Greening the Data centerHP Power & Cooling

Jerome RiboulonEMEA Sales Manager for power & cooling and DSC solutionsEMEA TSG

2 June 14, 2010

Agenda•Why green is big in a

small world?

•World trends in the IT Data Center market

•Customer and business challenges

•“Chip to Chiller” Solutions

•Call to Action

3 June 14, 2010

The world environmental issue

… Together we carry a big responsibility…

Global environmental impact

Limited energy resources

Escalating costs

Business disruption from limited power

Social accountability

4 June 14, 2010

Business challengesRising consumption of energy• Cost of energy is

rising

• Compute density is increasing

• Systems require more energy to power and cool

• Costs more to cool a server than to power it

• Next year, half the world’s data centers will be functionally obsolete, due to insufficient Power & Cooling* *Source: Gartner Inc., see end note #5

Energy Optimized Solutions

6 June 14, 2010

Green initiatives take root across various industries….

Becoming Green is no longer an option!

Industries across the world have realized the specific needs and the benefits of going green, very much evident from the fact that the Fortune list of Green giants spans across industries such as Automotive, Aviation, FSI, Metal Manufacturing, Utilities, IT and Retail. Some of the key initiatives are :

Automotive: Honda’s focus on alternative fuels

Aviation: Continental’s emphasis on green operations

Oil: Suncor’s GHG management programs

Retail: Tesco’s wind-powered stores, high-tech recycling, biodiesel delivery trucks

Metal Manufacturing: Alcan’s clean and efficient methods enabling reduction of GHG emission

FSI: Swiss Re’s development of financial tools to deal with the risks of climate change.

10 Green Giants

Source: Fortune. Greenpeace.

7 June 14, 2010

HP cares about Customers & ClimateHelping to Sustain the Environment

• Recycled 1 billion pounds of electronics – goal of 2 billion by 2010

• HP will reduce our own energy usage by 20% by the year 2010

• The environment is an HP tradition – Design for Environment launched in 1992

• A founding partner with ongoing support for the EPA Energy Star ProgramNovember 2006: HP & World Wildlife Fund

joint initiative to cut HP greenhouse gas emissions.

May 2007: HP plans to allocate more than $2 million in cash and HP equipment to WWF to establish three projects aimed at addressing the causes and consequences of climate change.

8 June 14, 2010

HP’s approach to energy innovation

Design energy-efficient products

Improve energy efficiency of customer processes

Rethink energy use to transform society

Energy efficient

Energy effective

9 June 14, 2010

Adaptive InfrastructureKey enablers

High-costIT islands

Low-costpooled ITassets Next

generation data center

Current state Future state

IT Systems& Services

Power & Cooling Management Security Virtualization Automation

• Scalability based on standards

• IT services and support

• Energy-efficient computing

• Unified infrastructure management

• Integrated IT and business services management

• Proactive, built-in infrastructure and data protection

• Compliance validation

• Pooling and sharing of IT resources

• Dynamic control of IT service delivery

Version: June 2007

10 June 14, 2010

Delivering a holistic Energy Efficient Solution

Optimizing from chip to chiller (performance/watt)

Cooling IT

Powering IT

Energy Saving Solutions from the Server Chip to the Data Center Air Chillers and everything in between

63% of Data Center Energy Consumption is for Cooling1

Conversion

11 June 14, 2010

It starts from the components

● Small Form Factor 2.5” drives use half the power of 3.5” drives.

● Low Power 50 watt Intel & 68 watt AMD Processors

● Efficient Power supply

● Low Power Memory* with energy optimized servers

*Available Soon

Processors are 30% of server power consumption.12 Low power processors cut that in half.13SFF SAS drives consume half the power of larger 3.5” hard drives(9 watts vs. 18).14

Optimizing from chip to chiller

CoolingIT

Powering IT

Savings

Conversion

12 June 14, 2010

Managing with efficient tools

● HP Thermal Logic Technology

● Insight Power Manager

● Measure● Monitor● Report● Capping

● Power Regulator

HP

Unique

Capping allows up to 40% more servers in the same power envelope.6 Regulator saves up to 10% of cooling & up to 10% power costs.7

CoolingIT

Powering IT

Savings

Conversion

Optimizing from chip to chiller

13 June 14, 2010

Optimizing through virtualization

Virtualization will be the most important step in reducing data center energy consumption.8

Virtual machines with VMware, Microsoft, Xen

Virtual Connect

Server Migration

Insight Control Virtualization Edition

Logical server management

Capacity planning and workload automation

Virtualization can save up to 70% of the energy required to power servers.9

Fewer servers need less energy for cooling

CoolingIT

Powering IT

Savings

Conversion

HP Virtualization

Optimizing from chip to chiller

14 June 14, 2010

Consolidating storage

Storage Consolidation

● Thin Provisioning helps customers reduce unused storage.

● Dynamic Capacity Management right sizes capacity by automating file system growth.

Storage Consolidation through Thin Provisioning & Dynamic Capacity Management saves up to 45% of power & cooling for Storage.

CoolingIT

Powering IT

Savings

Conversion

Optimizing from chip to chiller

15 June 14, 2010

Energy-saving HP BladeSystem

HP BladeSystem with HP Thermal Logic

● Revolutionary Active Cool Fans● PARSEC Architecture (parallel redundant enclosure

cooling)

● Dynamic Power Saver● Power Regulator

HP

Unique

HP BladeSystem reduces Power, Cooling, & space Costs by 25%.10

Optimizing from chip to chiller

CoolingIT

Powering IT

Savings

Conversion

16 June 14, 2010

….adding HP Services increases the savings

Data CenterSite

Planning

• Comprehensive site-preparation audit to integrate new equipment

• In-depth reporting of deficiencies, including floor plan drawings locating equipment, receptacles, airflow panels etc.

