Date post: | 13-Aug-2015 |
Category: |
Business |
Upload: | svft-skyland-ventures-fest-tokyo |
View: | 251 times |
Download: | 2 times |
6.21.2015
Hi, I’m Jia Techie, Geek, Entrepreneur
3
Smart Toys - Real to Digital
What is Real to Digital?
CONFIDENTIAL - DO NOT DISTRIBUTE 5
Skylanders • Real Toys meet Digital • “Toys to Life” Genre • From 0 to $1.5 Billion Annually in 3
years • Larger than Call of Duty for
Activision
CONFIDENTIAL - DO NOT DISTRIBUTE 6
Disney Infinity • Disney follows with the Infinity Series • Features all of their Characters • 2.0 focused on Marvel • Billion $ Franchise Now
CONFIDENTIAL - DO NOT DISTRIBUTE 7
Nintendo Amiibo
• Huge Amiibo Launch • Tied directly to Super Smash
Bro’s • Already garnering a lot of success
• Moved 5.7 Million toys in 3 months
$3 Billion Annually Already • 3 Companies in 3 years • So big, its in the Macy’s Day Parade • No.1 in Toy Market
CONFIDENTIAL - DO NOT DISTRIBUTE 9
What Do We Do The Full Ecosystem
Smart Toys linked to Games
Figure and Merchandise Design • Modeling / Sculpting • Refinement • Prototype and Print • Molding • Manufacturing
CONFIDENTIAL - DO NOT DISTRIBUTE 12
PowerCore NFC + QR • NFC Redemption Technology • ID Generation
• Unique ID Generation • Point-of-Sales ID Generation
• Obfuscation and Authenticity • Near Field • Unique
• Vetted Technology • Equipped in all smartphones • Apple Pay, Skylanders, RFID
standard, etc
Customer Analytics • Campaign
• Performance tracking • User Aq
• User • Demographics • ASL • Behavior
• Product • Interaction • Competitive Analysis
• Brand • Correlation and Cohesiveness
CONFIDENTIAL - DO NOT DISTRIBUTE 14
Global Distributed Teams
Global Teams • San Francisco • Beijing • Shenzen • Tokyo • Manila, Philippines
Global Requirements • Core Team in the San Francisco • Manufacturing in China • Game Clients global -> USA, Japan, Korea, China • We’re a small team
Why Global Teams • Localized Expertise • Localized Efficiency • Cost Arbitrage • Grow Initially fast
Why Not Global • Overhead Inefficiency
• Regulation • Taxes / Costs
• Requires Mature Team • Work Ethic • Discipline
• Communication Issues • Language Barrier • Cultural Barriers
Our Teams • Executive Team • Product Management • Modeling and Design • Marketing • Manufacturing • Software Engineering • Hardware Engineering
Engineering • Core IP Team • Inherent Knowledge • Hardest team to move and change • Biggest Cost Center • Requires low latency communication • Less an issue for localization on product
Sustainability Factors How does a team scale out to a big team • Ecosystem to support engineers • Thought Leadership
• Engineering • Project Management
• Domain Expertise • Web, Hardware, Embedded, Games
• Competition • Salary sustainability
Salaries USA – San Francisco • Senior Engineers – $150-200k • Fresh Graduate – $80-120k China - Beijing • Senior Engineers – $65-100k • Fresh Graduate – $25-50k
At 100 People $15 Million vs $6.5 Million
Engineering Reputation • Good Engineering is
Everywhere • Language Proficiency in
relevant languages • StackOverflow • Experts Exchange
http://venturebeat.com/2015/04/05/data-best-programming-talent-in-the-world-is-not-in-california/
Management and Recruiting • Local executive management • Recruiting funnels • Team building and management • Sustaining
Distributed Tools • Asana • Slack • GitHub / Bitbucket • Evernote • Dropbox • Atlassian Suite
Work Hard, Drink Coffee • Communicate
• Coordinate and Plan • Document • Repeat
• Work Hard
27
Thank You