe/
Unorthodox examples
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10 issues
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26.4.2012
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Don‘t hinder the readability
1. Blah bla... 2. Bla bla bla... 3. Bla bla bla ... 4. Bla bla bla ...
5. Bla blah... 6. Bla bla bla... 7. Bla bla bla... 8. Bla bla bla...
Bla bla!
#1
Don‘t hinder the readability
1. Bla bla bla... 4. Bla bla bla ...
2. Bla bla bla... 5. Bla bla bla...
Bla bla!
#1
3. Bla bla bla... 6. Bla bla bla...
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26.4.2012
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Don‘t make it too complex#2
Don‘t choose illogical order/context#3
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Don‘t drown your poster in text#4
Nothing kills a reader’s enthusiasm more quickly than a long, unbroken block oftext (see screenshot).Rather than cramming a year’s worth of activities into onenarrative, look for ways to break out some pieces into standalone stories. Thenplace each of those stories in its own text box.To create a new text box in Word,go to Insert: Text Box and then click and drag to draw the box on screen. To givethe box a background color and help separate it from the rest of your text,choose Format: Text Box and click on the Colors And Lines tab. To remove thedefault border around the box, set Line Color to No Line.To create a new text box in Pages, go to Insert: Text (if the menu item is grayedout, click on the edge of your document to hide the blinking cursor) and thendrag the edge of the box to create the desired shape. You can add a fill color or aborder from the Graphic section of the Inspector palette.If you can’t turn your long story into a few shorter stories, you may be able toseparate your text into smaller chunks by adding subheads. Leave an empty lineabove each subhead, but not below it— you want the eye to associate thesubhead with the paragraph beneath it. Also, make your subheads similar in sizeto your body text (you can use a special font or color to help them stand out). Ifthe subhead is much bigger than the body text, it could mess up text alignment.Tip: To ensure that your subheads are consistent— a key tenet of good design—create a style for them. Once you’ve designed a subhead, highlight it. In Word, goto Format: Style. Click on New and give the subhead style a name. If you’d like touse it in other documents, select the Add To Template option. Then click on OK.In Pages, click on the plus sign (+) at the bottom of the Styles drawer (if you don’tsee the drawer, press CommandshiftT to open it).
My new great super awesome poster where I present my greatest scientificachievement on my super duper great research project which no one cares to readbecause I put way too much text on this poster and the audience can‘t make sense
of the main points which is a shame because it took me months to prepare thepresentation for the conference in Australia which was also super expensive
Nothing kills a reader’s enthusiasm more quickly than a long, unbroken block oftext (see screenshot).Rather than cramming a year’s worth of activities into onenarrative, look for ways to break out some pieces into standalone stories. Thenplace each of those stories in its own text box.To create a new text box in Word,go to Insert: Text Box and then click and drag to draw the box on screen. To givethe box a background color and help separate it from the rest of your text,choose Format: Text Box and click on the Colors And Lines tab. To remove thedefault border around the box, set Line Color to No Line.To create a new text box in Pages, go to Insert: Text (if the menu item is grayedout, click on the edge of your document to hide the blinking cursor) and thendrag the edge of the box to create the desired shape. You can add a fill color or aborder from the Graphic section of the Inspector palette.If you can’t turn your long story into a few shorter stories, you may be able to
Nothing kills a reader’s enthusiasm more quickly than a long, unbroken block oftext (see screenshot).Rather than cramming a year’s worth of activities into onenarrative, look for ways to break out some pieces into standalone stories. Thenplace each of those stories in its own text box.To create a new text box in Word,go to Insert: Text Box and then click and drag to draw the box on screen. To givethe box a background color and help separate it from the rest of your text,choose Format: Text Box and click on the Colors And Lines tab. To remove thedefault border around the box, set Line Color to No Line.To create a new text box in Pages, go to Insert: Text (if the menu item is grayedout, click on the edge of your document to hide the blinking cursor) and thendrag the edge of the box to create the desired shape. You can add a fill color or aborder from the Graphic section of the Inspector palette.If you can’t turn your long story into a few shorter stories, you may be able toseparate your text into smaller chunks by adding subheads. Leave an empty lineabove each subhead, but not below it— you want the eye to associate thesubhead with the paragraph beneath it. Also, make your subheads similar in sizeto your body text (you can use a special font or color to help them stand out). Ifthe subhead is much bigger than the body text, it could mess up text alignment.Tip: To ensure that your subheads are consistent— a key tenet of good design—create a style for them. Once you’ve designed a subhead, highlight it. In Word, goto Format: Style. Click on New and give the subhead style a name. If you’d like touse it in other documents, select the Add To Template option. Then click on OK.In Pages, click on the plus sign (+) at the bottom of the Styles drawer (if you don’tsee the drawer, press CommandshiftT to open it).
