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TURN CELL PHONES OFF
NO VIDEO OR AUDIO TAPING
o Please write them down
o Hold them till we finish a section
o If terminology is being used thatyou don’t understand, raise yourhand and we’ll rephrase what’sbeing said
QUESTIONS?
HOUSEKEEPING
Download Handout atwww.unfranchisetraining.com
Smart Phone, Tablet, Laptop
Facebook App
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The WORLD’S largest referral program in history
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# S H O P P I N G A N N U I T Y
“THE RICHEST PEOPLE IN THE
WORLD LOOK FOR AND BUILD
NETWORKS & BRANDS”R O B E R T K IYO S AK I , R IC H D AD P O O R D AD
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Join a community and
create a persona
Determine the best way to
connect with prospects
Connect
Build relationship
Engage Conversation
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marketsingapore® | SHOP•COM
Create a complete online profile
Choose a great profile picture
Be choosey about what you post
Interests / Talents / Hobbies
Tell a Story
Share What you Do
Be Yourself
BEFORE YOU BEGIN…
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For more exciting and more applicable content:
SOCIAL LISTENINGFor more exciting and applicable content:
KNOW YOUR AUDIENCE
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Facebook Your Business Community
YouTubeYour Business Show
TwitterYour Business Voice
WordpressYour Business Website/Blog
LinkedinYour Business Profile
FourSqureYour Business Location
InstagramYour Business Fashion Show
PinterestYour Business Board
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SELFIES
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marketsingapore® | SHOP•COM
MAKE SURE
YOUR
DESCRIPTION
IS UP TO DATE
AND UPDATE
IT REGULARLY
SO THAT IT
POPS UP ON
FEEDS
All Young
adults
Business Women, foodies,
crafters
Men, students,
software
developers
Sharing text,
photos, videos,
links
Sharing news,
text updates, link
to info
Sharing news,
Product info,
testimonials
Pinning photos,
videos, graphics
Sharing text
updates, links,
photos, videos
Sharing
engaging
content,
reaching a large audience
Sharing original
and curated
content
Thought
leadership
Sharing
products,
How-to/ tips.
e-Books
Increasing your
search ability
and expertise
PRIMARY
AUDIENCE
GOOD
FOR WHAT
BEST
FOR WHAT
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marketsingapore® | SHOP•COM
Ask current friends, family and customers
to “LIKE” your page for initial boost
Tag other brands/personalities when
talking about them
Showcase your knowledge by offering relevant
content to your fan base
Everyone love images and they are a great way
to improve your edge rank and get your posts
seen in the news feed
marketsingapore® | SHOP•COM
Mix in call to actions to your post (i.e. “LIKE
this post if you agree”)
Mix up your content by using photos, videos,
links, or text
Offer specials and promotions which drives traffic
to your site or blog
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CONTENT
FOR FACEBOOK
Ask questions:
E.g fill in the gaps
Interview someone
and share
Before and
after pictures, etc
How to: Tutorials, be
an entrepreneur, etcShare Quotes
Share Videos
Share Content from
others in your Industry
marketsingapore® | SHOP•COM
POST A PHOTO ON FACEBOOK
• Download Facebook App
• Open the App
• Click “Photo”
• Choose a photo from your
photo stream
• Click “Use”
• Include a short text
description
• Click “Post”
marketsingapore® | SHOP•COM
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TWITTER FOR BUSINESS
marketsingapore® | SHOP•COM
Brand
Awareness
Lead
Generation
Customer
ServiceNetworking Sharing
Information
Offering
Freebies
Event Updates Traffic
Generation
Reputation Management/
Crisis Management
marketsingapore® | SHOP•COM
Use # to be noticed and discover hot topics
Use products such as Hootsuite and
Tweetdeck to schedule content for a
constant stream
Follow influencers and comment/retweet on
content you enjoy (helps when struggling
with original content)
Use Twitter search to find people looking for
similar products or problems and comment
on how to solve them
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CONTENT
FOR TWITTER
Retweet the best
tweet you admire
Share a link about
news in your industry
Start a #hashtag
relating to your business
Announce a
new blog post
Start a conversation
Tweet a question
marketsingapore® | SHOP•COM
POST A PHOTO ON TWITTER
• Download Twitter App
• Open your photos
• Choose the photo you
want to tweet
• Choose “Twitter”
• Include a short description
to post with it
• Click “Post”
marketsingapore® | SHOP•COM
Use the description to share your thoughts,
share how to get it, and ask for comments (it
is not just about the picture)
#DON’T #OVERUSE #HASHTAGS in your
#CONTENT #GREAT #SOCIALMEDIA
#ADVICE
Images with words that include quotes and
inspiration do great on engagement
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Create short video teasers for local events to
draw interest, use YouTube for longer
previews
Post and repost UFO’s hitting challenges
receiving recognition, etc. and use
appropriately
Take pictures of satisfied customers with
Market America products
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POST A PHOTO ON INSTAGRAM
• Download Instagram App
• Click the “Camera”
• Choose your photo
• Filter it
• Add short description
• Click “Post”
marketsingapore® | SHOP•COM
WE LIVE IN A SCROLL WORLD
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Incorporate the 10-3-1 Formula for Sharing
SHARING ON SOCIAL MEDIA
10 SHARES of entertaining/interesting/inspirational posts
3 SHARES of industry specific information
1 SHARE of ”you” specific company product offer
Repeat. This will keep you from going “sales pitchy”
marketsingapore® | SHOP•COM
People dislike being told what to buy, but like engaging in a
relational experience that helps them solve their problems.
