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POWER AND THE LANGUAGE OF
MENScott Fabius Kiesling
1997
Chapter 32
Outline of the framework of power used in Kielsing’s analysis
The specific ideology of power at work in the fraternity
Constraints the community/fraternity places on member's identity of self
Illustrate how men draw upon and construct different types of power through their use of language
Types of
Power
PHYSICAL POWERis either
Coercive-power like a mugger
Ability-action made possible by physical
ability or skill
ECONOMIC POWERprocess that rewards one
action with the possibility of another
example:labor/work then purchase
goods
KNOWLEDGE POWERprocess of gaining knowledge in order
to perform an action
STRUCTURAL POWERthe power of a place
within a structure
for example within a hierarchy
NURTURANT POWERthe process of
helping anotherfor example by
teaching or feeding
DEMEANOR POWERthe power of
solidarity, moral authority,
being liked, being a "good guy"
IDEOLOGICAL POWERMost Important
A “defining process“ where individuals evaluate the other types of
power processes through the ideological process
Ratifies certain traits as powerfulIdentifies others and the roles
in the community
Power is an etic framework filled in
by emic values
"Ideology Power" in a Fraternity
the way a man presents himself within a
fraternity is of ultimate importance because he becomes a member of
and gains status in fraternity by projecting
the right kind of identity
ΓΧΦWe’re all in college, no
need for me to explain how fraternities and sororities
work
pledges, nibs, hierarchyown set of values etc, etc
Data Analysis: Power and Identity in
Practice through their use of
mitigation, mood, pronoun use, and personal
experience
4 guys each orient towards different processes of
power
many men in US construct powerful, competitive
identities
workplace and family roles may be the specifics we
use to define masculinity and femininity
these men demonstrated
that by adopting archetypal
male roles: loyal friend
concerned fatherwise elder
pragmatic individualist Yet each sought affirmation from
the same Ideological group AKA
THE FRATERNITY