POWER OF THREE
EVENTS DIGITAL
Twin Cities Business
business publication with more C-level readers
than any other business publication in the state.
influential leaders, explore the behind
their success, strategies and solutions. We also
provide the context and perspectives around the
most pressing issues, trends and outlooks, which
Minnesota leaders have come to depend on.
Tcbmag.com, Briefcase
and our other digital
newsletters deliver an
unbeatable reach into
community. Our digital
audience find award-
winning coverage of top
local business news,
movers and shakers
and the hottest business
trends.
Twin Cities Business hosts
a series of high-profile
events throughout the year
where business and
community leaders come
together network, share
ideas, hear from experts,
and celebrate companies
and leaders who positively
impact the business
community.
PRINT AUDIENCE PROFILEprint audience is intelligent, educated, connected, and affluent business leaders.
30,000+loyal monthly subscribers
76,000 monthly readership
With an average pass-along readership of 1.5
PREMIUM AUDIENCE
61% are decision-makers in
companies of <100 employees
DECISION-MAKERS
95% influence and makecompany purchasing decisions
PURCHASING POWER
PROFESSIONAL DEMOGRAPHICS
SMALL BUSINESS MIDDLE MARKET ENTERPRISE
80% are top managementOwners, Operators, Presidents, C-suites and VPs
89% of all Minnesota private companies
with 50 or more employees.
100% of Minnesota
public companies.
PERSONAL DEMOGRAPHICS
AVERAGE AGE GENDER EDUCATION INVESTMENTS NET WORTH HH INCOME
5469% Male
31% Female
97% attended
college
$938,000 avg. investment
portfolio$2 Million $232,000
2017 Editorial Calendar
JANUARY Small Business Success Stories
TRENDING SECTIONS:
Commercial Real EstateEducation
AD SECTIONS:
Casino Resort ProfileFive Star Wealth ManagersPrivate School Perspectives
SUPPLEMENT:
Milestones
EVENT:
Small Business Success Stories Awards
MARCH
TRENDING SECTIONS:
Health CareMeeting & Events Resource GuideTalent Acquisition & DevelopmentTechnology
AD SECTION:
Manufacturing Perspectives
SUPPLEMENT:
ACG BOLD Awards
EVENT:
Middle Market Forum
MAY
TRENDING SECTIONS:
BankingEducationMiddle Market Forum InsightsTechnology
AD SECTION:
Small Business Resource Guide
EVENT:
Commercial Real Estate Forum
FEBRUARYWonder Women
TRENDING SECTIONS:
Banking
AD SECTION:
Giving Perspectives
EVENTS:
CMO Forum Wonder Women Awards
APRILWomen in Corporate Leadership
TRENDING SECTIONS:
CMO Forum InsightsCommercial Real Estate
AD SECTION:
Women Leading the Way Profiles
SUPPLEMENT:
Minnesota Census of Women in Corporate Leadership
EVENT:
Women in Leadership Forum
JUNE
TRENDING SECTIONS:
Companies to WatchLawMeeting & Events
AD SECTIONS:
Convention & Visitor Bureaus ProfilesHR Perspectives
EVENT:
CFO Forum
DEADLINES:Space: 11/18/16Materials: 11/23/16
DEADLINES:Space: 1/20/17Materials: 1/25/17
DEADLINES:Space: 3/21/17Materials: 3/24/17
DEADLINES:Space: 12/20/16Materials: 12/23/16
DEADLINES:Space: 2/17/17Materials: 2/23/17
DEADLINES:Space: 4/20/17Materials: 4/25/17
JULYMinnesota Business Hall of Fame
TRENDING SECTIONS:
BankingCommercial Real Estate Forum InsightsHR/Workforce
AD SECTION:
Technology Perspectives
SUPPLEMENT:
ACG Capital Connection
EVENTS:
CIO ForumMinnesota Business Hall of Fame Awards
DEADLINES:Space: 5/19/17Materials: 5/24/17
2017 Editorial Calendar
AUGUSTEntrepreneur of the Year
TRENDING SECTIONS:
CFO Forum InsightsEducationMeeting & Events Venue Guide
AD SECTIONS:
Minnesota Super Lawyers
DEADLINES:Space: 6/21/17Materials: 6/26/17
SEPTEMBERMarvelous Mentors
TRENDING SECTIONS:
CIO Forum InsightsHealth CareIP Law
AD SECTION:
Education Perspectives