POSTING TIP
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Interrupt customer
to get attention
Use a strong
sales pitch
Aggressive
advertising tactics
Must persuade
customer of need
Tell customer
to buy
TRADITIONAL MARKETING
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ATTRACTION
MARKETING
Customer seeking solution
to problem
Seeking benefits of product
or service
Customer knows they have
need
Customer asks to buy
Educates rather than sells
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WHAT ARE YOU
OFFERING?
How can you help them with their
problem/pain/frustration?
Where can you
reach them online?
What are the competing messages they are
receiving online (from whom)?
marketsingapore® | SHOP•COM
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A feature is a physical characteristic of a product or a service.
MARKETING TIP
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A BENEFIT IS WHAT THE
FEATURE DOES FOR THE USER
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It is a benefit since you no longer have
to get out of your car, be exposed to
the weather, save you time and maybe
even reduce dry cleaning bills
A feature of an automatic garage door
opener is when you push a button, the
garage door goes up or down.
SOME EXAMPLES
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When you take Isotonix, you feel better and healthier.
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Motives Cosmetics makes you look and feel more beautiful.
marketsingapore® | SHOP•COM
Mention the features of the product or service
briefly and then use these 6 magic words
What that means to you is…then describe the benefit here.
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Translating the features into benefits helps potential buyers
fully appreciate the value you are providing.
MARKETING TIP
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It’s a lifestyle
Post pics and use the
#ShoppingAnnuity
Social and Organic
Sprinkle it in where you can
Generates interest without
being too salesy!
SHOPPING
ANNUITY™
SHARE on :
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Don’t post general pictures of products
SHARE STORIES:
1ST HAND
TESTIMONIALS
Post stories and pictures of product in use
Engage, don’t sell
SHARE on :
marketsingapore® | SHOP•COM
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When you share a post from a
corporate channel, it’s like sharing a 3rd
party testimonial!
Share the Story
Leverage the testimonials of others
SHARE STORIES:
3RD PARTY
TESTIMONIALS
SHARE on :
marketsingapore® | SHOP•COM
Share a story
ENGAGING
Share a 3rd party testimonial
Product placement
Post product image only
NON-ENGAGING
Empty posts (no story)
Mass marketing verses (one:one)
Which one works better? ENGAGING
IT IS ONE:ONE MARKETING ONLINE
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FINISH WITH “WHAT’S NEXT?”
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Tell the potential customer what you want them to do.
Visit your website, call you, email you, etc.
ENGAGING TIP
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SHARE on :
Calling to action on social media is
critical to your success. In order to do
that, you must understand how to share
links effectively on your social
platforms.
ALWAYS
ADD A CALL
TO ACTION
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First, choose the item you
would like to change.
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Copy link for product page.
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Go to bitly.com
Paste link in top (No Need to sign up)
Click on “Shorten”
Share on Social Media, Email or Text
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# S H O P P I N G A N N U I T Y
WHAT IS
CONSUMER
MARKETING?
• D E F IN E D AS C R E AT IN G AN D
S E L L IN G P R O D U C T S G O O D S
& S E R V IC E S T O AN
IN D IV ID U AL B U YE R S .
• E AC H T IM E O N E O F YO U R
C U S T O M E R S B U YS A
M O T IV E S L IP S T IC K , A
B O T T L E O F S N AP, O R D N A
M IR AC L E S , T H E Y AR E
PAR T IC IPAT IN G IN
C O N S U M E R M AR K E T IN G .