To create a new text box in Pages, go to Insert: Text (if the menu item is grayedout, click on the edge of your document to hide the blinking cursor) and thendrag the edge of the box to create the desired shape. You can add a fill color or aborder from the Graphic section of the Inspector palette.If you can’t turn your long story into a few shorter stories, you may be able toseparate your text into smaller chunks by adding subheads. Leave an empty lineabove each subhead, but not below it— you want the eye to associate thesubhead with the paragraph beneath it. Also, make your subheads similar in sizeto your body text (you can use a special font or color to help them stand out). Ifthe subhead is much bigger than the body text, it could mess up text alignment.Tip: To ensure that your subheads are consistent— a key tenet of good design—create a style for them. Once you’ve designed a subhead, highlight it. In Word, goto Format: Style. Click on New and give the subhead style a name. If you’d like touse it in other documents, select the Add To Template option. Then click on OK.In Pages, click on the plus sign (+) at the bottom of the Styles drawer (if you don’tsee the drawer, press CommandshiftT to open it).
To create a new text box in Pages, go to Insert: Text (if the menu item is grayedout, click on the edge of your document to hide the blinking cursor) and thendrag the edge of the box to create the desired shape. You can add a fill color or aborder from the Graphic section of the Inspector palette.If you can’t turn your long story into a few shorter stories, you may be able to
Nothing kills a reader’s enthusiasm more quickly than a long, unbroken block oftext (see screenshot).Rather than cramming a year’s worth of activities into onenarrative, look for ways to break out some pieces into standalone stories. Thenplace each of those stories in its own text box.To create a new text box in Word,go to Insert: Text Box and then click and drag to draw the box on screen. To giveto your body text (you can use a special font or color to help them stand out). Ifthe subhead is much bigger than the body text, it could mess up text alignment.Tip: To ensure that your subheads are consistent— a key tenet of good design—create a style for them. Once you’ve designed a subhead, highlight it. In Word, goto Format: Style. Click on New and give the subhead style a name. If you’d like touse it in other documents, select the Add To Template option. Then click on OK.In Pages, click on the plus sign (+) at the bottom of the Styles drawer (if you don’tsee the drawer, press CommandshiftT to open it).
To create a new text box in Pages, go to Insert: Text (if the menu item is grayedout, click on the edge of your document to hide the blinking cursor) and thendrag the edge of the box to create the desired shape. You can add a fill color or aborder from the Graphic section of the Inspector palette.If you can’t turn your long story into a few shorter stories, you may be able to
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Don‘t emphasize trivial things#5
INTRODUCTIONenthusiasm more quickly than a long, unbroken block of text (seescreenshot).Rather than cramming a year’s worth of activities into one narrative,look for ways to break out some pieces into standalone stories. Then place eachof those stories in its own text box.To create a new text box in Word, go to Insert:Text Box and then click and drag to draw the box on screen. To give the box abackground color and help separate it from the rest of your text, choose Format:Text Box and click on the Colors And Lines tab. To remove the default borderaround the box, set Line Color to No Line.To create a new text box in Pages, go to Insert: Text (if the menu item is grayedout, click on the edge of your document to hide the blinking cursor) and thendrag the edge of the box to create the desired shape. You can add a fill color or aborder from the Graphic section of the Inspector palette.If you can’t turn your long story into a few shorter stories, you may be able toseparate your text into smaller chunks by adding subheads. Leave an empty lineabove each subhead, but not below it— you want the eye to associate the
SIX TIMES beneath it. Also, make your
subheads similar in size to your body text (you can use a special font or color tohelp them stand out). If the subhead is much bigger than the body text, it couldmess up text alignment.Tip: To ensure that your subheads are consistent— a key tenet of good design—create a style for them. Once you’ve designed a subhead, highlight it. In Word, goto Format: Style. Click on New and give the subhead style a name. If you’d like touse it in other documents, select the Add To Template option. Then click on OK.In Pages, click on the plus sign (+) at the bottom of the Styles drawer (if you don’tsee the drawer, press CommandshiftT to open it).
