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Case Study: PowToon’s Script for Startups Table 

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messages in a very different way compared to the jaded “keepyour guard up” attitude we typically adopt. 

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and incredibly effective recipe that will capture viewers’

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undeniable facts we’ve come to understand through empirical

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It’s no big secret that stories sell! 

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product or service “will benefit I$.” They want to see

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about this person. But it’s incredibly easy to achieve a vision

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in our prospects’

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Instead, “season” your cartoon with short phrases or 7.502 1.

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It isn’t easy to write a compelling short story. So it’s okay to

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Stage 1: CAPTURE VIEWERS’ ATTENTION

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To make sure we’re on the same page, let's clarify where your

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What matters is what they’re thinking as they view your

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you’re specifically addressing them. 

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Let’s turn the above theory into action using a script I wrote to

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