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UFO MARKETING[ [
W O R K C L O S E LY W I T H O U R S A A M B A S S A D O R S
I D E N T I F Y S H O P P I N G T R E N D S , S U C C E S S S T O R I E S , T I P S
M A N A G E A G R O W I N G L I S T O F F I E L D L E A D E R S
A D O P T I O N & D U P L I C AT I O N O F N E W C A M PA I G N S
A D A P T I N G N E W W AY S T O B R A N D
T H E S H O P P I N G A N N U I T Y ™
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WHERE DO I
FIND THE
SHOPPING
ANNUITY™
RESOURCES TO
BUILD MY
BRAND?
SHOPPINGANNUITY.COM
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SHOPPING ANNUITY™
TESTIMONIALS
Success generates interest
Post a shout out!
Credibility
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SHOPPING ANNUITY™ BLOG
Share articles to generate interest
Share to educate your customers
Share with your team to educate your team
marketsingapore® | SHOP•COM#
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[ [
EVENT TEMPLATES
marketsingapore® | SHOP•COM
[
[
MORE TEMPLATES
SOCIAL MEDIA
RECAP
Massive Network
Brand Yourself, Be Yourself
Be Social
Generate Interest
Be Consistent
Business Posts Should Be
Professional
Call to Action
80/20
SOCIAL MEDIA OPPORTUNITY
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RESULT PRODUCING ACTIVITIES
SOCIAL MEDIA
WORKSHOP
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YOUR PROFILE IS:
ASSESS YOUR PAGE
critical for building relationships with prospects
TAKE THE ASSESSMENT:
• Do you have a good profile picture?
• Is your profile active, posting every 1-2 days?
• Is it professional?
• Are your posts media-rich?
• Will you come across as a “real person” or will your
searching result in the prospect thinking he is being
spammed?
ACTIVE POSTING
ACTIVE POSTING:
Share lifestyle, family stuff, hobbies, motivational
quotes, product testimonials, things that you like, etc.
Product and Business posts should be centered around
a story. Share 1st hand or 3rd party testimonials.
Active Posting = Fishing and seeing what bites
MAKE A POST:
Lifestyle • Motivational • Business
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PRODUCT POSSIBILITIES:
o Anyone on your list have allergies?
o Weight management?
o Health Conscious?
o Have children?
o Wear makeup?
o Purchase anything online?
o Own a business?
o Clean their house?
This info helps you to form great questions! These are the questions you want to ask them!
BUSINESS POSSIBILITIES:
o Anyone on your nameslist
o What have they been up to?
o Where are they working?
o Do they have children / family?
o Hobbies or interests?
o What are they complaining about?
o How often do they post?
o Do they use Social media often?
This info helps you to form great questions! These are the questions you want to ask them!
WORKING FRIENDS / NAMESLIST
Say Hello!
Reconnect
Ask Open-Ended Questions
Get them talking more
PM or Comment
Get together
Product
Service
Business
Plan
Product Info
Website Appointment
Event
Follow Up after a Purchase
Make a
Recommendation
Schedule an
Appointment
Start a
Conversation
2 CONTACTS PER DAY = 40 PER MONTH
CONTACT TWO PEOPLE
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LOOKING FOR OPPORTUNITIESPeople share what they love and what isn’t going so well. Look for opportunities
to solve a problem.
SCROLL AND RESPOND (WITH OPEN-ENDED QUESTIONS)
Online Shopping Complaints, Time, Allergies, Energy, Money, Jobs, Work, Weight
MINDFULL SCROLLING
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SEARCH FOR NEW POSSIBILITIES
HASHTAG
Searching for hashtags is like Googling a term on Social Media.
It’s a way to find posts about certain certain terms that were made from people that you
know and people you might want to meet.
PICK A PLATFORM:
that you have the mobile app on your
phone for. (Facebook, Twitter, instagram)
PICK A PRODUCT:
that you would want to sell more of
PICK A TERM:
that someone might be complaining about
on social media (ie: migraines, summer
slim, allergies etc.)
START CONVERSATION
Build a relationship, create possibilities
BE PROACTIVE & SEARCH
SOCIAL MEDIA WORKSHOPS
TEAM CORINGS
BRAND YOURSELF
SOCIAL MEDIA = SOCIAL
2 NEW CONTACTS PER DAY TO EXPAND YOUR NETWORK
DUPLICATE WITH YOUR TEAM TO CREATE LEVERAGE
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