EFFECT OF X ON Y IN A SCHOOL SETTINGBy Kristjan Thor Magnusson
DOSE RESPONSEenthusiasm more quickly
than a long, unbroken block of text (see screenshot).Rather than cramming ayear’s worth of activities into one narrative, look for ways to break out somepieces into standalone stories. Then place each of those stories in its own textbox.To create a new text box in Word, go to Insert: Text Box and then click anddrag to draw the box on screen. To give the box a background color and helpseparate it from the rest of your text, choose Format: Text Box and click on theColors And Lines tab. To remove the default border around the box, set LineColor to No Line.
Conclusionbox in Pages, go to Insert: Text (if the menu
item is grayed out, click on the edge of your document to hide the blinking
ALWAYS more quickly than a long, unbroken block of
text (see screenshot).Rather than cramming a year’s worth of activities into onenarrative, look for ways to break out some pieces into standalone stories. Thenplace each of those stories in its own text box.To create a new text box in Word,go to Insert: Text Box and then click and drag to draw the box on screen. To givethe box a background color and help separate it from the rest of your text,choose Format: Text Box and click on the Colors And Lines tab. To remove thedefault border around the box, set Line Color to No Line.
Resultsa new text box in Pages, go to Insert: Text (if the menu item
is grayed out, click on the edge of your document to hide the blinking cursor) andthen drag the edge of the box to create the desired shape. You can add a fill coloror a border from the Graphic section of the Inspector palette.If you can’t turn your long story into a few shorter stories, you may be able toseparate your text into smaller chunks by adding subheads. Leave an empty lineabove each subhead, but not below it— you want the eye to associate thesubhead with the paragraph beneath it. Also, make your subheads similar in sizeto your body text (you can use a special font or color to help them stand out). Ifthe subhead is much bigger than the body text, it could mess up text alignment.Tip: To ensure that your subheads are consistent— a key tenet of good drawer,press CommandshiftT to open it).
METHODStext box in Pages, go to Insert: Text (if the menu item is grayed out, click on theedge of your document to hide the blinking cursor) and then drag the edge of thebox to create the desired shape. You can add a fill color or a border from theGraphic section of the Inspector palette.If you can’t turn your long story into a few shorter stories, you may be able toseparate your text into smaller chunks by adding subheads. Leave an empty lineabove each subhead, but not below it— you want the eye to associate thesubhead with the paragraph beneath it. Also, make your subheads similar in sizeto your body text (you can use a special font or color to help them stand out). Ifthe subhead is much bigger than the body text, it could mess up text alignment.Tip: To ensure that your subheads are consistent— a key tenet of good design—create a style for them. Once you’ve designed a subhead, highlight it. In Word, goto Format: Style. Click on New and give the subhead style a name. If you’d like touse it in other documents, select the Add To Template option. Then click on OK.In Pages, click on the plus sign (+) at the bottom of the Styles drawer (if you don’tsee the drawer, press CommandshiftT to open it).
