Scott FiskProfessor of Graphic DesignSamford University

AIGA BirminghamBirmingham.aiga.org

The power of

DESIGN

http://2014.asheville.wordcamp.org/@scottfisk

Topics:1. What is design? 2. Why good design matters. 2. What is good design?3. Human centered design.4. Design Basics.5. Get inspired!

The power of

DESIGN

DESIGNfor Non-Designers

What is design?

DESIGNfor Non-Designers

What is design?

“Design is thinking made visual”

Saul Bass1920-1966

Saul Bass

DESIGNfor Non-Designers

What is design?

Visual problem solving

Saul Bass

WHYdesign matters

WHYdesign matters

1st Impression Counts Brand Manifestation

CredibilityUser Trust

Sticky FactorReturn RateMore Sales

and more importantly….

GOOD DESIGN IS

MEMORABLE

POPULAR BRANDS?

POPULAR BRANDS

Copyright © 2013 Interbrand. All Rights Reserved.

EMOTIONAL

RESPONSE

IMPRINTED INTO OUR MEMORY

GOOD DESIGN

USABILITYACCESSIBILITY

SIMPLICITYINNOVATIVEENGAGINGBRANDING

FUCTIONALITYUSEFUL

AESTHETICHONEST

LONG LASTING

GOOD DESIGN

ALLgood design is?

HUMANcentered

HUMANcentered

In broad terms, user-centered design (UCD) is a type of user interface design and a process in which the needs, wants, and limitations of end users of a product are given extensive attention at each stage of the design process.

Source: Wikipedia http://en.wikipedia.org/wiki/User-centered_design

HAVEyou ever?

Gotten lost due to poor signage

Failed to figure out direction

Failed to figure out how to use a tv remote

Burned yourself when you thought cold water was going to come out of the fosset

Source: http://chriselyea.com/design-lessons-learned/badly-designed-doors/

Source: http://chriselyea.com/design-lessons-learned/badly-designed-doors/Source: http://chriselyea.com/design-lessons-learned/badly-designed-doors/

WHATdoes good design really do?

SOLVESproblems

Analysispersonasuserneeds

context

Designmoch-ups

wireframesprototypes

TestingUser testingevaluations

stats

DESIGNbasics

GRIDS

GRIDS

NEGATIVE SPACE

BRAINSTORMING

No wrong answersThe obvious answers normally come

firstWrite down or sketch ideas

Share ideas with othersDo not be in a hurry

Be inspired

INSPIRATION

calm

TYPOGRAPHYHow to choose an font?

SERIFVERSUS

San-Serif

Typography (from the Greek words τύπος (typos) = form and γραφή (graphe) = writing) is the art and technique of arranging type in order to make language visible. The arrangement of type involves the selection of typefaces, point size, line length, leading (line spacing), adjusting the spaces between groups of letters (tracking) and adjusting the space between pairs of letters (kerning[2]).

Typography (from the Greek words τύπος (typos) = form and γραφή (graphe) = writing) is the art and technique of arranging type in order to make language visible. The arrangement of type involves the selection of typefaces, point size, line length, leading (line spacing), adjusting the spaces between groups of letters (tracking) and adjusting the space between pairs of letters (kerning[2]).

LINE HEIGHT?

COLORHow to choose an COLOR?

COLORWhen branding how many

colors should you use?

CUSTOM Themes – Benefits

HOW CANyou prove the success of a

design?

Thank you!Presentation at:

http://www.slideshare.net/graphicsmaker/

http://2014.asheville.wordcamp.org/@scottfisk