POSTING FREQUENCY ON FACEBOOK

METHODOLOGY AND DATA

3k profiles Brands and Media categories analyzed

From small (1k fans) to really big (5m fans)

Analyzed period: January 2014 – April 2015

Dark posts not included

WEEKLY POSTING FREQUENCY

REACH

ORGANIC REACH FOR BRANDS

ORGANIC REACH FOR MEDIA

PAID REACH

REACH OVERVIEW

Facebook algorythm differently treats Brands and Media

Media can post much more frequently without significant loss of organic reach

Brands use in their communiation paid post promotion much more often than media

ENGAGEMENT

DAILY ENGAGEMENT FOR BRANDS

DAILY ENGAGEMENT FOR MEDIA

ENGAGEMENT OVERVIEW

At least one post a day should aid in building brand awareness

The first post of the day “wins” the biggest engagement

Consecutive posts engage gradually less and less fans to finally reach zero.

SUMMARY & TIPS

Media profiles are posting, on average, more often than Brands

If you’re running a Brand fan page, you shouldn’t publish more than 2-3 posts a day.

For those who are running a Media profile – don’t stop after a few posts.

If your goal is to engage fans, there’s no point in littering up their News Feed.

We will help you improve the results forSocial media analytics & actionable tips

Tailored recommendations

Fast & easy reporting

Advanced analytics

Competitors tracking

Workflow management

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