Data Center

Assessments

• Analysis of infrastructure with detailed report

• Explanation of risks, deficiencies and recommendations

Thermal Assessmen

ts

• Thermal quick assessment

• HP quick assessment for BladeSystem

• Thermal intermediate assessment

• Thermal comprehensive assessment w/thermal zone mapping

HP Thermal Zone Mapping plus DSC reduces cooling costs by up to 45% in Data Centers.4

Optimizing from chip to chiller

CoolingIT

Powering IT

Savings

Conversion

HP Uniqu

e

17 June 14, 2010

Building on Enterprise Infrastructure Solutions

Power Protecting UPS systems

Power Monitored PDUs

High Airflow Racks

PDR rack reduces energy conversion loss in cabling & facilitates better under floor airflow

Optimizing from chip to chiller

CoolingIT

Powering IT

Conversion

Feed A Feed B

UPSUPS PDR PDR

18 June 14, 2010

Leveraging liquid cooled rack cabinets

•More effective use of data center space

•Cooling for high density deployments

•35KW of cooling capacity in a single rack

•CTO capable, up to 2000 lbs of IT equipment

•Uniform air flow across the front of the servers

•Cools 4 Blade chassis with 64 blades or 42 1U servers

•Adjustable temperature set point

HP

Unique

Any rack cabinet using over 25 KW, should be liquid cooled.5

CoolingIT

Powering IT

15% Savings

Conversion

•Does not add significant heat load to data center

•Polycarbonate front door reduces ambient noise considerably

•Server/Blade deployment unaffected by design

•Level 2 Integration with HP SIM

19 June 14, 2010

Dynamic Smart Cooling

CoolingIT

Powering IT

Conventional ModeOver Provisioned

HP

Unique

Savings

15% to 40% Reduction in Cooling Costs.3

Dynamic Smart Cooling ModeRight-Provisioned

Conversion

Bridging the gap between IT & facility

20 June 14, 2010

HP Dynamic Smart CoolingBridging Facilities and IT to realize Adaptive Infrastructure

•Energy provisioning solution can reduce cooling costs 20-45%

•Standard interfaces to air-conditioning and building management systems

•Easy to retrofit or spec for new construction applications•Available for commissioning summer 2007•Compatible with 3rd party gear

21 June 14, 2010

Squeezing cost out of the energy envelope

Assuming a 70% savings consolidating servers, 45% savings consolidating storage and 45% remaining cooling savings from Thermal Zone Mapping & DSC together.

Optimizing from chip to chiller

Storage & Server Consolidation

100 kWh

40 kWh

Dynamic Smart Cooling

& Service

s

60%

Savings

35 kWh 60

kWhCoolingIT

Powering IT

Conversion

Q&A

23 June 14, 2010

Source Documentation 1: Source: Processor.com July 27, 2007 by Chickowski quoting the Uptime Institute estimates.

2: HP internal calculations based on savings measured in HP data center & HP lab environments

3: HP internal calculations based on savings measured in HP data center & HP lab environments

4: Network World July 25, 2007 “HP adds thermal mapping to energy-saving hot and cold spots in 3-D models” by Denise Dubie, quoting the HP press announcement.

5: Data Center News, “Gartner predicts data center power and cooling crisis”, June 14, 2007 by Bridget Botelho, quoting Mr. Michale Bell Vice President at Gartner Inc.

6: HP Press outreach June 6, 2007

7: Power Regulator 3rd Edition Tech Brief Feb 2007, ISS Performance Testing Engineering assuming 320 watt server

8: The Register, “How green is my V-Word?” July 18, 2007 by Dennis Szubert

9: The Register, “How green is my V-Word?” July 18, 2007 by Dennis Szubert

10: IDC White Paper, “Forecasting Total Cost of Ownership for Initial Deployments of Server Blades” June 2006, p6.

11: HP Power Calculator comparing Power Optimized DL380g5 to a 100 watt processor DL380g5. Each server had 2 drives, 6 fans and the same memory & PCI-e cards

12: The Register, “How green is my V-Word?” July 18, 2007 by Dennis Szubert

13: HP Power Calculator, comparing a 100 watt Intel Processor to a 50 Watt Intel Processor

14: HP Internal Hard Drive Testing Lab comparing SFF SAS drives to 3.5” SAS drives of similar capacity and rotational speed.

15: Newsfactor.com “Data Center Energy Use” Feb 19, 2007 by Jennifer LeClaire. Assuming the world’s data centers achieved 37% energy cost savings by implementing Virtualization, HP Thermal Mapping and HP Dynamic Smart Cooling. ($7.2 Billion x .60) = 4.3 Billion kWh savings

16: Based on the US Department of Energy data center energy consumption of 61 Billion kWh in 2006. And, assuming all US data centers achieved a 60% power reduction by fully Consolidating storage & servers, plus using HP Thermal Mapping & Dynamic Smart Cooling. (61 Billion kWh x .60) = 36 Billion kWh = 9.8 M Tons of carbon saved. (9.8 M Tons/3600 pounds of carbon for a typical vehicle) = 5.5 million cars assuming average mileage of 15,000 miles per year

17: The International Institute for Strategic Studies, “The Asian Energy Predicament”, by Robert A. Manning page #1

18: The International Institute for Strategic Studies, “The Asian Energy Predicament”, by Robert A. Manning page #1