HOW WE SEE IT

TOWER PLACE 100 Investment Opportunity

TOWER PLACE 100 BUILDING DIAGNOSTIC

LOCATION AND AMENITIES

Tower Place will be positioned within the Buckhead submarket as the finest business environment. No other Buckhead

office property possess the competitive advantages of Tower Place. We see tremendous economic upside growth. Our

commitment of Legendary Service is prepared to unlock this economic value for our investment client.

PIEDMONT RD

LENOX RD

PEACHTREE RD

GA 400

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HOTELSIntercontinental Grand HyattMandarinWestinEmbassy SuitesDoubletreeMarriott Courtyard

54321

RETAILOrvisLenox MallPhipps PlazaBuckhead Atlanta4

321

FITNESSLA FitnessThe FourmOrangetheory3

21

RESTAURANTSBistro NikoBrick TopsIndustry TavernThe PalmChipotle On The BorderFarm BurgerJimmy JohnsStarbucksCaribou

7654321

1098

ATTRIBUTES• Three easy points of

ingress and egress to

the property and the

parking deck exclusive

to Tower Place 100

• Within two blocks of

popular restaurants, retail,

hotels and MARTA

• Floor to ceiling glass

facilitates exceptional

views and provides

natural light for

interior workspaces

• Generous parking

ratio of 3/1000

accommodates workspace

densification trend

CHALLENGES• Weak wayfinding and

property graphics

• Outdated lobby and

common area finishes

• Uninviting and drab

ingress and lobby

experience deters social

interaction at the foot of

the building

• Inefficient HVAC system

• Uninspiring property

operating practices

RECOMMENDATIONS• Update the lobby to

create vitality and sense

of community

• Create a CoLab Place

for tenant-to-tenant

interaction

• Add a fitness center with

classes in less desirable

space

• Relocate the smoking

area to reclaim the

smoking tent for a

positive experience

THE FACTS• 613,821 SF• Built in 1974,

renovated in 1994• 8% vacancy

2015 - 95,4902016 - 97,1752017 - 53,1842018 - 62,1452019 - 70,689

• Near-termRolloverSF

4

INVESTMENT RATIONALE

TRANSWESTERN CAPITAL IMPROVEMENT RECOMMENDATIONS

Reduce overall dark red marble on vertical surfaces. Perhaps replace a portion of the red stone with a white/light finish. Likely retain the dark stone columns.

Activate the base of the building and courtyard to engage the workforce. Create inviting outdoor people gathering places. Relocate and reclaim the smoking tent to establish a superior workplace environment.

Remove the dated green neon and light the top of the building with LED bright white light to create a beacon of light for all of Buckhead to see. Evaluate existing building lighting to determine potential utilization benefits.

TRANSWESTERN UNLOCKS ECONOMIC VALUE

Tower Place 100 and Tower Walk are the geographical and emotional epicenter of the Buckhead business district. Since

its completion in 1974, the building has maintained its status as an Atlanta icon through many economic cycles. The

property now needs cosmetic improvements and several additional asset enhancements in order to remain competitive in

this ever-changing real estate landscape. Among other features, the adjacent vacant retail and underperforming theatre

represent opportunities Transwestern is prepared to first evaluate and then execute on behalf of the new sponsorship.

Tower Place has more potential to be re-positioned to reap economic upside and outsized return on investment than

any other office asset in Buckhead.

NOI will grow further by re-setting the average in-place rent of $25+/- to the then higher rental rate when each lease

renewal occurs. Our recommendation is to communicate planned property improvements to reinforce the value

proposition and tangible benefits tenants will receive in exchange for the new rental price point. Transwestern brings

a “Curator” mindset and approach to operating the building. This means our Property Management team intentionally

meets with each tenant in the building to understand what drives their individual business success. We then look to

discover what other companies located within the building might match up well to provide services to each other.

Our goal is to foster connectivity and collaboration between our tenants to help them grow their business by working

together. This ecosystem creates sticky tenants. Loyal customers ( tenants) then become Advocates to their vendors

and business relationships which delivers new prospective tenants to the property which reinforces the ecosystem we

designed.

Tower Place represents a rare opportunity

to transform an existing under achieving

property into a vibrant workplace to reflect

how the workforce of today and tomorrow

prefer to work. We call this Workstyle.

Tower Place 100 requires incremental

property improvements while Tower Walk

needs to be fully evaluated to determine

highest and best use. The goal is to then

incorporate each of these components

to collectively create a premium Live,

Work and Shop environment. Executing

these ideas will optimize the workforce

productivity, foster sticky tenants, create

a complete walkable environment and

deliver sustainable NOI for the investor.

BUCKHEAD CLASS A•Absorption410,000SF•Vacancy14.2%

A PREMIER SUBMARKET•Atlanta’spremierbusiness,shoppingandresidentialdistrict,offeringconvenientdining,entertainment,employment

and rapid transit •“Oneofthetoptenwealthiestzipcodesinthenation,withahouseholdincomeinexcessof$341,000peryear.”

– Forbes

POPULAR DESTINATION•Upscaleneighborhoods,fineshopping,andanactivenightlifemakeBuckheadoneofthemostpopulardestinations

in Atlanta and the entire Southeast•Oneofthenations“10TopAffluentCommunities”for“someofthemostbeautifulmansions,bestshoppingandfinest

restaurants in the southeastern United States.” – Robb Report

TOP BUSINESS CENTER•HometometroAtlanta’slargestconcentrationofexecutivedecision-makers•Localityandreputationattractstenantsfromothersubmarkets•Nearly20millionSFofhigh-riseofficespaceandluxurycondotowersdominatethePeachtreeRoadcorridor,

exemplifying the ultimate live, work, play community

INDUSTRY MIX•BuckheadisAtlanta’sfinancialhubwithmanyinsurancefirms,stockbrokeragesandotherfinancialservicefirms•Largenumberofcreativeandprofessionalservicefirmsintheregion,suchasadvertisingagencies,publicrelations

firms, accounting companies and more•Hometopremiertenants,includingPulteHomes,GreenbergTraurig,LockeLordBissell&Liddell,NorthwesternMutual,WellsFargo,NorthHighland,SonyEricsson,JPMorganChase,JWT,Carter’sandSunTrust

HIGH GROWTH MARKET•IntersectionsofLenox,PeachtreeandPiedmontRoadsareepicentersofinternationallyrenownedshoppingdistrict:

1,400 retail units where shoppers spend more than $1 billion a year•Morethan50high-riseresidentialbuildings,almostone-thirdofthecity’stotal•BuckheadAtlanta-±$1billionmixed-usedevelopment,featuresupscalemixofretail,residentialandofficespanning

six city blocks, or more than 1 million SF

MARKET INDICATORS•16million+SFClassAoffice,largerthanMidtown•Lackofspaceallowsownerstopushrents•ClassAfullservicerentsaverage$29.25PSFwith$11-12PSFoperatingexpenses•Newconstructioncostislikely$370+PSF,implies$30netor$40grossrent

Transwestern3340 Peachtree Road, NE

Suite 1000Atlanta, GA 30326

404.842.6600

www.transwestern.com

BUCKHEAD SUBMARKET

Bo JacksonSenior Managing Director404-842-6633bo.jackson@transwestern.com