Date post: | 13-Apr-2017 |
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Power up Your BrandPower up Your BrandPower up Your BrandPower up Your Brand
Shelley Hammellwww.thesagealliance.com
Make a Greater Impact
What is Branding?What is Branding?What is Branding?What is Branding?
“A brand for a company is like a reputation “A brand for a company is like a reputation “A brand for a company is like a reputation “A brand for a company is like a reputation
for a person. You earn reputation by trying for a person. You earn reputation by trying for a person. You earn reputation by trying for a person. You earn reputation by trying
to do hard things well.” to do hard things well.” to do hard things well.” to do hard things well.”
Jeff Bezos, Founder
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What Do You Struggle with the Most Regarding What Do You Struggle with the Most Regarding What Do You Struggle with the Most Regarding What Do You Struggle with the Most Regarding Your Personal Brand?Your Personal Brand?Your Personal Brand?Your Personal Brand?
Sage Alliance, Inc. 2014
3© Sage Alliance 2005 – 2016 www.thesagealliance.com
Power Up Your BrandPower Up Your BrandPower Up Your BrandPower Up Your Brand
1. Increase self-awareness
2. Develop a consistent image
3. Get feedback
4. Focus!
5. Differentiate yourself
6. Develop your elevator speech
7. Take action
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“Only the shallow know “Only the shallow know “Only the shallow know “Only the shallow know themselves.”themselves.”themselves.”themselves.”
Oscar Wilde, Irish Poet, Novelist
#1 #1 #1 #1 ---- Increase SelfIncrease SelfIncrease SelfIncrease Self----AwarenessAwarenessAwarenessAwareness
StrengthsStrengthsStrengthsStrengths OpportunitiesOpportunitiesOpportunitiesOpportunities
WeaknessesWeaknessesWeaknessesWeaknesses ThreatsThreatsThreatsThreats
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Your Personal SWOT AnalysisYour Personal SWOT AnalysisYour Personal SWOT AnalysisYour Personal SWOT Analysis
#2 #2 #2 #2 –––– Develop a Consistent ImageDevelop a Consistent ImageDevelop a Consistent ImageDevelop a Consistent Image
Everything Matters, Everything Communicates !Everything Matters, Everything Communicates !Everything Matters, Everything Communicates !Everything Matters, Everything Communicates !
Skills
Dress
Non-Verbal
Verbal
Style & Approach
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#3 #3 #3 #3 –––– Get FeedbackGet FeedbackGet FeedbackGet Feedback
PerceptionsPerceptionsPerceptionsPerceptions Branding TraitsBranding TraitsBranding TraitsBranding Traits
1.
2.
3.
4.
5.
“ If there is any one secret of success, it lies in the ability to get the other persons “ If there is any one secret of success, it lies in the ability to get the other persons “ If there is any one secret of success, it lies in the ability to get the other persons “ If there is any one secret of success, it lies in the ability to get the other persons
point of view and see things from that persons angle as well as from your own”point of view and see things from that persons angle as well as from your own”point of view and see things from that persons angle as well as from your own”point of view and see things from that persons angle as well as from your own”
Dale Carnegie
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#4 #4 #4 #4 –––– Focus!Focus!Focus!Focus!
• Don’t be all things to all people
• Focus on the specific need
• Be consistent!
• The more targeted your brand, the
more value you bring
• Focus drives behavior!
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What is the most VALUABLE What is the most VALUABLE What is the most VALUABLE What is the most VALUABLE Brand in the World?Brand in the World?Brand in the World?Brand in the World?
What Makes a Valuable What Makes a Valuable What Makes a Valuable What Makes a Valuable Personal Brand?Personal Brand?Personal Brand?Personal Brand?
#5 #5 #5 #5 –––– Differentiate YourselfDifferentiate YourselfDifferentiate YourselfDifferentiate Yourself
•What am I an expert at?
•What is my unique expertise?
•How relevant is my brand?
• Is my brand memorable?
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#6 #6 #6 #6 –––– Elevator SpeechElevator SpeechElevator SpeechElevator Speech
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“Allows me to “Allows me to “Allows me to “Allows me to
help _______.”help _______.”help _______.”help _______.”
“As a result I’ve “As a result I’ve “As a result I’ve “As a result I’ve
been able to been able to been able to been able to
_______.”_______.”_______.”_______.”
“My passion / “My passion / “My passion / “My passion /
expertise for expertise for expertise for expertise for
_______.”_______.”_______.”_______.”
© Sage Alliance 2005 – 2016 www.thesagealliance.com
#7 #7 #7 #7 –––– Take ActionTake ActionTake ActionTake Action
•Leverage your network to gain visibility
•Spot opportunities for self-promotion
•Create a personal marketing plan
• Identify 3333 specific steps you will take
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My Marketing PlanMy Marketing PlanMy Marketing PlanMy Marketing Plan
GoalGoalGoalGoal
Insert specific goalInsert specific goalInsert specific goalInsert specific goal
Key ActionsKey ActionsKey ActionsKey ActionsWhat steps will I take?What steps will I take?What steps will I take?What steps will I take?
Desired OutcomesDesired OutcomesDesired OutcomesDesired OutcomesWhy is this important?Why is this important?Why is this important?Why is this important?
What will I gain ?What will I gain ?What will I gain ?What will I gain ?
Timing /Timing /Timing /Timing /
MeasuresMeasuresMeasuresMeasuresWhen will I When will I When will I When will I
start?start?start?start? Finish?Finish?Finish?Finish?
Get validation on my Get validation on my Get validation on my Get validation on my
personal brandpersonal brandpersonal brandpersonal brand
Continue developing Continue developing Continue developing Continue developing
my personal mission my personal mission my personal mission my personal mission
statementstatementstatementstatement
Begin ACTIVELY Begin ACTIVELY Begin ACTIVELY Begin ACTIVELY
working my working my working my working my
networknetworknetworknetwork
Increase my visibilityIncrease my visibilityIncrease my visibilityIncrease my visibility
Identify a mentor or Identify a mentor or Identify a mentor or Identify a mentor or
coachcoachcoachcoach
© Sage Alliance 2005 – 2016 www.thesagealliance.com
Shelley Hammell
President
Sage Alliance, Inc.
www.thesagealliance.com
404.680.6186
Thank You!Thank You!Thank You!Thank You!
“You can’t build a reputation
on what you are going to do.”
~ Henry Ford
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