2030THE DECADE AHEAD FOR HIGHER EDUCATION
JEFF SELINGO@jselingo
OpportunityOptimism
Growth
National Analog Industrial Economy
Fixed processes that were repeatable and scalable:The assembly lineThe fast food restaurantThe computer code
Time/process fixed, outcomes variable
Time is variable; PERSONALIZATION AND OUTCOMES are key
Global Digital Information Economy
RiskDespair
Retrenchment
Gen Z views college for career preparation
Which of the following best describes your attitude toward the goal of college?
To prepare its graduating students for life in general
43% 57%To prepare its graduating students for a specific career
…while job aspirations are also shifting
Source: Harris Poll, 2018
COLLEGE FACULTY EDUCATION
NURSEHEALTH PROFESSIONALDOCTOR
1966 1990 2015
5.6%
11.6%
4.7%
8.2%
2.1%3.3%
2%0.4%
23.3%
4.5%
Gen Z: Education skeptics
Source: Harris Poll, 2018
Going to school has been an “enjoyable” experience comparedMILLENNIALS
62%GEN Z40%
Gen Z: Worried about paying for a degree
Source: Harris Poll, 2018
Confident they had sufficient funds to pay for a degreeMILLENNIALS
25%GEN Z18%
Gen Z: The YouTube Generation
Textbooks are a preferred learning methodYouTube is #1 preferred learning method
59% of Gen Z Say 60% of MillennialsSay
0
100,000
200,000
300,000
400,000
500,000
600,000
700,000
800,000
900,000
1969-70 1974-75 1979-80 1984-85 1989-90 1994-95 1999-2000 2004-05 2009-10 2014-15
America has nearly quadrupled master’s degrees earned since 1970
an entire meal vs. an appetizer or entrée
Understand Your Students and Segment Your Markets
Rethink Legacy Structures
Develop a College for the Lifetime Learner
Hybrid education title slide
Applied Learning for Hard + Soft Skills
Jobs of the FutureChange in share of jobs, 1980-2012
GREW
ABOUT THE SAME
FELL
REQUIRES
SOCIAL SKILLS
MATH SKILLS
RNs
Health techs
Management Analysts
Physicians
Financial Managers
Computer Scientists
Accountants
Vocational Counselors
Lawyers andJudges
Nurses Aides
Truck Drivers
Auto Mechanics
Carpenters
WeldersLaborers
Machine Operators
MachinistsAccounting Clerks
Designers
EconomistsPolice
DentistsChild-care Workers
Bank Tellers
Food ScientistsMathematicians
Statistical Clerks
Tool and Die Makers
Bio Techs
Electricians
Janitors