02/05/2023 ANIRUDDHA JENA, M.Phil. Scholar, Dept. OF J&MC 1

Portrayal of Women of Koraput district in

Print MediaON OCCASION OF

INTERNATIONAL WOMENS DAY08th March 2016

By:Aniruddha JenaM.Phil. Scholar

Dept. Of Journalism & Mass CommunicationCentral University of Orissa,Koraput 2

OUTLINE OF PRESENTATION

Introduction.

Women’s issues and Mass media. Major findings of the study. Conclusion.

Background of the study.

ANIRUDDHA JENA, M.Phil. Scholar, Dept. OF J&MC02/05/2023 3

Introduction• Mass media is nothing but the medium through which the

individuals gets the information. It is the medium between the common people and the administration.

• But when it comes to the issues and problem of the women society, more often the stories are being stereotyped because of the earlier stereotype culture of the society in media.

• Most of the time media fail to address the deserving women issues, which is of utmost news value and that is needed to be highlighted by the means of mass communication, so that the possible solution can be traced away.

ANIRUDDHA JENA, M.Phil. Scholar, Dept. OF J&MC02/05/2023 4

Background of the study This particular study is dealing with the portrayal of women of

Koraput district in print media special reference to newspapers.

For this study Koraput district has been chosen and it is a tribal dominated district of state Odisha, which is situated in the southern region of the state Odisha.

The image and representation of the women has long been a matter of concern. Because more often the stories related to the women masses are often been dramatized and sensationalised.

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Background of the study For this particular study two leading Odia newspapers of were

taken and that were Odia Samaj and Odia Sambad. This particular study tried to focus on the presentation of the

image of the women of the Koraput district. How the stories of women of the tribal dominated Koraput

district is being portrayed and how they being presented, how much importance and space the stories and issues related to the women are getting were the major areas of the finding of this particular study.

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Women’s issues and mass media• The image and the presentation of women is most of the

time stereotyped .• It often showcases the women just as the sex symbol and

beauty pageant but very rarely as the equal share holder of the society.

• Stories of sexual harassment, exploitation, victim of rape and molestation are often being politicised and sensationalised in the media coverage.

• The stories of the women are being used for the fulfilment of the political ambition and they real sense of the news value went in vague and at last the women doesn’t get the real justification from the media.

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Major findings of the study• In this study the women related and centric news items

of the first fifteen days of the month December were taken as the sample and sample frame were the two leading newspapers of Odisha i.e. Samaja and Sambad.

• From those newspapers the samples were collected and after collecting those samples both qualitative and quantitative content analysis were done to project the right interpretation of the collected data.

• The quantitative analysis of this particular study lies in the space given to the particular women centred news item by the newspaper and in qualitative analysis how the particular women centred story is being portrayed by the newspaper is the major thing of the qualitative analysis. ANIRUDDHA JENA, M.Phil. Scholar, Dept. OF J&MC02/05/2023 8

Major findings of the study:

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DATE OF THE MONTH SAMBAD SAMAJA

LENGTH BREADTH LENGTH BREADTH

Day 1 No news No news

Day 2 11.03cm 7.09cm No news

Day 3 No news 13.08cm 5.05cm

Day 4 No news No news

Day 5 12.00cm 6.05cm 7.04cm 10.02cm

Day 6 12.02cm 12.06cm 13.09cm 16.05cm

10.06cm 7.09

Day 7 33.00cm 16.05cm 7.05cm 8.00cm

8.00cm 10.00cm

8.05cm 5.08cm

Day 8 7.09cm 5.00cm 5.07cm 8.08cm

10.02cm 4.05cm

Day 9 No news No news

Day 10 No news 9.04cm 11.08cm

Day 11 No news No news

Day 12 No news 7.09cm 13.04cm

Day 13 No news No news

Day 15 No news 3.07cm 10.04cm

Major findings of the study• So far the quantitative analysis of the collected data is

concerned more than 90% of women centred news item often comes in the page 7&8, which is the regional page of the newspaper, it is rare of the rarest to find a Koraput based women centric news item in the front page, even if it is of high amount of news value.

• Most of the news items are often published in pocket size story, which is happens to just below than the ten percent size of the whole space of the newspaper. And from that it is being clear that the newspapers are giving less space to the Koraput based women centric story.

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Major findings of the study• And while taking qualitative analysis into consideration

most of the news items out the whole samples, different types of achievements of the women of Koraput have been reported, apart from those the newspapers were also reported where the women were victimised in different instances.

• But the thing is there were almost ten days where not a single story of women centred were reported by the newspapers and which is happens to be a serious issue, while the issues and problems of the women individual has to be reported.

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References• [1] Buikema, Rosemarie & Tuin, Iris Van Der, Doing Gender in Media, Art and

Culture, New York: Routledge, 2009.• [2] Joseph, Ammu & Sharma Kalpana, Whose News? The Media and

Women’s Issues, New Delhi: Sage Publication India Pvt Ltd, 2006.• [3] Kearney, Mary Celeste, The Gender and Media Reader, New York:

Routledge, 2012.• [4] Media Smarts, Media coverage of Women and Women Issues,

http://mediasmarts.ca/gender-representation/women-and-girls/media-portrayals-girls-and-women-introduction , 2016. [4]

• [5] Ray, Justice GN, Women and Media, Global Media Journal, Vol-3, No-1, 2008.

• [6] Sab, https://sabrinaandersonxo.wordpress.com/2014/10/21/role-of-women-in-mass-media-how-mass-media-is-changing-their-lives/, 2012

• [7] Salvaire, Aurelie, lets reshape the role of women in media, http://www.theafactor.org/lets-reshape-role-women-media/ , 2016

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