SUPPLEMENT:
Best of Business
EVENTS:
Manufacturing ForumMarvelous Mentors Awards
DEADLINES:Space: 7/19/17Materials: 7/25/17
OCTOBERC-Suite StrategiesOutstanding Directors
TRENDING SECTIONS:
Commercial Real Estate: NAIOP Awards of ExcellenceTechnology
AD SECTION:
Commercial Real Estate Perspectives
EVENTS:
C-Suite Strategies ForumOutstanding Directors Awards
DEADLINES:Space: 8/21/17Materials: 8/24/17
NOVEMBERMinnesota Family Business
TRENDING SECTIONS:
BankingManufacturing Forum InsightsMarketing & PRPrivate Dining Guide
AD SECTION:
Super Real Estate Agents & Mortgage Professionals
SUPPLEMENT:
Giving Guide
EVENTS:
Minnesota Family Business AwardsVeterans Forum
DEADLINES:Space: 9/20/17Materials: 9/25/17
DECEMBER100 People to KnowPerson of the Year
TRENDING SECTIONS:
C-Suite Strategies Forum InsightsHealth CareLaw: Lawsuits of the YearMeeting & Events Outlook
AD SECTION:
What Business Thinks: Annual Industry Perspectives
SUPPLEMENT:
Minnesota Cup
EVENT:
Person of the Year
DEADLINES:Space: 10/20/17Materials: 10/25/17
SMALL BUSINESS SUCCESS STORIESJANUARY
Twin Cities Business profiles the accomplishments
Nominations are sought in June and winners are featured in the January issue and celebrated at an awards dinner.
2017 TCB Awards Programs
WONDER WOMEN AWARDSFEBRUARY
accomplished professional well-regarded by their
also active in their families' lives, and they help other within their communities in ways few other business leaders do today simply put, they are Wonder Women. Each February five of
profiled in our February issue and celebrated at an awards event.
MINNESOTA BUSINESS HALL OF FAMEJULY
Annually, Twin Cities Business inducts five Minnesota business leaders who have made lifetime contributions to Minnesota business into the Hall of Fame. Their stories are the centerpiece of our July issues and celebrated at a high-profile awards event.
OUTSTANDING DIRECTORS AWARDSOCTOBER
This program honors Minnesotans whose work as outside corporate directors has made outstanding contributions to the companies they serve. Nominations are sought in April, winners are featured in the October issue, and celebrated at an awards dinner.
MARVELOUS MENTORS AWARDSSEPTEMBER
Successful leaders often talk about the importance of having great mentors, but rarely do we hear who these mentors are. Twin Cities Business profiles and honors five individuals who have helped others to become great leaders in the September issue and at an awards event.
MINNESOTA FAMILY BUSINESS AWARDSNOVEMBER
This program is a celebration of outstanding family-owned businesses and the value they add
Honorees are featured in the November issue and celebrated at an awards dinner.
PERSON OF THE YEARDECEMBER
In the December issue, Twin Cities Business
Year along with our list of 100 People to Know in the coming year. A cocktail party is held in early December to celebrate the Person of the Year and provides readers the opportunity to meeting
CMO FORUMFEBRUARY
This panel discussion features CMOs from local companies providing insights about challenges their companies have been facing and what lies ahead.
2017 TCB Forums
MIDDLE MARKET FORUMMARCH
Senior level leaders and business owners gather for a panel discussions featuring leaders from local middle-market companies providing insights, solutions, and advice on key issues facing middle-market companies.
COMMERCIAL REAL ESTATE FORUMMAY
In May, Twin Cities Business will bring together a panel discussion featuring experts in the commercial real estate industry, providing insights about challenges and solutions that they have been experience and what lies ahead for the industry.
