THIS IS THE

POWER RÉSUMÉ OF CHARLES DE SAINT REMY

Contact information: +33 6 82 67 32 19 cdesaintremy@gmail.com

November 2015

2 |

TABLE OF CONTENTS

+ Timeline

+ The Digitas Years

+ The Prosodie Years

+ Chief Storytelling Officer

+ Capgemini Expert

+ My studies

+ Early years in New York City

+ Riding the Tour de France

+ Our brains on stories

+ Why is storytelling such a scarce resource

+ In France , Descartes still rules

+ Avoiding death by powertpoint

+ References

+ My storytelling resources

My work experience Pages 5

My life experience Page 15

Why you need storytelling Page 19

Appendix Page 24

01 02 03 04 INTRO

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MY NAME IS

CHARLES DE SAINT REMY

I’m a business

storyteller with

experience in

communication,

software and IT

consulting.

I’m really good at

understanding technology &

business, crafting stories and

impacting sales through

presentations.

I am 44 years old. I have 3

kids. I practice long distance

triathlon.

To follow me:

4 |

You need great stories to get attention. It’s a story war. A great story is retold.

Storytelling drives business. I want to participate in your business development.

Storycrafting starts from scratch. It builds slowly, to finally end up bigger than expected.

In the era of PowerPoint and status updates, many of us have forgotten how to tell a good story.

Stories can be used to design customer experience and to improve services.

2 3 4 5 1

5 REASONS I WANT TO TELL YOUR STORIES

My work experience 01

6 |

I’M A « DIGITAL BUSINESS » NATIVE

1996 1998 2006 today

Omnichannel Customer

Service

Digital Project Management

CRM software

Sales

New Business development with Salesforce.com

A Publicis digital agency Front Office

service provider

Software editor

7 |

As a project director, my job was to lead, motivate and foster coordination across the multidisciplinary teams.

2 3 My 3 favorite projects

THE DIGITAS YEARS

socgen.com

« Socgen » had to revamp its corportae website, and launch a communication campaign on its new positionning « Red, Black and rising ». That’s what we dit.

airbus.com

We transformed the Airbus annual report into an interactive aeronautical portal for professionals, plane spotters, job seekers and journalists. We also created an online magazine, and a dedicated live website for Le Bourget.

citroenracing.com

Citroen had just launched a team in the FIA World Rallye Championship with a rookie called Sebastien Loeb. He is now the greatest driver of all times. The timeframe was almost impossible to meet.. It’s the last time I worked on new year’s eve.

4

1999 to 2002 2004 2004 to 2005

8 |

During the past 10 years, I developed new businesses by evangelizing new customer experiences.

2 3 Launching new services

THE PROSODIE YEARS

Digital business developer

I drived the digitalization of our solutions by launching partnerships with software editors (iAdvize, Eptica, DiMello). When Prosodie acquired Backelite, a mobile agency, I became the Backelite evangelist of Prosodie.

Ecommerce consutant

I worked on the development of our Ecommerce offering. Our business model was to outsource the ecommerce operations of brands like Yves Rocher and Petit bateau.

New business line Creation & development

I now work in the international department of Prosodie. My mission is to develop our strategic partnership with Salesforce.com to generate business in Europe.

2006 to 2010 2011 to 2012 Since 2013

9 |

THE PROSODIE YEARS

Making a mobile application

conversational.

With a simple touch the

customer can call his

personal advisor without

knowing his phone number.

He can also send him a

message without knowing his

email. Or program an

appointment through a

connected agenda.

This application was

designed by Backelite and

powered by Prosodie’s

multichannel solution.

The mobile application « Mon Conseiller »

One of my achievements

This is a typical

solution I sold

as a digital

business

developer for

Prosodie &

Backelite.

10 |

THE PROSODIE YEARS What does my service line

bring to a Salesforce

customer?

Salesforce users can manage

all types of digital

interactions with their

customers: email, social,

chats.

There is one channel that is

not in Salesforce. The most

valuable channel. The voice

channel.

Odigo, Prosodie’s Cloud

Contact Center, is the voice

channel of Salesforce.

A new line of service (1/2)

Accelerating

international

business

development

with

Salesforce.

11 |

THE PROSODIE YEARS Our challenge

We started from scratch. We

met Salesforce executives in

Paris and San Francisco to

launch our partnership.

Competitors like Cisco, Avaya

and Genesys were already

working with Salesforce.

My responsibilities were to

develop new business, drive

the product team, produce

the marketing stories and

evangelize internally and

externally.

