Date post: | 16-Jan-2017 |
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Marketing project
Background
Martial Arts lovers (Brazilian Jiu-Jitsu)
Passion that lead them to open an online store based on their own vision of Jiu-Jitsu
Objectives
Reinforce Social Media presence
Increase online sales and traffic to website
Develop the brand
• Competition• Potential new groups• Social Media
• Social media usage• Audience engagment
• Social media platforms• Products• Experience
Strenghts Weaknesses
ThreatsOpport-unities
Product: Clothes
accessories
Prices: 10 to 60 dollars
Promotions:Free shiping
75+ / &Social Media
Peoples: Men (BJJ
practitioners) age 25 to 40
Places: Online and at tournaments
Eco
nom
ic
Economic crisis situation where prices can be affected
Soci
al
Low interest in Martial Arts will force company to earn trust of customers
Tech
nolo
gica
l
Technologies such as mobiles are everywhere, thus, adjustation will need to be made
Others effects
Content Audit => Goals
Each Social Media: 500 followers, 3post/week,
100likes/post
Facebook: 439 friends, strong reactive response to private messages, post 2 times/week, around 10-20 likes/ post
Twitter: 55 followers , 113
posts, 18 likes Instagram: 73 followers, 27
posts Pinterest: 20 followers, 8
boards, 122 pins, 4 likes
Facebook Twitter
Link to other websites updates
Present early sales
Feedback, questions,...
Engage with audience for creative ideas for Rocktopus apparel
Post after 8 pm
Present early sales
Take off memes
Engage with audience for creative ideas for Rocktopus apparel
Social Media Recommendations
Instagram Pinterest
Pictures of product used by customers
Constancy of pictures
Professional pictures
Present early sales
Take off memes
Pictures of product used by customers
Constancy of pictures
Professional pictures
Present early sales
Take off memes
Website LinkedIn
Create profile
Professional pictures
Consistency with pictures
Developing background and philosophy (include quality of products
Ask email after 50 seconds on the websites
Game plan Use Social Media to show off your brand and to add clarity
Talk to your customers to gain insight into what products they’re interested in
Use Facebook or other Social Media (or SMS) to notify your fans on how to get involved at your displays/booths
Distribute flyers in Martial Arts clubs and around
Send Newsletters, and mail to customers
Window which ask email of customers who pop up after 50 seconds on the website
Consider partnership with other organizations
Mobile friendly adjustment for Social Media
Giveaways/ deals/coupons should be distributed for attract potential customers
Adjust prices (or let know quality), products
Daily specials well advertised and clear
Expand website philosophy
Others recommendations
Online campaign Social Media: Facebook,
Instagram, Twitter…
Hashtag: #rocktopusfriend
Goal: Refer a friend and get -50% on next purchase
Result: Fidelization of customers and engage new ones
When?: August- September + November- December
Print advertising placement
Flyers: 2500 flyers =100 dollars, distributed around campus, sport clubs, businesses..
Newspapers: Kansas city Star, black&white = 210 dollars or 220 dollars on Sunday
https://us11.admin.mailchimp.com/templates/edit?id=101745
3 times/month
Mobile friendly
Short, clear and efficient
Metrics and Content Calendar
Website Month 1 Month2 Month 3 Month 4 Month 5
Visiters
Purchase
Promotion
E-mails