CFO FORUMJUNE
Financial leaders and business owners gather for
companies providing insights and solutions to their more pressing challenges.
CIO FORUMJULY
Information technology officers and business owners gather for a panel discussion featuring CIOs from local companies providing insights, solutions, and advice on the their most pressing technology challenges. The afternoon event closes with cocktail reception where attendee have the opportunity to meeting and network with fellow attendees and panelists.
MANUFACTURING FORUMSEPTEMBER
This program brings together executives from some of Minnesota most successful manufacturing companies to share insights on their top challenges and best solutions. The afternoon closes with a networking reception.
WOMEN IN LEADERSHIP FORUMAPRIL
This event brings together leading business women and men for an invigorating and collaborative discussion about the powerful benefits of women in corporate leadership roles, the challenges still facing many who want to
eliminate such challenges.
C-SUITE STRATEGIES FORUMOCTOBER
A panel discussion of c-suite leaders from our print section in the October issue of Twin Cities Business, featuring some of the most influential
-suite. These leaders will discuss what they consider to their most pressing and challenging issues.
VETERANS FORUMNOVEMBER
This event will feature a panel discussion where representatives from the companies featured in the magazine article, as well as other experts, will
improvement and where we can go from here.
PRINT ADVERTISING RATES
Print RatesAd Size 1x Rate 4x Rate 6x Rate 12x Rate
Full Page $7,940 $7,630 $7,070 $6,510
3/4 Page $6,770 $6,490 $6,030 $5,450
1/2 Page $5,120 $4,920 $4,560 $4,210
3/8 Page $4,530 $4,350 $4,030 $3,720
1/4 Page Vert. $4,490 $4,320 $4,000 $3,680
1/4 Page Square $4,080 $3,910 $3,630 $3,270
1/8 Page Vert. $2,530 $2,440 $2,250 $2,170
1/8 Page Horiz. $1,360 $1,310 $1,190 $1,080
For black and white ads, subtract $600 from 4-color rate
for all sizes except 1/8 horizontal.
Premium Positions:
Back Cover: Add 20% to earned page rate.
Inside Front: Add 15% to earned page rate.
Inside Back: Add 10% to earned page rate.
Other Premium Positions: Add 10% to earned page rate.
Ad Dimensions & ConfigurationsAd Size Wide x High
Spread (Non-Bleed) 19 x 10 ¾
Full Page (Non-Bleed) 9 x 10 ¾
3/4 Page 7 x 10 ¾
1/2 Horizontal 9 x 4 7/8
1/2 Vertical 4 9/16 x 10 ¾
3/8 Vertical 4 9/16 x 7 7/8
1/4 Vertical 2 1/8 x 10 ¾
1/4 Square 4 9/16 x 5 ¼
1/8 Horizontal 4 9/16 x 2 5/8
1/8 Vertical 2 1/8 x 5 ¼
Bleed Specifications:
Live matter should be kept: 5/16 from trim of magazine 9 15/16 x 11 15/16 .
2017 DeadlinesIssue Ad Space Ad Materials
January 11/18/16 11/23/16
February 12/20/16 12/23/16
March 1/20/17 1/25/17
April 2/17/17 2/23/17
May 3/21/17 3/24/17
June 4/20/17 4/25/17
July 5/19/17 5/24/17
August 6/21/17 6/26/17
September 7/19/17 7/25/17
October 8/21/17 8/24/17
November 9/20/17 9/25/17
December 10/20/17 10/25/17
Print Ad Material Submissions
Email ad materials to: [email protected]
Larger files can be uploaded at:
mspaduploader.com
Username: mspads
Password: sonic
Questions? Contact:
Tim Dallum
Production Manager
612-336-9245
TWIN CITIES BUSINESS DIGITAL
For advertisers, Twin Cities Business digital provides the
most commanding presence available for marketing to
Minnesota business decision-makers during their business
day.
THE NEW TWIN CITIES BUSINESS DIGITAL
EXPERIENCE HIGHLIGHTS:
• Freshly redesigned responsive enewsletters and website.
• Larger, high-impact ad units with increased branding
power for advertisers.
