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Page 1: POWER OF THREEtcbmag.com/TCBSite/media/pdfs/2017-Media-Kit.pdf · POWER OF THREE PRINT EVENTS DIGITAL Twin Cities Business business publication with more C-level readers than any
Page 2: POWER OF THREEtcbmag.com/TCBSite/media/pdfs/2017-Media-Kit.pdf · POWER OF THREE PRINT EVENTS DIGITAL Twin Cities Business business publication with more C-level readers than any

POWER OF THREE

PRINT

EVENTS DIGITAL

Twin Cities Business

business publication with more C-level readers

than any other business publication in the state.

influential leaders, explore the behind

their success, strategies and solutions. We also

provide the context and perspectives around the

most pressing issues, trends and outlooks, which

Minnesota leaders have come to depend on.

Tcbmag.com, Briefcase

and our other digital

newsletters deliver an

unbeatable reach into

community. Our digital

audience find award-

winning coverage of top

local business news,

movers and shakers

and the hottest business

trends.

Twin Cities Business hosts

a series of high-profile

events throughout the year

where business and

community leaders come

together network, share

ideas, hear from experts,

and celebrate companies

and leaders who positively

impact the business

community.

Page 3: POWER OF THREEtcbmag.com/TCBSite/media/pdfs/2017-Media-Kit.pdf · POWER OF THREE PRINT EVENTS DIGITAL Twin Cities Business business publication with more C-level readers than any

PRINT AUDIENCE PROFILEprint audience is intelligent, educated, connected, and affluent business leaders.

30,000+loyal monthly subscribers

76,000 monthly readership

With an average pass-along readership of 1.5

PREMIUM AUDIENCE

61% are decision-makers in

companies of <100 employees

DECISION-MAKERS

95% influence and makecompany purchasing decisions

PURCHASING POWER

PROFESSIONAL DEMOGRAPHICS

SMALL BUSINESS MIDDLE MARKET ENTERPRISE

80% are top managementOwners, Operators, Presidents, C-suites and VPs

89% of all Minnesota private companies

with 50 or more employees.

100% of Minnesota

public companies.

PERSONAL DEMOGRAPHICS

AVERAGE AGE GENDER EDUCATION INVESTMENTS NET WORTH HH INCOME

5469% Male

31% Female

97% attended

college

$938,000 avg. investment

portfolio$2 Million $232,000

Page 4: POWER OF THREEtcbmag.com/TCBSite/media/pdfs/2017-Media-Kit.pdf · POWER OF THREE PRINT EVENTS DIGITAL Twin Cities Business business publication with more C-level readers than any

2017 Editorial Calendar

JANUARY Small Business Success Stories

TRENDING SECTIONS:

Commercial Real EstateEducation

AD SECTIONS:

Casino Resort ProfileFive Star Wealth ManagersPrivate School Perspectives

SUPPLEMENT:

Milestones

EVENT:

Small Business Success Stories Awards

MARCH

TRENDING SECTIONS:

Health CareMeeting & Events Resource GuideTalent Acquisition & DevelopmentTechnology

AD SECTION:

Manufacturing Perspectives

SUPPLEMENT:

ACG BOLD Awards

EVENT:

Middle Market Forum

MAY

TRENDING SECTIONS:

BankingEducationMiddle Market Forum InsightsTechnology

AD SECTION:

Small Business Resource Guide

EVENT:

Commercial Real Estate Forum

FEBRUARYWonder Women

TRENDING SECTIONS:

Banking

AD SECTION:

Giving Perspectives

EVENTS:

CMO Forum Wonder Women Awards

APRILWomen in Corporate Leadership

TRENDING SECTIONS:

CMO Forum InsightsCommercial Real Estate

AD SECTION:

Women Leading the Way Profiles

SUPPLEMENT:

Minnesota Census of Women in Corporate Leadership

EVENT:

Women in Leadership Forum

JUNE

TRENDING SECTIONS:

Companies to WatchLawMeeting & Events

AD SECTIONS:

Convention & Visitor Bureaus ProfilesHR Perspectives

EVENT:

