Postgraduate Diploma inBusiness Management andAdministration stream in

Higher Education Management

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USB strives to develop responsible

leaders through well-grounded

business education and

research.

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About USB’s PGD BMA

The University of Stellenbosch Business School’s Postgraduate Diploma in Business Management and Administration (PGD BMA) is offered in two streams: • Generalist PGD BMA which can be applied in

any industry (presented in Modular and Blended Learning formats)

• PGD BMA stream in Higher Education Management (HEM), which can be applied in tertiary institutions such as universities, colleges and departments of higher education and training, and any other organisations that support and develop higher education and the management thereof (presented in Blended Learning format).

Most of the core modules of the two PGD BMA

streams are the same. The generalist PGD BMA

also has a number of other generalist modules and electives. The PGD BMA which focuses on Higher Education Management combines the core modules with stream-specific modules to provide a powerful combination of general management skills and higher education competencies.

These streams do not denote separate postgraduate diplomas. All students will graduate with a Postgraduate Diploma in Business Management and Administration from Stellenbosch University.

This brochure focuses on the PGD BMA stream in Higher Education Management (HEM). Find general information on USB’s PGD BMA at

www.usb.ac.za/pgdbma

USB – developing responsible managers and leaders

The University of Stellenbosch Business School (USB) was one of the first business schools in South Africa, starting out with 14 MBA students in 1964. Today, the school has more than 2 600 degree students from all over the world. USB was the first business school from an African university to have achieved the three major international accreditations – AACSB, EQUIS and AMBA.

USB has significant programme depth. Our flagship degree is our MBA. We also offer postgraduate programmes in Development

Finance, Futures Studies, Management Coaching, Leadership and other fields. Overall, we strive to develop responsible leaders through well-grounded business education and research.

USB forms part of Stellenbosch University – the strongest research university in Africa. In 2018, Stellenbosch University will be celebrating its 100-year anniversary. The business school is situated in northern Cape Town, which is halfway between Cape Town’s central business district and the university town of Stellenbosch.www.usb.ac.za

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PGD BMA stream in Higher Education Management

The professionalisation of higher education management is widely recognised as a means to impact student and higher education success. This stream of USB’s Postgraduate Diploma in Business Management and Administration equips middle and senior managers and practitioners with the knowledge and skills to professionalise higher education management – particularly Student Affairs, Internationalisation, Institutional Planning and Enrolment, Academic Administration, Alumni and Advancement Marketing.

The majority of the core modules of USB’s generalist PGD BMA and its PGD BMA in Higher Education Management are the same. However, the PGD BMA in Higher Education Management

has exchanged some of the generalist modules for stream-specific modules aimed at those who want to follow a career in the management in higher education and related organisations and institutions.

This PGD BMA stream therefore combines generalist management skills and higher education competencies to equip participants to successfully engage with the contextual complexities within this sector across the globe.

The PGD BMA in Higher Education Management is presented in the Blended Learning format which provides easy access to those from further afield and/or those who work full-time.

Who should enrol?

• Middle and senior managers and practitioners in public and private higher education institutions (South Africa, other African countries and beyond) working in areas not directly involved in teaching. These areas include Student Affairs, Institutional Planning and Enrolment, Research, Transformation, Disability and Equity, Internationalisation, Academic Administration, Alumni and Advancement Marketing, Legal and Compliance, Security and Safety, Sports Management, Corporate Relations, Prospective Students and Recruitment, and Facilities Management.

• Professionals aspiring to build a career in Higher Education management

• Corporate social investment practitioners engaged in Higher Education funding

• Government employees within the Department of Higher Education and Training

• Individuals who want to transition into Higher Education management

• Graduates who seek to enter Higher Education as a preferred employer

Professionalise higher education

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Programme format

Students who want to follow the PGD BMA stream in Higher Education Management enrol for the one-year Blended Learning format of the PGD BMA:• Two compulsory one-week blocks, one in

January and one in November• Blended Learning sessions between these

blocks, on Tuesdays from16:00 to 20:00.