• 6 enewsletters offering advertisers several targeted
ways to reach Minnesota professionals and executives.
Covering topics that range from healthcare, business
news, the entrepreneurial journey and meetings and
events. Each boasting above national average
engagement levels.
• Seamlessly integrated advertiser content opportunities
including sponsored articles, native content, webinars,
microsites and more.
• Dedicated social media audiences across platforms.
• Strong reach extension platforms to follow tcbmag.com
professionals and targeted campaigns based on your
objectives.
TCBMAG.COM
of entrepreneurs, business owners, executives and decision-
makers. Tcbmag.com is a top source for local business news
industry trends.
AUDIENCE PROFILE
63,000 unique
monthly visitors
130,000 average
monthly pageviews
2:14 average session duration
68% male 31% female
92% have attended college
82% $100,000+household income
TCBMAG.COM
of entrepreneurs, business owners, executives and
decision-makers. Tcbmag.com is a top source for local
shakers and industry trends.
Premium Run of Site Bundle
Impressions 1-3 months 4-7 months 8-12 months
20,000/month $1,300 $1,200 $1,100
30,000/month $1,950 $1,800 $1,650
40,000/month $2,600 $2,400 $2,200
50,000/month $3,250 $3,000 $2,750
Exclusively high impact sizes: 970x250, 300x600
Tablet: 728x90
Mobile: 300x250, 320x50
Billboard
970x250
Half Page
300x600
Medium
Rectangle
300x250
Mobile
Banner
320x50
TCBMAG.COM
of entrepreneurs, business owners, executives and
decision-makers. Tcbmag.com is a top source for local
shakers and industry trends.
Standard Run of Site Bundle
Impressions 1-3 months 4-7 months 8-12 months
20,000/month $1,000 $900 $800
30,000/month $1,500 $1,350 $1,200
40,000/month $2,000 $1,800 $1,600
50,000/month $2,500 $2,250 $2,000
Sizes: 728x90, 300x600, 300x250
Mobile: 300x250, 320x50
Leaderboard
728x90
Half Page
300x600Medium
Rectangle
300x250
Mobile
Banner
320x50
Medium
Rectangle
300x250
TCBMAG.COM
of entrepreneurs, business owners, executives and
decision-makers. Tcbmag.com is a top source for local
shakers and industry trends.
Interstitial Ad
Interstitials are ads that are displayed in front of the expected content
page. They occur once per day, per user, and can prompt a call to
action, branding or any other messaging.
Interstitial Ad Size: 550x480 Mobile: 300x250
Served to 1x per unique user per day. Estimated impressions 13,000
Rate:$1,300 weekly
Interstitial
550x480
Mobile
Interstitial
300x250
Your Interstitial
Ad Here
Your
Interstitial
Ad Here
NEWS SPONSORSHIPSponsorship of News allows your brand to align with one of
our most popular content areas. Headlines featured in News
are housed on the homepage of tcbmag.com and pushed out
to our 15,000 Briefcase enewsletter subscribers every
Tuesday and Thursday.
Monthly Sponsorship Includes:• Logo and link on Briefcase enewsletter deployed 2x per week.
• A banner ad on all Recent News article pages*
• Average of 170,000 monthly impressions
*Rotates between these sizes: 970x250, 300x600, Mobile: 300x250x 320x50
Rates:1 month $2,950/month
2-4 months $2,850/month
5-8 months $2,750/month
9-12 months $2,650/month
Billboard
970x250
Half Page
300x600
Medium
Rectangle
300x250
Mobile
Banner
320x50
DIGITAL EDITION SPONSORSHIPEach month Twin Cities Business publishes the complete
magazine online in a digital edition. The digital edition is
promoted throughout tcbmag.com and via an eblast
announcing its availability to 9,000 subscribers.