CFO Forum

DEADLINES:Space: 11/18/16Materials: 11/23/16

DEADLINES:Space: 1/20/17Materials: 1/25/17

DEADLINES:Space: 3/21/17Materials: 3/24/17

DEADLINES:Space: 12/20/16Materials: 12/23/16

DEADLINES:Space: 2/17/17Materials: 2/23/17

DEADLINES:Space: 4/20/17Materials: 4/25/17

Page 5: POWER OF THREEtcbmag.com/TCBSite/media/pdfs/2017-Media-Kit.pdf · POWER OF THREE PRINT EVENTS DIGITAL Twin Cities Business business publication with more C-level readers than any

JULYMinnesota Business Hall of Fame

TRENDING SECTIONS:

BankingCommercial Real Estate Forum InsightsHR/Workforce

AD SECTION:

Technology Perspectives

SUPPLEMENT:

ACG Capital Connection

EVENTS:

CIO ForumMinnesota Business Hall of Fame Awards

DEADLINES:Space: 5/19/17Materials: 5/24/17

2017 Editorial Calendar

AUGUSTEntrepreneur of the Year

TRENDING SECTIONS:

CFO Forum InsightsEducationMeeting & Events Venue Guide

AD SECTIONS:

Minnesota Super Lawyers

DEADLINES:Space: 6/21/17Materials: 6/26/17

SEPTEMBERMarvelous Mentors

TRENDING SECTIONS:

CIO Forum InsightsHealth CareIP Law

AD SECTION:

Education Perspectives

SUPPLEMENT:

Best of Business

EVENTS:

Manufacturing ForumMarvelous Mentors Awards

DEADLINES:Space: 7/19/17Materials: 7/25/17

OCTOBERC-Suite StrategiesOutstanding Directors

TRENDING SECTIONS:

Commercial Real Estate: NAIOP Awards of ExcellenceTechnology

AD SECTION:

Commercial Real Estate Perspectives

EVENTS:

C-Suite Strategies ForumOutstanding Directors Awards

DEADLINES:Space: 8/21/17Materials: 8/24/17

NOVEMBERMinnesota Family Business

TRENDING SECTIONS:

BankingManufacturing Forum InsightsMarketing & PRPrivate Dining Guide

AD SECTION:

Super Real Estate Agents & Mortgage Professionals

SUPPLEMENT:

Giving Guide

EVENTS:

Minnesota Family Business AwardsVeterans Forum

DEADLINES:Space: 9/20/17Materials: 9/25/17

DECEMBER100 People to KnowPerson of the Year

TRENDING SECTIONS:

C-Suite Strategies Forum InsightsHealth CareLaw: Lawsuits of the YearMeeting & Events Outlook

AD SECTION:

What Business Thinks: Annual Industry Perspectives

SUPPLEMENT:

Minnesota Cup

EVENT:

Person of the Year

DEADLINES:Space: 10/20/17Materials: 10/25/17

Page 6: POWER OF THREEtcbmag.com/TCBSite/media/pdfs/2017-Media-Kit.pdf · POWER OF THREE PRINT EVENTS DIGITAL Twin Cities Business business publication with more C-level readers than any

SMALL BUSINESS SUCCESS STORIESJANUARY

Twin Cities Business profiles the accomplishments

Nominations are sought in June and winners are featured in the January issue and celebrated at an awards dinner.

2017 TCB Awards Programs

WONDER WOMEN AWARDSFEBRUARY

accomplished professional well-regarded by their

also active in their families' lives, and they help other within their communities in ways few other business leaders do today simply put, they are Wonder Women. Each February five of

profiled in our February issue and celebrated at an awards event.

MINNESOTA BUSINESS HALL OF FAMEJULY

Annually, Twin Cities Business inducts five Minnesota business leaders who have made lifetime contributions to Minnesota business into the Hall of Fame. Their stories are the centerpiece of our July issues and celebrated at a high-profile awards event.

OUTSTANDING DIRECTORS AWARDSOCTOBER

This program honors Minnesotans whose work as outside corporate directors has made outstanding contributions to the companies they serve. Nominations are sought in April, winners are featured in the October issue, and celebrated at an awards dinner.

MARVELOUS MENTORS AWARDSSEPTEMBER

Successful leaders often talk about the importance of having great mentors, but rarely do we hear who these mentors are. Twin Cities Business profiles and honors five individuals who have helped others to become great leaders in the September issue and at an awards event.

MINNESOTA FAMILY BUSINESS AWARDSNOVEMBER

This program is a celebration of outstanding family-owned businesses and the value they add

Honorees are featured in the November issue and celebrated at an awards dinner.

