Date post: | 17-Aug-2015 |
Category: |
Marketing |
Upload: | gloss-digital |
View: | 11 times |
Download: | 3 times |
Your fans don’t come to buy your stuff (sorry it’s true!!), instead they’re there to hang out with friends and family
and be entertained. 80% value/20% promotion
Ask yourself before posting “Does this help our brands likeability?” and “Is this interesting, engaging, useful
content?”
Stay between 50 and 99 characters. It turns out, post length really does matter. The most
engaging length for a Facebook post is even less than the maximum 140 character count for a Tweet.
Posts with emoticons receive 33% more comments, and are also shared 33% more often — two of the major
contributors towards engagement.
Strike that critical balance of offering content that is relevant and adds value, with content that just plain
entertains. (why not relax on a Friday and post)
Visuals like quotes, images (behind-the-scenes and funny) and especially nostalgic photos work well.
• Be persistent with (and recycle) your content on Facebook because it may be the second or third posting that brings the win (just tweak wording and image )
• Proofread your posts
Post directly to Facebook rather than using a social media management platform like Hootsuite. Facebook’s
algorithms favours content published this way.
Gloss Digital is a boutique digital marketing
agency with a core focus on strategy development and marketing management -
outsource marketing.
Contact Us: www.glossdigital.com.au
oremail [email protected]