Monthly Sponsorship Includes:• 728x90 banner ad on digital edition eblast
• 728x90 banner ad located above each page of the digital edition
• Logo throughout tcbmag.com where Current Issue is promoted
• Web link from your ad/logo to URL of your choice
• Average of 120,000 monthly impressions
Rates:1 month $2,200/month
2-4 months $2,000/month
5-8 months $1,800/month
9-12 months $1,600/month
Leaderboard
728x90
Company
Logo
TCBMAG.COM | AD SPECIFICATIONS
Run of Site Banner AdsPremium Sizes
Ad units Size File Size
Billboard 970x250 70k
Half Page 300x600 70k
Leaderboard 728x90 70k
Medium Rectangle 300x250 70k
Mobile Banner 320x50 70k*Please provide all sizes
Standard Sizes
Ad units Size File Size
Leaderboard 728x90 70k
Half Page 300x600 70k
Medium Rectangle 300x250 70k
Mobile Banner 320x50 70k*Please provide all sizes
• Accepted media includes: GIF, JPEG, HTML5
• A one pixel border is required around ads with no background color
• Third Party ads and verification accepted
• All animated advertising: 15 seconds, 3X loop maximum
• URL/website address that you would like your ad to link to
Interstitial• Ad Size: 550x480, Mobile 300x250
• Link: Supply URL for link
• Accepted media includes: GIF, JPEG, HTML5
• A one pixel border is required around ads with no background color
• Third Party ads and verification accepted
Digital Ad Material Submissions
Email ad materials to: [email protected]
Larger files can be uploaded at:
mspaduploader.com
Username: mspads
Password: sonic
For ad material production questions, contact
Tim Dallum, Production Manager
[email protected] | 612-336-9245
News Sponsorship• Logo: 136x38, 72dpi
• Link: Supply URL for link
• Ads: 970x250, 300x600
Mobile/Tablet: 728x90, 300x250, 320x50 in 70k file size
*Please provide all sizes
Digital Edition Sponsorship• Logo: 136x38, 72dpi (.png file with no background color)
• Link: Supply URL for link
• Ads: 728x90 in 70k file size
ENEWSLETTER MARKETING
Twin Cities Business enewsletters offer advertisers several
targeted ways to reach Minnesota professionals and executives.
Choose from our award-winning news coverage delivered
twice a week in Briefcase to providing leading solutions to
businesses monthly in MarketVoice.
83%discuss, forward or
recommend online content
AUDIENCE PROFILE
120,000 average emails
delivered monthly
64%also subscribe to Twin Cities Business magazine
58% male 42% female
80% have attended college
51% are between
the ages of 35-54
BRIEFCASE ENEWSLETTEROver 15,000 subscribers trust Briefcase to keep them
up-to-date on the latest in Minnesota business news,
to hear about local companies and executives and our slant
on hot topics. Bi-weekly enewsletter delivered each Tuesday
and Thursday.
Rates:Includes two ad positions per week
Ad Size 1-26 weeks 27+ weeks
728x90 $1,300/week $1,100/week
300x250 $1,300/week $1,100/week
Expanded Text Ad $1,200/week $1,000/week
Text Ad $1,200/week $1,000/week
ADRENALINE ENEWSLETTERThis monthly enewsletter focuses on the challenges,
successes, news and trends in Minnesota entrepreneurial
companies. Adrenaline gives perspective to the
entrepreneurial journey form the exhilaration and fear of
launching, to the agony of setbacks, the thrill of victories, and
the nonstop need to keep the business going, and growing, no
matter what comes its way. This enewsletter is sent the third
Monday of each month to 14,000 subscribers.
One advertisers per issue. Sponsorship includes on 300x250
banner ad and a sponsored content text ad.
Full Year Sponsorship:$14,400 ($1,200 per month)
Medium
Rectangle
300x250
Sponsored
Content
Text Ad
HEADWAY ENEWSLETTERThis monthly enewsletter focuses small businesses in
Minnesota and is for both small business owners and those
that advise small businesses. This enewsletter is sent the last
Monday of each month to 12,000 subscribers.
One advertisers per issue. Sponsorship includes on 300x250
banner ad and a sponsored content text ad.
