The business school is supposed to focus on business. What we share with readers, including MBA and EMBA students, in this 200-plus-page book are simply busi-ness trends. But after getting through the book, you may be surprised that all the aforementioned business trends originate primarily from scientific and technologi-cal innovations.
This is hardly coincidental. Today, scientific and technological innovation pro-vides the underpinnings for a country’s overall strength, leading to revolutions in production and in our ways of life. Any country that can get a head start in scien-tific and technological innovation can gain a sustainable competitive edge. This explains why it is imperative to develop Shanghai into a world-renowned hub of high-tech innovation.
In this time of mass entrepreneurship and innovation, digitalization and the Internet place us on an equal playing field with the elders of the business and high-tech communities. Acquiring deep insight into business trends and grasping oppor-tunities for innovation will make you and your company the next success.
(II)
In 2014, CEIBS celebrated its 20th Anniversary and a series of brilliant achieve-ments in both teaching and research.
In early 2014, the E-Payment Revolution was published; in October, Mastering the Hype Cycle saw its Chinese translation issued; in November, we finished the draft of Business Trends in the Digital Era.
I would like to express my special thanks to Cao Xuehui, Wang Danping, Zhang Yu, Fan Jingjing, Zhu Yezi, Xiao Yingjun, Jiang Junzhe, Ma Lan, Lin Yun, Wang Chengde, Shi Tianyu, Liu Yi, Luo Qingliang, and Chen Qianli for their con-tributions to the book. My great appreciation also goes to former Editor-in-Chief Han Zhengzhi and Editor Wang Li from Shanghai Jiao Tong University Press; Editor-in-Chief Hu Zhifeng and Editor Li Yang from CEIBS Publishing House; Prof. Liang Neng, and Xu Leiping and Zhu Qiong from CEIBS Case Center;
Postscript
Postscript228228
professors from the EMBA and FMBA Department; and all the companies founded by CEIBS alumni.
It is my sincere hope that after the book is published, more entrepreneurs will join me in writing cases that enrich our business school’s teaching and research.
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