DigiPaks

Key Elements of a Digipak• Text:

– Name of the band/artist– Name of the album– Track listing– Price– Bonus Material– Credits– Recording information - producer, where it was recorded and when, who wrote the songs– Thanks

• Pictorial– Pictures of the band/artist– Logo– Barcode– DVD logo– CD logo– Website banner

• Design– Colour and style to fit the artists genre– Unfolds– Cardboard sleeve/adverts– DVD or CD– Booklet– DVD/CD case

• Examples of a DigiPakThe digipak will have all the information about all the work that went into the songs and videos that the artist has released. The front cover must always be attention grabbing. Most front covers tend to be close ups/eye level pictures. This technique is used to engage the customer with the product.

DigiPaks• Digipaks are a type of CD packaging made out of card stock or

other heavy paper/cardboard materials. They can flip open like a book, or they can have three parts, so that one proportion of the packaging opens to the right and one opens to the left, with the CD in the centre piece. Typically, the portion of the digipack that holds the CD is made of plastic like a traditional jewel case CD – the plastic part is simply attached to the paper background.

• Digipaks were first created by MeadWestvaco, and their product, called Digi-Pak, is trademarked. However, as the format became more popular and began to be used by more manufacturers, the generic ‘digipak’ came to be used to describe all soft CD packaging.

Advantages/Disadvantages• Advantages

– They are aesthetically appealing and many bands and labels like to use them for artistic reasons– The three section digipak sleeves open up more design options because there is more room. However, they are more

expensive than traditional liner notes and jewel cases.– They are a good investment because, instead of collecting numerous amount of CDs of the favoured artists, the

consumer can buy a mixed CD of the artists greatest hits, therefore collating the songs together and allowing them to be small and compact.

– Allows the consumer to know more about their favourite artists via the information put on the digipak, thus creating a good way to promote the artist, as well as the recording label.

• Disadvantages– Digipaks don’t crack like jewel cases do, but they will rip and the paper will eventually peel apart and separate – The trays in Digipaks break much more often then jewel cases. There is not as much protection since the outer

proportion is made of paper, so the teeth that hold the CD in place can crack easily and fall out– When the side of the tray does break in a digipak, the CD falls out of the bottom because, unlike jewel cases, there is

nothing to hold it in– CDs or normal DVDs are a cheaper option than Digipaks, only dedicated fans are likely to purchase a digipak

Front CoverThe front cover has to be eye catching in order to sell, because any front cover of a CD, DVD etc is selling the both the artist and the record company, therefore it must be able to draw attention in. This front cover is appealing due to the fact that it has a pop of colour against a dull background to draw attention in. Also, the simplistic yet bold use of the black block lines on her top grab the attention of the consumer, thus influencing purchase.