Full Year Sponsorship:$14,400 ($1,200 per month)
Medium
Rectangle
300x250
Sponsored
Content
Text Ad
KEYNOTE ENEWSLETTERThis monthly enewsletter focuses on the meeting and events
industry and is sent to corporate, association, and independent
meeting and event planners. This enewsletter is sent the second
Monday of each month to nearly 2,000 subscribers.
Ad sizes available: 468x85, 300x250, Text Ad
Rates:$500 per issue
Leaderboard
468x85
Sponsored
Content
Text Ad
Medium
Rectangle
300x250
MARKETVOICE ENEWSLETTERThis monthly enewsletter allows marketers to demonstrate
their expertise and thought-leadership by speaking directly
to our readers. It is an effective and easy way to offer advice,
tips, and trends on the topic of your choosing. This email is
sent the second Monday of each month to 8,000 subscribers.
Sponsored content ad includes: 300x250 image, company
logo, headline, 50 words of text, and URL link.
Rates:1 Month $600/month
2-4 Months $575/month
5-8 Months $550/month
9-12 Months $500/month
Sponsored
Content
Text Ad
PULSE ENEWSLETTERThis weekly enewsletter covers the news, trends, challenges
and success stories from the health care industry throughout
Minnesota. Stories provide readers with timely news, insights
and perspectives, combined with colorful profiles of successful
leaders, poignant commentary and helpful tips. This email is sent
the each Wednesday to 5,000 subscribers.
Premium Sponsor:300x250 banner ad & text ad
Rates:
26 weeks: $26,000 net
52 weeks $52,000 net
Rectangle Banner Advertiser:300x250 #2 banner ad
Rates:
26 weeks: $10,400 net
52 weeks $20,800 net
Sponsored
Content
Text Ad
Medium
Rectangle
300x250
TRENDING ENEWSLETTEREach month, Twin Cities Business publishes industry trends around several
topics including commercial real estate, banking, technology, HR, and more.
Now, this content will be delivered digitally straight to inboxes of targeted TCB
subscribers, who are impacted by the subject matter. This exclusive
sponsorship positions your organization alongside quality editorial content from
a trusted brand.
Sponsorship Includes:• Exclusivity only one sponsor per trending email.
• 468x85 leaderboard banner and sponsored content text ad on Trending
email for two deployments*
• 728x90 and 300x600 banner display ad takeover on the Trending section
article page on tcbmag.com
* Email will be sent 2 times. First to the targeted list, and then a second time to
those who have not yet engaged with the email.
Investment$1,500 per month per topic.
Sponsored
Content
Text Ad
Enewsletter
Leaderboard
468x85
Month Topics
May Banking, Education, Technology
June Law
July Banking, HR/Workforce
Aug. Education
Sept. Law, Health Care
Oct. Technology
Nov. Banking, Marketing/PR
Dec. Health Care, LawHalf Page
300x600
Leaderboard
728x90
BriefcaseAd units Size File Size
Leaderboard 728x90 70k
Medium Rectangle 300x250 70k
*No animation allowed.
Accepted media: GIF or JPEG
Text Ads
• Logo: 90 px. wide, 72 dpi.
• Headline: 50 character maximum
• Text: 150 character maximum
• Link: Supply URL for link
Expanded Text Ads
• Logo/Photo: 300x150, 72 dpi.
• Headline: 50 character maximum
• Text: 200 character maximum
• Link: Supply URL for link
AdrenalineAd units Size File Size
Medium Rectangle 300x250 70k
*No animation allowed.
Accepted media: GIF or JPEG
Text Ads
• Logo: 90x70, 72 dpi.
• Headline: 50 character maximum
• Text: 150 character maximum
• Link: Supply URL for link
HeadwayAd units Size File Size
Medium Rectangle 300x250 70k
*No animation allowed.
Accepted media: GIF or JPEG
Text Ads
• Logo: 90x70, 72 dpi.
• Headline: 50 character maximum
• Text: 150 character maximum
• Link: Supply URL for link
KeynoteAd units Size File Size
Leaderboard 468x85 70k
Medium Rectangle 300x250 70k
*No animation allowed.
Accepted media: GIF or JPEG
Text Ads
• Logo: 90x70, 72 dpi.