PERSON OF THE YEARDECEMBER

In the December issue, Twin Cities Business

Year along with our list of 100 People to Know in the coming year. A cocktail party is held in early December to celebrate the Person of the Year and provides readers the opportunity to meeting

Page 7: POWER OF THREEtcbmag.com/TCBSite/media/pdfs/2017-Media-Kit.pdf · POWER OF THREE PRINT EVENTS DIGITAL Twin Cities Business business publication with more C-level readers than any

CMO FORUMFEBRUARY

This panel discussion features CMOs from local companies providing insights about challenges their companies have been facing and what lies ahead.

2017 TCB Forums

MIDDLE MARKET FORUMMARCH

Senior level leaders and business owners gather for a panel discussions featuring leaders from local middle-market companies providing insights, solutions, and advice on key issues facing middle-market companies.

COMMERCIAL REAL ESTATE FORUMMAY

In May, Twin Cities Business will bring together a panel discussion featuring experts in the commercial real estate industry, providing insights about challenges and solutions that they have been experience and what lies ahead for the industry.

CFO FORUMJUNE

Financial leaders and business owners gather for

companies providing insights and solutions to their more pressing challenges.

CIO FORUMJULY

Information technology officers and business owners gather for a panel discussion featuring CIOs from local companies providing insights, solutions, and advice on the their most pressing technology challenges. The afternoon event closes with cocktail reception where attendee have the opportunity to meeting and network with fellow attendees and panelists.

MANUFACTURING FORUMSEPTEMBER

This program brings together executives from some of Minnesota most successful manufacturing companies to share insights on their top challenges and best solutions. The afternoon closes with a networking reception.

WOMEN IN LEADERSHIP FORUMAPRIL

This event brings together leading business women and men for an invigorating and collaborative discussion about the powerful benefits of women in corporate leadership roles, the challenges still facing many who want to

eliminate such challenges.

C-SUITE STRATEGIES FORUMOCTOBER

A panel discussion of c-suite leaders from our print section in the October issue of Twin Cities Business, featuring some of the most influential

-suite. These leaders will discuss what they consider to their most pressing and challenging issues.

VETERANS FORUMNOVEMBER

This event will feature a panel discussion where representatives from the companies featured in the magazine article, as well as other experts, will

improvement and where we can go from here.

Page 8: POWER OF THREEtcbmag.com/TCBSite/media/pdfs/2017-Media-Kit.pdf · POWER OF THREE PRINT EVENTS DIGITAL Twin Cities Business business publication with more C-level readers than any

PRINT ADVERTISING RATES

Print RatesAd Size 1x Rate 4x Rate 6x Rate 12x Rate

Full Page $7,940 $7,630 $7,070 $6,510

3/4 Page $6,770 $6,490 $6,030 $5,450

1/2 Page $5,120 $4,920 $4,560 $4,210

3/8 Page $4,530 $4,350 $4,030 $3,720

1/4 Page Vert. $4,490 $4,320 $4,000 $3,680

1/4 Page Square $4,080 $3,910 $3,630 $3,270

1/8 Page Vert. $2,530 $2,440 $2,250 $2,170

1/8 Page Horiz. $1,360 $1,310 $1,190 $1,080

For black and white ads, subtract $600 from 4-color rate

for all sizes except 1/8 horizontal.

Premium Positions:

Back Cover: Add 20% to earned page rate.

Inside Front: Add 15% to earned page rate.

Inside Back: Add 10% to earned page rate.

Other Premium Positions: Add 10% to earned page rate.

Ad Dimensions & ConfigurationsAd Size Wide x High

Spread (Non-Bleed) 19 x 10 ¾

Full Page (Non-Bleed) 9 x 10 ¾

3/4 Page 7 x 10 ¾

1/2 Horizontal 9 x 4 7/8

1/2 Vertical 4 9/16 x 10 ¾

3/8 Vertical 4 9/16 x 7 7/8

1/4 Vertical 2 1/8 x 10 ¾

1/4 Square 4 9/16 x 5 ¼

1/8 Horizontal 4 9/16 x 2 5/8

1/8 Vertical 2 1/8 x 5 ¼

Bleed Specifications:

Live matter should be kept: 5/16 from trim of magazine 9 15/16 x 11 15/16 .