This format allows students to join the class in real time via any internet-linked device from anywhere in the world. Students can also attend the class on the USB campus. The mobile app or browser-based online classes are delivered synchronously with the on-campus classes. This enables students to actively take part in classroom and group discussions.

Overview of the PGD BMA

USB’s one-year Postgraduate Diploma in Business Management and Administration focuses on the general management skills required in any type of organisation and in any industry. You can acquire these management skills without embarking on an MBA – while at the same time preparing yourself for an MBA should you wish to further your studies. The programme includes a strong emphasis on entrepreneurship knowledge, innovative thinking and an innovative approach to business, and the digital processes and tools of today’s workplace. The programme is offered in two learn-while-you-earn formats.

This programme is offered as a generalist stream, for those who want to manage the functional areas of any business (career switchers), and as a stream in Higher Education Management (HEM), for those who are preparing themselves for increased responsibilities in a higher education environment.

Students on the generalist PGD BMA can choose between Modular (blocks of classes spread over the year) or Blended Learning (online or on campus) classes. Students on the PGD BMA in Higher Education Management attend the Blended Learning classes (online or on campus).

What will you gain from this qualification?

• Understand all the management functions – from finances and operations to information systems, people management and marketing

• Acquire an innovative approach to business – because innovation makes people, businesses, industry sectors and societies increasingly competitive

• Gain access to an MBA – and take your career path to senior management level

• Understand business in Africa – which includes the continent’s unique challenges and exciting opportunities

• Lead responsibly – by holding yourself accountable to ethical, responsibility and sustainability principles as custodian of a business

• Acquire critical thinking skills – to benefit from better decision-making

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Overview of one-year PGD BMA stream in Higher Education Management (HEM)

9core modules from the generalist PGD BMA

• Economics for Managers

• Human Capital Management

• Managerial Accounting

• Managerial Statistics

• Principles of Operations

• Digital Quotient

• Marketing Management

• Sustainable Enterprise

• Systems Methods

6core modules in Higher Education Management

• Higher Education Management

Perspectives

• Higher Education Policy

• Higher Education Diversity and

Equity

• Higher Education Human

Development and Theory

• Higher Education Internationalisation

• Higher Education Governance

What stands out in this programme?

• It focuses on essential management skills: This will enable you to confidently start up and manage a business.

• It allows you to study while you work: With Blended Learning you can join the class in real time on any internet-linked device from anywhere in the world.

• It embraces the digital world: The

unique Digital Quotient Module will show you how to use the digital processes and

tools of the modern workplace. • It offers extensive e-learning support:

This includes web-based support via the online learning management system (Learning Hub). It includes e-textbooks.

• It offers diversity: Students come

from a diversity of work backgrounds, industries and geographies, which turns collaborative learning into a rich experience.

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The Postgraduate Diploma in Business Management and Administration (PGD BMA) stream in Higher Education Management addresses the specific need to equip managers in the evolving and complex higher education environment with relevant management skills. The design of the PGD BMA in Higher Education Management is aligned with USB’s mission to develop responsible leaders through well-grounded business education and research. We are confident that this qualification will allow graduates to contribute towards the improvement of the higher education industry and society at large.

Prof Nicolene WessonProgramme Head: Postgraduate Diploma in Business Management and Administration

The PGD BMA stream in Higher Education Management is a keenly anticipated

response to some of our national and continental, indeed global, challenges in Higher Education. This stream offers an innovative hybrid of Management and Higher Education principles and

perspectives which will bring immense value to Higher Education. By enrolling for

this stream, students will enhance their capability – and that of Higher Education

institutions – to lead in a complex context in order to deliver on the ideals of social

justice for a better world.

Dr Birgit SchreiberStream Coordinator: PGD BMA

(Higher Education Management)

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Digital QuotientThis module covers digital literacy and effective information searches; information judgement – fitness for purpose; online collaboration; effective communication; intermediate proficiency in a productivity suite; ethics in the digital world; and plagiarism.

