26
MEZZOMEDIA TREND REPORT 20 21
MEZZOMEDIA TREND REPORT
2021
DATAECONOMY
COMMERCESHIFT
CONTENTSBIGBANG
2021 TREND REPORT
01 02 03
DATAECONOMY
MISSION :
IoB (Internet of Behaviors)
•
•
DXP (Digital Experience Platform)
•
•
AI
AI
Z
1st PARTY DATA
2nd PARTY DATA
3rd PARTY DATA
ZERO PARTY DATA
11
MEDICAL & HEALTH
SPORTS & FASHION
FOOD & BEVERAGE
IT PLATFORM & SERVICE
DATA
COMMERCESHIFT
O2O OMO
OMOO2O
GS
ONLINE
OFFLINE
ONLINE
OFFLINE
CJ
SME
Kit MZ
MZ
232% 238% 852%GS
#IKEA #
12
CONTENTSBIGBANG
BIGBANG
OTT IT
NETFLIX WATCHA PLAY DISNEY PLUS TVING WAVVE KAKAO TV VLIVE
MAU 7,250,000 MAU 1,520,000 MAU 2,800,000 MAU 3,430,000 MAU 750,000 MAU 1,890,000
BIGBANG
•
•
•
•
•
•
•
•
BIGBANG
DEVICE CREATIVE TOOL CHANNEL
1
KAKAO VX NINTENDO - RING FIT ADVENTURE
66%
SUMMARY
CONTACT US,