2017 DeadlinesIssue Ad Space Ad Materials

January 11/18/16 11/23/16

February 12/20/16 12/23/16

March 1/20/17 1/25/17

April 2/17/17 2/23/17

May 3/21/17 3/24/17

June 4/20/17 4/25/17

July 5/19/17 5/24/17

August 6/21/17 6/26/17

September 7/19/17 7/25/17

October 8/21/17 8/24/17

November 9/20/17 9/25/17

December 10/20/17 10/25/17

Print Ad Material Submissions

Email ad materials to: [email protected]

Larger files can be uploaded at:

mspaduploader.com

Username: mspads

Password: sonic

Questions? Contact:

Tim Dallum

Production Manager

[email protected]

612-336-9245

Page 9: POWER OF THREEtcbmag.com/TCBSite/media/pdfs/2017-Media-Kit.pdf · POWER OF THREE PRINT EVENTS DIGITAL Twin Cities Business business publication with more C-level readers than any

TWIN CITIES BUSINESS DIGITAL

For advertisers, Twin Cities Business digital provides the

most commanding presence available for marketing to

Minnesota business decision-makers during their business

day.

THE NEW TWIN CITIES BUSINESS DIGITAL

EXPERIENCE HIGHLIGHTS:

• Freshly redesigned responsive enewsletters and website.

• Larger, high-impact ad units with increased branding

power for advertisers.

• 6 enewsletters offering advertisers several targeted

ways to reach Minnesota professionals and executives.

Covering topics that range from healthcare, business

news, the entrepreneurial journey and meetings and

events. Each boasting above national average

engagement levels.

• Seamlessly integrated advertiser content opportunities

including sponsored articles, native content, webinars,

microsites and more.

• Dedicated social media audiences across platforms.

• Strong reach extension platforms to follow tcbmag.com

professionals and targeted campaigns based on your

objectives.

Page 10: POWER OF THREEtcbmag.com/TCBSite/media/pdfs/2017-Media-Kit.pdf · POWER OF THREE PRINT EVENTS DIGITAL Twin Cities Business business publication with more C-level readers than any

TCBMAG.COM

of entrepreneurs, business owners, executives and decision-

makers. Tcbmag.com is a top source for local business news

industry trends.

AUDIENCE PROFILE

63,000 unique

monthly visitors

130,000 average

monthly pageviews

2:14 average session duration

68% male 31% female

92% have attended college

82% $100,000+household income

Page 11: POWER OF THREEtcbmag.com/TCBSite/media/pdfs/2017-Media-Kit.pdf · POWER OF THREE PRINT EVENTS DIGITAL Twin Cities Business business publication with more C-level readers than any

TCBMAG.COM

of entrepreneurs, business owners, executives and

decision-makers. Tcbmag.com is a top source for local

shakers and industry trends.

Premium Run of Site Bundle

Impressions 1-3 months 4-7 months 8-12 months

20,000/month $1,300 $1,200 $1,100

30,000/month $1,950 $1,800 $1,650

40,000/month $2,600 $2,400 $2,200

50,000/month $3,250 $3,000 $2,750

Exclusively high impact sizes: 970x250, 300x600

Tablet: 728x90

Mobile: 300x250, 320x50

Billboard

970x250

Half Page

300x600

Medium

Rectangle

300x250

Mobile

Banner

320x50

Page 12: POWER OF THREEtcbmag.com/TCBSite/media/pdfs/2017-Media-Kit.pdf · POWER OF THREE PRINT EVENTS DIGITAL Twin Cities Business business publication with more C-level readers than any

TCBMAG.COM

of entrepreneurs, business owners, executives and

decision-makers. Tcbmag.com is a top source for local

shakers and industry trends.

Standard Run of Site Bundle

Impressions 1-3 months 4-7 months 8-12 months

20,000/month $1,000 $900 $800

30,000/month $1,500 $1,350 $1,200

40,000/month $2,000 $1,800 $1,600

50,000/month $2,500 $2,250 $2,000

Sizes: 728x90, 300x600, 300x250

Mobile: 300x250, 320x50

Leaderboard

728x90

Half Page

300x600Medium

Rectangle

300x250

Mobile

Banner

320x50

Medium

Rectangle

300x250

Page 13: POWER OF THREEtcbmag.com/TCBSite/media/pdfs/2017-Media-Kit.pdf · POWER OF THREE PRINT EVENTS DIGITAL Twin Cities Business business publication with more C-level readers than any

TCBMAG.COM

of entrepreneurs, business owners, executives and

decision-makers. Tcbmag.com is a top source for local

shakers and industry trends.