Economics for ManagersThis module focuses on: the meaning of economics and economic systems, economics influences on society; the meaning and challenges of globalisation and international economic integration, especially with regard to an open developing economy; the African context; the application of the principles of supply and demand in a market economy; the implications of the interaction between changes in one or more of a wide range of macro-economic forces; economic growth and development; inflation; unemployment; the balance of payments and exchange rates; the reasoning behind economic policy decisions, and the impact of such decisions on the managerial function.

Human Capital ManagementThis module focuses on high-performance people management, approaches to organisational structure, career development and talent management. This will enable students to, among others, apply transformation and organisational change as a core management competence, and apply sound principles to create organisational structures and role designs.

Managerial AccountingThis module focuses on understanding of management accounting and financial accounting; cost concepts applied by managers in internal financial information; financial information disclosed in the financial statements (with specific focus on the cash flow statement and the management of cash flows); sustainable growth rate; and financial health.

Managerial StatisticsThis module focuses on data description; probability; probability and sampling distributions; estimation; tests of hypotheses; correlation; regression; and contingency tables. This will enable students to, among others, build and interpret statistical decision models.

Marketing Management This module focuses on the role of marketing in society and its impact on both consumers and organisations; consumerism and customer centricity and the relationship to all parts of the business; marketing’s central role in the organisation; principles of marketing; the marketing concept and process; consumer behaviour and the concept of value; directional strategies (STP), including segmentation, target market selection and positioning; branding; marketing strategy, including the traditional and expanded marketing mix; implementation and control; and the formulation of a marketing plan.

Principles of OperationsThis module focuses on value chains and core and supporting functions; generic operations performance objectives and trade-offs; business processes as an alternate view to value creation; continuous improvement and process re-engineering; the product-process matrix; product design and customer order decoupling point; operations quality and the optimum level of quality; inventory costs; and operations improvements techniques (TOC / Lean / 6sigma).

Sustainable EnterpriseThis module covers the following: The sustainable development imperative for organisations; sustainability principles and issues in organisational operations, especially in relation to the environmental and social implications thereof; value and importance of accountability systems and reporting mechanisms as expressions of good governance in support of long-term sustainable business development.

Complete 9 core modules from generalist PGD BMA

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Higher Education Management PerspectivesThis module focuses on perspectives and contexts in Higher Education in general, and South African and African contextual tensions and issues in specific. Students engage with critiques on philosophies and positions of Higher Education within the emerging national and global discourses and in relation to national and regional development plans. Students develop a comprehensive and theoretically grounded understanding of the arguments informing these positions and how these impact the increasing complexity of management in Higher Education institutions. After completion of the module students will be able to:• Demonstrate their understanding of

perspectives that inform Higher Education positions within broader discourses

• Explain the historical, political and economic influences which inform perspectives on Higher Education globally and in South Africa

• Evaluate and compare these influences and understand what they mean for management in the Higher Education sector

• Investigate and contrast the various positions, role players and influences

Higher Education PolicyThis module covers Higher Education policy within the national development plans, macro and micro policy issues, the history of policy, and policy development and changes over the past two decades. Policy is discussed in terms of shaping outcomes, as well as being shaped by context. Policy change models as

well as issues of transformation, strategies and implementations are discussed. After completion of the module students will be able to:• Demonstrate their understanding of the

policy landscape in South Africa and Africa, and its implications and trends

• Analyse and discuss the influences of government policy on Higher Education position and outcomes

• Critically discuss the articulation and discontinuities within and beyond the policy landscape

• Explain policy culture and structure• Analyse various frameworks, including

the qualifications framework, funding framework, and also know the historical evolution of these.

Higher Education Diversity and EquityThis module looks at the role of Higher Education in the attainment of social justice and human rights. This module therefore focuses on theories of social justice, tracks these in Higher Education policy and national and international development goals, and links these to Student Affairs frameworks. Various models – such as participatory parity, human rights, equality and equity, and universal designs – as well as the capabilities framework are discussed. After completion of the module students will be able to:• Explain social justice frameworks and

discuss the various component models with specific relevance to Higher Education

• Distinguish the various models of social justice, and translate the principles within Higher Education into Student Affairs

Complete 6 stream-specific core modules

Systems MethodsThis module focuses on systems philosophy and complexity; social systems methodology; defining problems and designing solutions; systemic organizational development; and systems dynamics. This will enable students

to, among others, understand the need for an integrative worldview given the complexity inherent in society at large and business in particular, and to apply systems thinking to define problems and design solutions.

