Welcome to Power Media. Since it’s formation, Power Media has grown to become one of the most dynamic and innovative brand development companies in Ireland. Our services include Public Relations, Advertising and Outdoor Adverting, PR, Bluetooth Advertising, Graphic Design and Event Management. Now one of the most successful media businesses outside of the capital, Power Media has developed a portfolio of local, national and international clients.

How do we do it? We start very simply by working with the client to develop the message that they are trying to portray. Then once that’s done we’ll come up with suggestions on the best way to get that message across to their ideal target audience.

What do we do? We help our clients grow their businesses by helping them to first, attract attention, then by helping them shape their buying proposition so that their ideal customer understands the client and their products/services.

What actual difference does it make? By thinking and targeting your message properly, you’re giving yourself the best opportunity to get some return on your investment by making sure your message is delivered to the sort of person best able to respond to it.

By working with Power Media, you save money.

We deal in volume so when you purchase your advertising through Power Media you get the advantage of our collective buying power. It’s

called Media Buying and best of all it costs you nothing because we get our share from the advertising seller.

Building on relationships. We work with most of the local and national publications and media outlets on a daily basis so we can take advantage of these relationships and call in favours when needed to ensure that your message is delivered.

So what exactly do we do for our clients?

Profile Building Power Media’s profile building campaigns encompass a variety of creative, tried-and-tested tactics and are the foundation of all our clients’ PR efforts. The objective is simple: to ensure target audiences are familiar with the client, what they stand for and what they’re seeking to achieve. All our profile building tactics are closely tailored to individual clients’ needs and objectives, and the execution and expertise behind them is unique to our agency. Staffing and manning a busy press office, press release and news campaigns, press tours, conferences and launches. These profile building tactics are our daily ‘bread and butter’. We have also pioneered ‘advance features’ and editorial opportunities campaigns, something all clients past to present will testify.

Product/Service Push Most – although not all – of our customers have a set of products that they need to promote alongside their business itself. From drinks brands to skincare products to proper ty developments, PowerMedia has a great deal of experience in product PR. That means quanti fiable press coverage, reviews, reprints, shoot-out and group tests, product marks and logos and so on. Outside of these B2B tactics, we are also well known by the consumer publishing houses for the reader offers, sponsored columns, c ove r - moun t p romo t i o n s a nd competitions we organise.

Customer PR Working with customers to gain endorsements and testimonials is hard work, there’s no denying it. But it’s something that we’ve been doing for almost 10 years. So while we offer no ‘magic wand’ to produce approved case studies from all your top customers, we do have plenty of tricks up our sleeve to maximise the marketing potential of all your sales. The staff here at PowerMedia are regularly called upon to speak at our clients’ events, either to groups of customers or sales people. This is a testament to the visibility we have within our customers and the confidence of our own convictions. We know how to turn almost any sale, however large or small, into a compelling story for the press. And into a compelling piece of marketing material to help you win even more business.

Event Management One of the most under-estimated areas of publicity, Powermedia have over ten years of organising events of all sizes and scale. Unlike many of our competitors, we provide a fully inclusive service that includes event promotion and pre-event and post-event publicity. From press calls, product launches and conferences, to celebration galas and fashion shows, our expertise lies in designing, producing and managing all the possible requirements your event might demand, from the initial invites to the takeaway goodie bags.

Property

Food, Beverage and FMCG

Health and Beauty

Lifestyle and Leisure

Powermedia 87 South Mall, 18-19 College Green, Penthouse, Riverpoint, Cork, Ireland Dublin, Ireland. Limerick, Ireland. Tele (021) 21 4271148 (01) 6127083 (061) 404303 www.powermedia.ie info@powermedia.ie

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