Interstitial Ad

Interstitials are ads that are displayed in front of the expected content

page. They occur once per day, per user, and can prompt a call to

action, branding or any other messaging.

Interstitial Ad Size: 550x480 Mobile: 300x250

Served to 1x per unique user per day. Estimated impressions 13,000

Rate:$1,300 weekly

Interstitial

550x480

Mobile

Interstitial

300x250

Your Interstitial

Ad Here

Your

Interstitial

Ad Here

Page 14: POWER OF THREEtcbmag.com/TCBSite/media/pdfs/2017-Media-Kit.pdf · POWER OF THREE PRINT EVENTS DIGITAL Twin Cities Business business publication with more C-level readers than any

NEWS SPONSORSHIPSponsorship of News allows your brand to align with one of

our most popular content areas. Headlines featured in News

are housed on the homepage of tcbmag.com and pushed out

to our 15,000 Briefcase enewsletter subscribers every

Tuesday and Thursday.

Monthly Sponsorship Includes:• Logo and link on Briefcase enewsletter deployed 2x per week.

• A banner ad on all Recent News article pages*

• Average of 170,000 monthly impressions

*Rotates between these sizes: 970x250, 300x600, Mobile: 300x250x 320x50

Rates:1 month $2,950/month

2-4 months $2,850/month

5-8 months $2,750/month

9-12 months $2,650/month

Billboard

970x250

Half Page

300x600

Medium

Rectangle

300x250

Mobile

Banner

320x50

Page 15: POWER OF THREEtcbmag.com/TCBSite/media/pdfs/2017-Media-Kit.pdf · POWER OF THREE PRINT EVENTS DIGITAL Twin Cities Business business publication with more C-level readers than any

DIGITAL EDITION SPONSORSHIPEach month Twin Cities Business publishes the complete

magazine online in a digital edition. The digital edition is

promoted throughout tcbmag.com and via an eblast

announcing its availability to 9,000 subscribers.

Monthly Sponsorship Includes:• 728x90 banner ad on digital edition eblast

• 728x90 banner ad located above each page of the digital edition

• Logo throughout tcbmag.com where Current Issue is promoted

• Web link from your ad/logo to URL of your choice

• Average of 120,000 monthly impressions

Rates:1 month $2,200/month

2-4 months $2,000/month

5-8 months $1,800/month

9-12 months $1,600/month

Leaderboard

728x90

Company

Logo

Page 16: POWER OF THREEtcbmag.com/TCBSite/media/pdfs/2017-Media-Kit.pdf · POWER OF THREE PRINT EVENTS DIGITAL Twin Cities Business business publication with more C-level readers than any

TCBMAG.COM | AD SPECIFICATIONS

Run of Site Banner AdsPremium Sizes

Ad units Size File Size

Billboard 970x250 70k

Half Page 300x600 70k

Leaderboard 728x90 70k

Medium Rectangle 300x250 70k

Mobile Banner 320x50 70k*Please provide all sizes

Standard Sizes

Ad units Size File Size

Leaderboard 728x90 70k

Half Page 300x600 70k

Medium Rectangle 300x250 70k

Mobile Banner 320x50 70k*Please provide all sizes

• Accepted media includes: GIF, JPEG, HTML5

• A one pixel border is required around ads with no background color

• Third Party ads and verification accepted

• All animated advertising: 15 seconds, 3X loop maximum

• URL/website address that you would like your ad to link to

Interstitial• Ad Size: 550x480, Mobile 300x250

• Link: Supply URL for link

• Accepted media includes: GIF, JPEG, HTML5

• A one pixel border is required around ads with no background color

• Third Party ads and verification accepted

Digital Ad Material Submissions

Email ad materials to: [email protected]

Larger files can be uploaded at:

mspaduploader.com

Username: mspads

Password: sonic

For ad material production questions, contact

Tim Dallum, Production Manager

[email protected] | 612-336-9245

News Sponsorship• Logo: 136x38, 72dpi

• Link: Supply URL for link

• Ads: 970x250, 300x600

Mobile/Tablet: 728x90, 300x250, 320x50 in 70k file size

*Please provide all sizes

Digital Edition Sponsorship• Logo: 136x38, 72dpi (.png file with no background color)

• Link: Supply URL for link

• Ads: 728x90 in 70k file size

Page 17: POWER OF THREEtcbmag.com/TCBSite/media/pdfs/2017-Media-Kit.pdf · POWER OF THREE PRINT EVENTS DIGITAL Twin Cities Business business publication with more C-level readers than any

ENEWSLETTER MARKETING

Twin Cities Business enewsletters offer advertisers several

targeted ways to reach Minnesota professionals and executives.