• Headline: 50 character maximum
• Text: 200 character maximum
• Link: Supply URL for link
MarketVoiceText Ads
• Photo: 300x250, 72 dpi.
• Logo: 120 px wide, 72 dpi.
• Headline: 50 character maximum
• Text: 50 word maximum
• Link: Supply URL for link
PulseAd units Size File Size
Medium Rectangle 300x250 70k
*No animation allowed.
Accepted media: GIF or JPEG
Text Ads
• Logo: 90x70, 72 dpi.
• Headline: 50 character maximum
• Text: 150 character maximum
• Link: Supply URL for link
TrendingAd units Size File Size
Enews Leaderboard* 468x85 70k
Leaderboard 728x90 70k
Half Page 300x600 70k
Mobile Rectangle 300x250 70k
Mobile Banner 320x50 70k
*No animation allowed.
Accepted media: GIF or JPEG. Please provide all sizes
Text Ads
• Logo: 90x70, 72 dpi.
• Headline: 50 character maximum
• Text: 200 character maximum
• Link: Supply URL for link
ENEWSLETTER | AD SPECIFICATIONS
Digital Ad Material Submissions
Email ad materials to:
Larger files can be
uploaded
at: mspaduploader.com
Username: mspads
Password: sonic
For ad material
production questions,
contact
Tim Dallum
Production Manager
612-336-9245
CONTENT MARKETING PUBLISHING SOLUTIONS
Content Marketing Digital Package Includes:• Tcbmag.com
Content posted on tcbmag.com homepage and throughout the site. Content will
also be targeted and promoted on related TCB articles and industry landing
pages. Estimated 30,000 monthly impressions. For maximum interactions, we
strongly encourage that your website content change a least once per week.
• Company Article Page
TCB will create a custom article page on tcbmag.com to house your content,
and include links to your website, social channels and email address.
• Briefcase
Content will be promoted in text ads in Briefcase enewsletter for one week per
month to 15,000 subscribers.
• MarketVoice
Content promoted monthly in MarketVoice newsletter to 9,000 subscribers.
• Social Media
Each of your content posting will be tweeted to our 23,000 Twitter followers.
Package Investment:1 month $ 4,200
4 months $16,800
6 months $25,200
12 months $50,400
Content marketing is a proven strategy that builds trust in your brand
and accelerates the conversion of leads to sales by publishing content
that your prospective customers find valuable.
TCB content marketing solutions allows you to extend your reach to
a larger, targeted B2B audience via our branded magazine, website,
enewsletters, and social media channels.
WEBINARS
Program Overview
Host a high-quality webinar targeting local business decision-makers
with Twin Cities Business and tcbmag.com. Twin Cities Business will
provide you with the unmatched credibility of our editorial brand and
rich resources of expert technologists to help you develop a high-quality
lead generating sales tool.
Twin Cities Business will help recruit webinar participation by promoting
it in everything we publish. With ads in Twin Cities Business, tcbmag.com
and our enewsletters, promotion of your webinar with reach the most
influential purchasers and decision-makers available in this market. Your
message will be virtually integrated into everything we publish.
InvestmentTurnkey webcast including audience development and technology
$10,000
We Provide
Webinar Audience Development
• Dedicated eblast to promote the webinar
• Banner ads in up to three Briefcase enewsletters, when space is available
• Display advertising in Twin Cities Business magazine
• Banner ads on tcbmag.com
• Your company name and logo on all the above webinar promotion, as well
as in webinar registrations, confirmations, reminders and post-event
follow up.
WebEx Technology
• Speakers, moderators, editors on request (some fee based)
• Event scheduling and enrollment
• Event communications, including reminders and post-event follow up
• Consultation, training and guided practice runs
• Registration updates and participation follow-up reports
• Technology troubleshooting day of event
• Archived webinar housed on tcbmag.com
You Provide
• Your webinar content from an educational perspective (PowerPoint)
• Your experts to present/answer participation questions
• Webinar audience development within your own assets: website,
enewsletters, sales and marketing outreach, direct marketing, etc.