Nothing kills a reader’s enthusiasm more quickly than a long, unbroken block oftext (see screenshot).Rather than cramming a year’s worth of activities into onenarrative, look for ways to break out some pieces into standalone stories. Thenplace each of those stories in its own text box.To create a new text box in Word,go to Insert: Text Box and then click and drag to draw the box on screen. To giveto your body text (you can use a special font or color to help them stand out). Ifthe subhead is much bigger than the body text, it could mess up text alignment.Tip: To ensure that your subheads are consistent— a key tenet of good design—create a style for them. Once you’ve designed a subhead, highlight it. In Word, goto Format: Style. Click on New and give the subhead style a name. If you’d like touse it in other documents, select the Add To Template option. Then click on OK.In Pages, click on the plus sign (+) at the bottom of the Styles drawer (if you don’tsee the drawer, press CommandshiftT to open it).
To create a new text box in Pages, go to Insert: Text (if the menu item is grayedout, click on the edge of your document to hide the blinking cursor) and thendrag the edge of the box to create the desired shape. You can add a fill color or aborder from the Graphic section of the Inspector palette.If you can’t turn your long story into a few shorter stories, you may be able to
MY CAT
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Don‘t fail to underline important issues#6
Introductionenthusiasm more quickly than a long, unbrokenblock of text (see screenshot).Rather thancramming a year’s worth of activities into onenarrative, look for ways to break out some piecesinto standalone stories. Then place each of thosestories in its own text box.To create a new text boxin Word, go to Insert: Text Box and then click anddrag to draw the box on screen. To give the box abackground color and help separate it from therest of your text, choose Format: Text Box andclick on the Colors And Lines tab. To remove thedefault border around the box, set Line Color toNo Line.
If you can’t turn your long story into a few shorterstories, you may be able to separate your text intosmaller chunks by adding subheads. Leave anempty line above each subhead, but not below toopen it).
EFFECT OF X ON Y IN A SCHOOL SETTINGBy Kristjan Thor Magnusson
Resultsmore quickly than a long, unbroken block of text(see screenshot).Rather than cramming a year’sworth of activities into one narrative, look forways to break out some pieces into standalonestories. Then place each of those stories in its owntext box.To create a new text box in Word, go toInsert: Text Box and then click and drag to drawthe box on screen. To give the box a
background color and help separate it from therest of your text, choose Format: Text Box andclick on the Colors And Lines tab. To remove thedefault border around the box, set Line Color toNo Line.new text box in Pages, go to Insert: Text (if themenu item is grayed out, click on the edge of yourdocument to hide the blinking cursor) and thendrag the
Conclusionabove each subhead, but not below it— you wantthe eye to associate the subhead with theparagraph beneath it. Also, make your subheadssimilar in size to your body text (you can use aspecial font or color to help them stand out). If thesubhead is much bigger than the body text, it wer,press CommandshiftT to open it).
Methodstext box in Pages, go to Insert: Text (if the menuitem is grayed out, click on the edge of yourdocument to hide the blinking cursor) and thendrag the edge of the box to create the desiredshape. You can add a fill color or a border from theGraphic section of the Inspector palette.If you can’t turn your long story into a few shorterstories, you may be able to separate your text into
Nothing kills a reader’s enthusiasm more quicklythan a long, unbroken block of text (seescreenshot).Rather than cramming a year’s worthof activities into one narrative, look for ways tobreak out some pieces into standalone stories.Then place each of those stories in its own textbox.To create a new text box in Word,
Don‘t go on a psychedelic trip#7
INTRODUCTIONenthusiasm more quickly than a long, unbrokenblock of text (see screenshot).Rather thancramming a year’s worth of activities into onenarrative, look for ways to break out some piecesinto standalone stories. Then place each of thosestories in its own text box.To create a new text boxin Word, go to Insert: Text Box and then click anddrag to draw the box on screen. To give the box abackground color and help separate it from therest of your text, choose Format: Text Box andclick on the Colors And Lines tab. To remove thedefault border around the box, set Line Color toNo Line.