Choose from our award-winning news coverage delivered

twice a week in Briefcase to providing leading solutions to

businesses monthly in MarketVoice.

83%discuss, forward or

recommend online content

AUDIENCE PROFILE

120,000 average emails

delivered monthly

64%also subscribe to Twin Cities Business magazine

58% male 42% female

80% have attended college

51% are between

the ages of 35-54

Page 18: POWER OF THREEtcbmag.com/TCBSite/media/pdfs/2017-Media-Kit.pdf · POWER OF THREE PRINT EVENTS DIGITAL Twin Cities Business business publication with more C-level readers than any

BRIEFCASE ENEWSLETTEROver 15,000 subscribers trust Briefcase to keep them

up-to-date on the latest in Minnesota business news,

to hear about local companies and executives and our slant

on hot topics. Bi-weekly enewsletter delivered each Tuesday

and Thursday.

Rates:Includes two ad positions per week

Ad Size 1-26 weeks 27+ weeks

728x90 $1,300/week $1,100/week

300x250 $1,300/week $1,100/week

Expanded Text Ad $1,200/week $1,000/week

Text Ad $1,200/week $1,000/week

Page 19: POWER OF THREEtcbmag.com/TCBSite/media/pdfs/2017-Media-Kit.pdf · POWER OF THREE PRINT EVENTS DIGITAL Twin Cities Business business publication with more C-level readers than any

ADRENALINE ENEWSLETTERThis monthly enewsletter focuses on the challenges,

successes, news and trends in Minnesota entrepreneurial

companies. Adrenaline gives perspective to the

entrepreneurial journey form the exhilaration and fear of

launching, to the agony of setbacks, the thrill of victories, and

the nonstop need to keep the business going, and growing, no

matter what comes its way. This enewsletter is sent the third

Monday of each month to 14,000 subscribers.

One advertisers per issue. Sponsorship includes on 300x250

banner ad and a sponsored content text ad.

Full Year Sponsorship:$14,400 ($1,200 per month)

Medium

Rectangle

300x250

Sponsored

Content

Text Ad

Page 20: POWER OF THREEtcbmag.com/TCBSite/media/pdfs/2017-Media-Kit.pdf · POWER OF THREE PRINT EVENTS DIGITAL Twin Cities Business business publication with more C-level readers than any

HEADWAY ENEWSLETTERThis monthly enewsletter focuses small businesses in

Minnesota and is for both small business owners and those

that advise small businesses. This enewsletter is sent the last

Monday of each month to 12,000 subscribers.

One advertisers per issue. Sponsorship includes on 300x250

banner ad and a sponsored content text ad.

Full Year Sponsorship:$14,400 ($1,200 per month)

Medium

Rectangle

300x250

Sponsored

Content

Text Ad

Page 21: POWER OF THREEtcbmag.com/TCBSite/media/pdfs/2017-Media-Kit.pdf · POWER OF THREE PRINT EVENTS DIGITAL Twin Cities Business business publication with more C-level readers than any

KEYNOTE ENEWSLETTERThis monthly enewsletter focuses on the meeting and events

industry and is sent to corporate, association, and independent

meeting and event planners. This enewsletter is sent the second

Monday of each month to nearly 2,000 subscribers.

Ad sizes available: 468x85, 300x250, Text Ad

Rates:$500 per issue

Leaderboard

468x85

Sponsored

Content

Text Ad

Medium

Rectangle

300x250

Page 22: POWER OF THREEtcbmag.com/TCBSite/media/pdfs/2017-Media-Kit.pdf · POWER OF THREE PRINT EVENTS DIGITAL Twin Cities Business business publication with more C-level readers than any

MARKETVOICE ENEWSLETTERThis monthly enewsletter allows marketers to demonstrate

their expertise and thought-leadership by speaking directly

to our readers. It is an effective and easy way to offer advice,

tips, and trends on the topic of your choosing. This email is

sent the second Monday of each month to 8,000 subscribers.

