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Owner The URL Dr.

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Send personalized email newsletters and expand your audience with our list-building

tools.

Manage your events online: send invites,

create an event homepage, and

promote registration.

Turn fans into customers with coupons, downloads, and contest on Facebook

and get new likes and email sign-ups.

Reward loyal customers with shareable local deals

and capture contact info every time

you sell.

Get found by millions online and manage your business info across the web, all

from one place.

Transform your communications into conversations with online surveys and

polls.

Email Marketing EventSpot Social Campaigns SaveLocal SinglePlatform Online Survey

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at its core, marketing is about eliciting a physical and measureable

RESPONSE

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1. Define an audience 2. run a campaign that targets those people

3. Elicit a physical, measurable response

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* Direct Marketing Association

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traditional marketing

find

keep

convert

new marketing

find

keep

convert

“Flip The Funnel: Retention is the New Acquisition” -- Joe Jaffe (@jaffejuice)

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will add more icons to match the

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what should I write about?

when should I send my email?

how do I get it opened?

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SECONDS WORDS TODAY

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don’t do this March Newsletter

Joe’s Pet Store Newsletter

Children’s Classes

do this instead Tomorrow: Need 3

Hammers – Can You Help 3 Tips: help your dog

beat the heat Limited Spaces available

for Children’s Classes

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Outsold 3-1

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• Simple Share • Automatic Welcome Emails • Autoresponders

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•  Use conversational copy

•  Include photos of people: you, your staff, etc.

•  Once in a while, pull back the curtain

–  “I’m running in a 5K” –  “Here’s my dog at the

park”

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© 2012

KimMerrittButler

TheURLdr.