If you can’t turn your long story into a few shorterstories, you may be able to separate your text intosmaller chunks by adding subheads. Leave anempty line above each subhead, but not belowit— you want the eye to associate the SIX TIMESbeneath it. Also, make your subheads similar insize to your body text (you can use a special fontor color to help them stand out). If the subhead ismuch
EFFECT OF X ON Y IN A SCHOOL SETTINGBy Kristjan Thor Magnusson
ALWAYS more quickly than a long, unbroken block of text (see
screenshot).Rather than cramming a year’s worthof activities into one narrative, look for ways tobreak out some pieces into standalone stories.Then place each of those stories in its own textbox.To create a new text box in Word, go to Insert:Text Box and then click and drag to draw the boxon screen. To give the box a
background color and help separate it from therest of your text, choose Format: Text Box andclick on the Colors And Lines tab. To remove thedefault border around the box, set Line Color toNo Line.Resultsa new text box in Pages, go to Insert: Text(if the menu item is grayed out, click on the edgeof your document to hide the blinking cursor) andthen drag theto open it).
METHODStext box in Pages, go to Insert: Text (if the menuitem is grayed out, click on the edge of yourdocument to hide the blinking cursor) and thendrag the edge of the box to create the desiredshape. You can add a fill color or a border from theove each subhead, but not below it— you want theeye to associate the
Tip: To ensure that your subheads areconsistent— a key tenet of good design— create astyle for them. Once you’ve designed a subhead,highlight it. In Word, go to Format: Style. Click onNew and give the subhead style a name. If you’dlike to use it in other documents, select the Add ToTemplate option. Then click on OK.
If you can’t turn your long story into a few shorter stories, you may be able to
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Don‘t focus on the methodology#8
INTRODUCTIONenthusiasm more quickly than a long, unbrokendrag to draw the box on screen. To give the box abackground color and help separate it from therest of your text, choose Format: Text Box andclick on the Colors And Lines tab. To remove thedefault border around the box, set Line Color toNo Line.
If you can’t turn your long story into a few shorterstories, you may be able to separate your text intosmaller chunks by adding subheads. Leave anempty line above each subhead, but not belowit— you want the eye to associate the SIX TIMESbeneath it. Also, make your subheads similar insize to your body text (you can use a special fontor color to help them stand out). If the subhead ismuch
EFFECT OF X ON Y IN A SCHOOL SETTINGBy Kristjan Thor Magnusson
Then place each of those stories in its own textbox.To create a new text box in Word, go to Insert:Text Box and then click and drag to draw the boxon screen. To give the box a
background color and help separate it from therest of your text, choose Format: Text Box andclick on the Colors And Lines tab. To remove thedefault border around the box, set Line Color toNo Line.Resultsa new text box in Pages, go to Insert: Text(if the menu item is grayed out, click on the edgeof your document to hide the blinking cursor) andthen drag theto open it).
METHODStext box in Pages, go to Insert: Text (if the menuitem is grayed out, click on the edge of yourdocument to hide the blinking cursor) and thendrag the edge of the box to create the desiredshape. You can add a fill color or a border from theove each subhead, but not below it— you want theeye to associate the
highlight it. In Word, go to Format: Style. Click onNew and give the subhead style a name. If you’dlike to use it in other documents, select the Add ToTemplate option. Then click on OK.
If you can’t turn your long story into a few shorter stories, you may be able to
METHODS
Don‘t fail to conclude#9
If you can’t turn your long story into a few shorter stories, you may be able to
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Don‘t be the wordy presenter#10
EFFECT OF X ON Y IN A SCHOOL SETTINGBy Kristjan Thor Magnusson
If you can’t turn your long story into a few shorter stories, you may be able to
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AnotherAnotherwinningwinningposterposter
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Properties of great posters
Focus
Simplicity
Graphics
Organization
..the focus should be on a single message wherever possible..don‘t tell the story, show it – a picture says more than 1000 words..important not to drown the audience in text..logical order of the material on the poster is essential in order not tolose the thread
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Good luck!
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