Sponsored content ad includes: 300x250 image, company

logo, headline, 50 words of text, and URL link.

Rates:1 Month $600/month

2-4 Months $575/month

5-8 Months $550/month

9-12 Months $500/month

Sponsored

Content

Text Ad

Page 23: POWER OF THREEtcbmag.com/TCBSite/media/pdfs/2017-Media-Kit.pdf · POWER OF THREE PRINT EVENTS DIGITAL Twin Cities Business business publication with more C-level readers than any

PULSE ENEWSLETTERThis weekly enewsletter covers the news, trends, challenges

and success stories from the health care industry throughout

Minnesota. Stories provide readers with timely news, insights

and perspectives, combined with colorful profiles of successful

leaders, poignant commentary and helpful tips. This email is sent

the each Wednesday to 5,000 subscribers.

Premium Sponsor:300x250 banner ad & text ad

Rates:

26 weeks: $26,000 net

52 weeks $52,000 net

Rectangle Banner Advertiser:300x250 #2 banner ad

Rates:

26 weeks: $10,400 net

52 weeks $20,800 net

Sponsored

Content

Text Ad

Medium

Rectangle

300x250

Page 24: POWER OF THREEtcbmag.com/TCBSite/media/pdfs/2017-Media-Kit.pdf · POWER OF THREE PRINT EVENTS DIGITAL Twin Cities Business business publication with more C-level readers than any

TRENDING ENEWSLETTEREach month, Twin Cities Business publishes industry trends around several

topics including commercial real estate, banking, technology, HR, and more.

Now, this content will be delivered digitally straight to inboxes of targeted TCB

subscribers, who are impacted by the subject matter. This exclusive

sponsorship positions your organization alongside quality editorial content from

a trusted brand.

Sponsorship Includes:• Exclusivity only one sponsor per trending email.

• 468x85 leaderboard banner and sponsored content text ad on Trending

email for two deployments*

• 728x90 and 300x600 banner display ad takeover on the Trending section

article page on tcbmag.com

* Email will be sent 2 times. First to the targeted list, and then a second time to

those who have not yet engaged with the email.

Investment$1,500 per month per topic.

Sponsored

Content

Text Ad

Enewsletter

Leaderboard

468x85

Month Topics

May Banking, Education, Technology

June Law

July Banking, HR/Workforce

Aug. Education

Sept. Law, Health Care

Oct. Technology

Nov. Banking, Marketing/PR

Dec. Health Care, LawHalf Page

300x600

Leaderboard

728x90

Page 25: POWER OF THREEtcbmag.com/TCBSite/media/pdfs/2017-Media-Kit.pdf · POWER OF THREE PRINT EVENTS DIGITAL Twin Cities Business business publication with more C-level readers than any

BriefcaseAd units Size File Size

Leaderboard 728x90 70k

Medium Rectangle 300x250 70k

*No animation allowed.

Accepted media: GIF or JPEG

Text Ads

• Logo: 90 px. wide, 72 dpi.

• Headline: 50 character maximum

• Text: 150 character maximum

• Link: Supply URL for link

Expanded Text Ads

• Logo/Photo: 300x150, 72 dpi.

• Headline: 50 character maximum

• Text: 200 character maximum

• Link: Supply URL for link

AdrenalineAd units Size File Size

Medium Rectangle 300x250 70k

*No animation allowed.

Accepted media: GIF or JPEG

Text Ads

• Logo: 90x70, 72 dpi.

• Headline: 50 character maximum

• Text: 150 character maximum

• Link: Supply URL for link

HeadwayAd units Size File Size

Medium Rectangle 300x250 70k

*No animation allowed.

Accepted media: GIF or JPEG

Text Ads

• Logo: 90x70, 72 dpi.

• Headline: 50 character maximum

• Text: 150 character maximum

• Link: Supply URL for link

KeynoteAd units Size File Size

Leaderboard 468x85 70k

Medium Rectangle 300x250 70k

*No animation allowed.

Accepted media: GIF or JPEG

Text Ads

• Logo: 90x70, 72 dpi.

• Headline: 50 character maximum

• Text: 200 character maximum

• Link: Supply URL for link

MarketVoiceText Ads

• Photo: 300x250, 72 dpi.

