Poultry Farming

Presented By: Akshay Mane

Content• Overview of the sector -• Definition• Scope and Strengths• Constituents• Per Capita Consumption and Production (india)• Chicken Advantage• Sector Size and Growth Rate• Major Companies of Layer And Broiler• Supply Chain and Value Addition• Research and Development• Export Performance and Revenue • Issues and Challenges• References and Conclusions

Definition and Overview of the sector• Domestic birds(both layer and broiler) kept by human in

a shed for eggs they produce, their meat, their feathers.

Scope and Strengths• Indian Poultry Industry is booming and emerging as the world's 2nd largest market.

• 3rd largest egg producer and 5th largest meat producer in india.

• Fast growing meat industry compared to others.

• Cheapest Source of animal protein which is affordable by masses.

• 75% of non vegetarian food(egg and meat) consumption in india.

• Creates employment in rural india.

• Cost of Production is less as compared to other Countries in the world.

White leg horn

Vod astronar

Plough mouth

assel

Giriraj

Vanraj

Kadaknath

SuvarndharaVencobb

Constituents

Layer Farming(Egg)• Vencob 300-300/bird in a

yr• Vanraj 180/bird• Girriraj-160/bird• Kadaknath -150 to

160/bird

Broiler Farming(Chicken)• Vencob 300-1.75kg to 2kg/bird

in a 40 days• Giriraj -2-2.5kg/bird in 105 days• Vanraj-2-2.5kg/bird in 105 days• Kadaknath-2-2.5kg/bird in 105

days

Per Capita Consumption

EggsCountry EggIndia 57China 348USA 250

MeatCountry Meat(K.G)India 3.8Canada 34.8USA 49

Per Capita Production(India)

• Egg Production 6700 cr/yrBroiler Chicken: 50lakh ton /yr

Chicken Advantage

Nutritional Facts ChickenSpecis Fat %

Protein %

Calories %

Beef 18 27 283

Pork 10 29 212

Salmon 11 27 216

Chicken

7 29 190

High on cost effectivity Health wise is much safer Easy to cook Good for all age groups Adlib availability Readily available Remedy for many diseases…. No religious Concerns Helpful in Solving Problems of Malnutrition in rural

india.

Sector Size and Growth RateSize of the Industry

Units with 5,000 to 50,000 birds per week cycle are common in the poultry management

Geographical distributionAndhra Pradesh, Karnataka, Kerala, Tamilnadu

Output per annumPer capita consumption of eggs is only 7.7 per annum in rural areas compared with 17.8 per annum in urban areas.

Percentage in world market

India and positioned 2nd and 3rd largest in the world poultry production.

Market capitalizationPoultry industry contribute about Rs 26,000 crore to the national income

Growth Rate

• The annual gowth rate is 8-10% in egg and 12-15% in the broiler industry.

• Annual production:33 billion eggs 530 million broilers per year.

• Employment:1.5 million people.• Per Capita Consumption: 57 egg

and 3.8 kg chicken

Major Companies of Layer and Broiler.

Name• Venkateswara Group, Pune• Suguna Poultry Farms Ltd,

Coimbatore• Pioneer Poultry Group,

Coimbatore• Godrej Agrovet Ltd, Mumbai• Sky Lark group, North India

Turnover(2013-2014)Rs 1,300 croreRs. 5480 crores.

1300 cr

Supply Chain

Primary Processing

Live Broiler

Whole Chicken Skin On

Secondary Processing

Value AdditionBrand Pack Chicken

Sausages/Salami

Burgers/Nuggets

Supply Chain Of feed and day old chick

Research And Development

• Suguna Poultry Farms Ltd, Coimbatore:1.Birds diet(nutritional feed), disease

Management, and overall health.2.Effective Water Sanitation, temperature,

ventilation, Lighting and floor management.

Export Performance & revenue generation

The country has exported 5,56,698.80 MT of Poultry products to the world for the worth of Rs. 651.21 crores during the year 2014-15.

Major Export Destinations (2014-15) : Oman, Germany, Japan, Saudi Arabia and Indonesia.

Issues and ChallengesWater(in quality and quantity) and electricity is major

concern in rural area.Poultry welfare(banning the use of conventional cages)High Cost of Feed(Corn and Soyabeans)Disease outbreaks(Birdflue, Ranikhet) Cold storage Problems.Lack of awareness on effective animal nutrition and health

practices amongst farmers.Per Capita Consumption of egg and meat should rise as per

National Institute of Nutrition.Food Processing and Value addition should improve in

undeveloped rural area.

References Scope: National Acadamy Agri of research Management.Link: www.indianmirror.com/indiani-ndustries/poultry.htmlVenkys.com, suguna.co.in., godrejagrotech.com, National Chicken Counsil, Apeda.comPoultry journal-Khadki (pune)Nabard:-https://www.nabard.org/english/

animal_layer2.aspx

Existing Market structure….

Improving Scenario….

ConclusionsWith rise in the middle class and increased urbanisation, cost(contains

rich source of protein), targeted per-capita consumption, growth rate(both egg and broiler), major population prefer to go for egg and chicken(as compare to other non-veg food). Hence poultry industry is playing/ will play major role in the near furure.

Since our country is self dependent in poultry farming business and there equipment's with less govt intervention and initiative of private enterprise this industry requires support from veterinary health, poultry feed, financial sectors and poultry processing sectors for better growth which directly and indirectly creates more employment.

Thank YouShukriya

Dhanywad