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Scott Fisk Professor of Graphic Design Samford University AIGA Birmingham Birmingham.aiga.org The power of DESIGN http://atlanta.wordcamp.org/2015/ @scottfisk
| Date post: | 14-Jul-2015 |
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Scott FiskProfessor of Graphic DesignSamford University
AIGA BirminghamBirmingham.aiga.org
The power of
DESIGN
http://atlanta.wordcamp.org/2015/ @scottfisk
Topics:1. What is design? 2. Why good design matters. 2. What is good design?3. Human centered design.4. Design Basics.5. Get inspired!
The power of
DESIGN
What is design?
The power of
DESIGN
What is design?
“Design is thinking made visual”
Saul Bass1920-1966
The power of
DESIGN
What is design?
Visual problem solving
The power of
DESIGN
why
DESIGN MATTERS
WHYdesign matters
1st Impression Counts Brand Manifestation
CredibilityUser Trust
Sticky FactorReturn Rate More Sales
and more importantly….
The power of
DESIGN
GOOD DESIGN
MEMORABLE
POPULAR BRANDS?
POPULAR BRANDS
Copyright © 2014 Interbrand. All Rights Reserved.
IMPRINTED INTO OUR MEMORY
emotional
RESPONSE
GOOD
DESIGN
USABILITY
ACCESSIBILITYSIMPLICITYINNOVATIVEENGAGINGBRANDING
FUCTIONALITYUSEFUL
AESTHETIC HONEST
LONG LASTING
GOOD
DESIGN
all good
DESIGN IS?
HUMAN
CENTERED
In broad terms, user-‐centered design (UCD) is a type of user interface design and a process in which the needs, wants, and limitations of end users of a product are given extensive attention at each stage of the design process.
Source: Wikipedia http://en.wikipedia.org/wiki/User-‐centered_design
HUMAN
CENTERED
Gotten lost due to poor signage
Failed to figure out direction
Failed to figure out how to use a tv remote
Burned yourself when you thought cold water was going to come out of the fosset
HAVE YOU
EVER?
Source: http://chriselyea.com/design-‐lessons-‐learned/badly-‐designed-‐doors/
Source: http://chriselyea.com/design-‐lessons-‐learned/badly-‐designed-‐doors/Source: http://chriselyea.com/design-‐lessons-‐learned/badly-‐designed-‐doors/
what does good
DESIGN DO?
SOLVES
PROBLEMS
Designmoch-upswireframesprototypes
TestingUser testingevaluations
stats
Analysispersonalsuserneeds
context
DESIGN
BASICS
GRIDS
GRIDS
NEGATIVE SPACE
BRAINSTORMING
No wrong answersThe obvious answers normally come first
Write down or sketch ideasShare ideas with others
Do not be in a hurryBe inspired
INSPIRATION
calm
CHOOSING A FONT
TYPOGRAPHY
SERIF VERSUS
San-Serif
Typography (from the Greek words τύπος (typos) = form and γραφή (graphe) = writing) is the art and technique of arranging type in order to make language visible. The arrangement of type involves the selection of typefaces, point size, line length, leading (line spacing), adjusting the spaces between groups of letters (tracking) and adjusting the space between pairs of letters (kerning[2]).
Typography (from the Greek words τύπος (typos) = form and γραφή (graphe) = writing) is the art and technique of arranging type in order to make language visible. The arrangement of type involves the selection of typefaces, point size, line length, leading (line spacing), adjusting the spaces between groups of letters (tracking) and adjusting the space between pairs of letters (kerning[2]).
LINE HEIGHT?
CHOOSING A
COLOR
COLOR When branding how many
colors should you use?
CUSTOM Themes – Benefits
HOW CANyou prove the success of a design?
Thank you!Presentation at:
http://www.slideshare.net/graphicsmaker/
http://atlanta.wordcamp.org/2015/ @scottfisk