• Logo: 120 px wide, 72 dpi.

• Headline: 50 character maximum

• Text: 50 word maximum

• Link: Supply URL for link

PulseAd units Size File Size

Medium Rectangle 300x250 70k

*No animation allowed.

Accepted media: GIF or JPEG

Text Ads

• Logo: 90x70, 72 dpi.

• Headline: 50 character maximum

• Text: 150 character maximum

• Link: Supply URL for link

TrendingAd units Size File Size

Enews Leaderboard* 468x85 70k

Leaderboard 728x90 70k

Half Page 300x600 70k

Mobile Rectangle 300x250 70k

Mobile Banner 320x50 70k

*No animation allowed.

Accepted media: GIF or JPEG. Please provide all sizes

Text Ads

• Logo: 90x70, 72 dpi.

• Headline: 50 character maximum

• Text: 200 character maximum

• Link: Supply URL for link

ENEWSLETTER | AD SPECIFICATIONS

Digital Ad Material Submissions

Email ad materials to:

[email protected]

Larger files can be

uploaded

at: mspaduploader.com

Username: mspads

Password: sonic

For ad material

production questions,

contact

Tim Dallum

Production Manager

[email protected]

612-336-9245

Page 26: POWER OF THREEtcbmag.com/TCBSite/media/pdfs/2017-Media-Kit.pdf · POWER OF THREE PRINT EVENTS DIGITAL Twin Cities Business business publication with more C-level readers than any

CONTENT MARKETING PUBLISHING SOLUTIONS

Content Marketing Digital Package Includes:• Tcbmag.com

Content posted on tcbmag.com homepage and throughout the site. Content will

also be targeted and promoted on related TCB articles and industry landing

pages. Estimated 30,000 monthly impressions. For maximum interactions, we

strongly encourage that your website content change a least once per week.

• Company Article Page

TCB will create a custom article page on tcbmag.com to house your content,

and include links to your website, social channels and email address.

• Briefcase

Content will be promoted in text ads in Briefcase enewsletter for one week per

month to 15,000 subscribers.

• MarketVoice

Content promoted monthly in MarketVoice newsletter to 9,000 subscribers.

• Social Media

Each of your content posting will be tweeted to our 23,000 Twitter followers.

Package Investment:1 month $ 4,200

4 months $16,800

6 months $25,200

12 months $50,400

Content marketing is a proven strategy that builds trust in your brand

and accelerates the conversion of leads to sales by publishing content

that your prospective customers find valuable.

TCB content marketing solutions allows you to extend your reach to

a larger, targeted B2B audience via our branded magazine, website,

enewsletters, and social media channels.

Page 27: POWER OF THREEtcbmag.com/TCBSite/media/pdfs/2017-Media-Kit.pdf · POWER OF THREE PRINT EVENTS DIGITAL Twin Cities Business business publication with more C-level readers than any

WEBINARS

Program Overview

Host a high-quality webinar targeting local business decision-makers

with Twin Cities Business and tcbmag.com. Twin Cities Business will

provide you with the unmatched credibility of our editorial brand and

rich resources of expert technologists to help you develop a high-quality

lead generating sales tool.

Twin Cities Business will help recruit webinar participation by promoting

it in everything we publish. With ads in Twin Cities Business, tcbmag.com

and our enewsletters, promotion of your webinar with reach the most

influential purchasers and decision-makers available in this market. Your

message will be virtually integrated into everything we publish.

InvestmentTurnkey webcast including audience development and technology

$10,000

We Provide

Webinar Audience Development

• Dedicated eblast to promote the webinar

• Banner ads in up to three Briefcase enewsletters, when space is available

• Display advertising in Twin Cities Business magazine

• Banner ads on tcbmag.com

• Your company name and logo on all the above webinar promotion, as well

as in webinar registrations, confirmations, reminders and post-event

follow up.

WebEx Technology

• Speakers, moderators, editors on request (some fee based)

• Event scheduling and enrollment

• Event communications, including reminders and post-event follow up

• Consultation, training and guided practice runs

• Registration updates and participation follow-up reports

• Technology troubleshooting day of event

• Archived webinar housed on tcbmag.com

You Provide

• Your webinar content from an educational perspective (PowerPoint)

• Your experts to present/answer participation questions

• Webinar audience development within your own assets: website,

enewsletters, sales and marketing outreach, direct marketing, etc.


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