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programming and interventions• Develop and evaluate Student Affairs

development and support programmes in line with social justice principles

• Examine the cultural relevance and discuss tensions emerging from various models within the social justice framework.

Higher Education Human Development TheoryThis module provides insight into research and theories of human development from early adolescence to late adulthood, with a focus on identity and the cognitive, emotional, moral, psychological and socio-cultural development of individuals within communities. In addition, it explores the environmental impact theories and discusses seminal work and current research within this domain. The module also focuses on learning theories and covers the principles and contestations of learning, including aspects of social learning theories. After completion of the module students will be able to:• Outline and evaluate the foundational

theories in human development• Compare the various strands of human

development theories and contextualise the critiques

• Understand the various development theories and link these to Student Affairs theories and Higher Education contexts

• Compare and discuss the premises of the developmental and environmental impact theories

• Explain learning theories and debate the relevance of these theories in Higher Education contexts

Higher Education InternationalisationThis module focuses on the trends and implications of the internationalisation of Higher Education and discusses four models of internationalisation. The module also looks at barriers and enablers of mobility and discusses local-global influences and their implications for Higher Education. South Africa within Africa as well as African influences on the global landscape are discussed. Internationalisation programmes across the globe are analysed

and explored. These include the aims and implementation of Bologna imperatives, AU, SADC, as well as the ASEAN and OECD and other such case studies. Notions of brain circulation and national policy influences are discussed. After completion of the module students will be able to: • Explain the four models of

internationalisation and discuss suitability to contextual factors

• Analyse issues impacting internationalisation and mobility in the Higher Education sector

• Identify and explain the national and regional influences on mobility and internationalisation

• Critique the four models by citing relevant case studies.

Higher Education GovernanceThis module explores models of higher education governance and issues of citizenship and the applicability of notions like participative democracy, academic freedom and public accountability. It includes models of student representation in higher education governance, student politics and activism. The module also examines and critically reviews student-centred notions of leadership development and citizenship development, participative governance and student representation in Africa. After completion of the module students will be able to: • Apply definitions, models and theories of

democratic citizenship and discuss these in relation to current debates on Higher Education within emerging democracies

• Discuss and compare models of governance and issues around participation and autonomy

• Discuss and compare issues and models on student representation within different contexts of Higher Education, their function and challenges, as well as a vehicle for development and leadership

• Identify, discuss and compare models of leadership development and analyse current

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6 Days

ONCAMPUS

orON

CAMPUS

ONLINE*

BlendedLearning* The mobile app or browser-based online classes are

delivered synchronously with the on-campus classes. Students can

follow the classes on any online device from anywhere in the world. This enables

them to actively take part in classroom and group discussions.

PGD BMA Blended Learning format

2 on-campus blocks + weekly real-time online or on-campus blocks spread over 1 year

1

6 Days

ONCAMPUS

1 orientation block

1 final block

Weekly classes Tuesdays from 16:00 till 20:00,

February – November

Continue with your MBAThe PGD BMA is presented on the same level (NQF Level 8) as an Honours degree, which means it can give you access to an MBA if passed at a certain level. Should you continue

with your studies, you will get credit for four modules on USB’s MBA.

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ContactusDownload the comprehensive PGD BMA brochure at www.usb.ac.za/pgdbma for information on the programme’s admission requirements, selection tests, fees and dates.

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CONTACTUSB

PGDBMA|MBA|PhD

+27 (0)21 918 4246

pgdbma@usb.ac.za | mba@usb.ac.za | phdbma@usb.ac.za

www.usb.ac.za/pgdbma | www.usb.ac.za/mba | www.usb.ac.za/phdbma

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