Achievements

Odigo is a certified partner,

available in the App

Exchange

Following the Dreamforce

2015 event, a technological

joint innovation has been

launched in San Francisco.

A dedicated product team is

now based in France and

India to deliver our roadmap.

Our customers include:

A new line of service (2/2)

Generating

6 millions €

per year by

the end of

2015.

My team at Dreamforce 2015

12 |

THE PROSODIE YEARS I am in charge of our

content strategy since

2015.

I managed our global pitch

revamping and our field

communication materials

rebranding. I also run a

coaching program for our

sales workforce to improve

their pitching skills through

storytelling.

Chief Storytelling Officer

13 |

THE PROSODIE YEARS

Capgemini Expert

I am part of the

Capgemini

Expert

Connect

program. I

share my

business

technology

insights with the

community.

14 |

My lastest talk was at the Gaité Lyrique last may. To watch it click here.

My life experience 02

16 |

MY EDUCATION

I was a student in New

York, Paris and London

I spent my childhood at the

french lycée of New York. I

then joined Saint Jean de

passy in Paris, and got my

Baccalauréat C at the french

lycée of London.

A european business

school

I joined the CESEM, a

european business school

which offered a binational

program sponsored by

Erasmus.

I got a BA in Euopean

Management form Middelsex

University in London..

17 |

EARLY YEARS IN NEW YORK

I always felt like an exiled New Yorker.

I spent my childhood in the Big Apple. I Love New York. I

guess my passion for storytelling comes from there.

I was raised watching Sesame Street, the Muppet Show, and

the Super Friends. I even started watching TV series like

Three’s Company, Gimme a Break, Happy Days and Hill Street

Blues.

I am a big ban of Seinfeld, Woody Allen and John Cassavettes.

This is me. At the time, my dream job

was to be a cartoonist

18 |

TOUR DE FRANCE

That’s me riding the amateur’s etape du tour de

France last july. I spent 10h11 on my bike to get my

« finisher » medal.

Why you need storytelling

03

20 |

OUR BRAINS ON STORY

A story can put your whole brain to work

If we listen to a powerpoint presentation with bullet

points, it hits our language processing parts in the brain,

where we decode words into meaning.

When we are being told a story, things change

dramatically. Not only are the language processing

parts in our brain activated, but any other area in our

brain that we would use when experiencing the events

of the story are too.

21 |

WHY IS STORYTELLING SUCH A SCARCE RESOURCE?

Most people in business, including the most

successful ones are too busy living their

stories to focus on telling them.

They have in their minds competitive strategies, product

launches, financial analyses and marketing plans.

They see every single tree but don't have a forest view.

They think that for the audience to understand anything

they have to be told everything.

22 |

IN FRANCE DESCARTES STILL RULES

Especially in BtoB

Most engineers think storytelling is soft thinking.

They prefer deductive thinking. They are looking

for a universal truth.

A service is intangible. A story makes it real.

23 |

AVOIDING DEATH BY POWERPOINT

Appendix 04

25 |

Do not hesitate to contact my references.

People I have worked with

REFERENCES

Alex des Isnards Writer @ Editions Allary

« I discovered Charles during our frequent brainstorming sessions at Digitas. Charles has humour and insights, and knows how to structure them to impact the business. I have recently asked him to work with me on the adaptation of one of my books for a TV show. »

Contact:

Nicolas Aidoud Prosodie & Backelite CEO

« Charles has demonstrated leadership skills when launching our partnership with Salesforce. Defining a product roadmap, marketing our story, evangelizing the market and executing a gototomarket were key skills that Charles has demonstrated during his mission. Results have proven the value of his personal investment. »

Contact:

Alex Millet Founder of Maartin A content design agency

« We have had the chance to work with Charles when he chose our agency to revamp Prosodie’s presentation. The collaboration was fruit full. We quickly found a narrative that was reflecting Prosodie’s transformation. We felt like Charles was part of our team. Entertaining and fun! »

Contact:

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Books, videos, websites, a podcast and a story van.

Storytelling ressources

INSPIRATION

Contently

A content marketing solution, and a magazine. The antidote to the marketing noise.

.

The future of Storytelling

Exploring how stories are changing in the digital age.

The Business of Story

A podcast, where the world's best storytellers teach you how to use stories.

.

StoryCorps StoryCorps’ mission is to provide people of all backgrounds and beliefs with the opportunity to record, share and preserve the stories of our lives.

Resonate by Duarte

Nancy Duarte’s bestselling book on visual presentations.

.

Story by Robert Mc Kee

The best instruction manual on the craft of storytelling you can find.

Free range Studios

A marketing and advertising firm that creates story-based brands promoting

social change. .