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Andrew Schleicher Senior Marketing & Advertising Specialist 615-742-5145 [email protected] 2019
Transcript
Page 1: PowerPoint Presentations3.amazonaws.com/.../UMC_Files/UMCom_MediaKit_2019_Presentat… · New site header $18 CPM 728x90, 517x68 (tablet), 280x45 (mobile) 300x250 banner $10 CPM Available

Andrew Schleicher

Senior Marketing & Advertising Specialist

615-742-5145

[email protected]

2019

Page 2: PowerPoint Presentations3.amazonaws.com/.../UMC_Files/UMCom_MediaKit_2019_Presentat… · New site header $18 CPM 728x90, 517x68 (tablet), 280x45 (mobile) 300x250 banner $10 CPM Available

Reach an Influential

Christian Audience

United Methodist Communications’ award-winning Christian content serves an educated, affluent United Methodist audience in 125 countries through official denominational websites, e-newsletters, podcasts, social media channels and other platforms. Clergy, staff, leaders and members consistently rank United Methodist Communications (UMCom) as their first source for church and ministry information.

Placing ads across our media will build more than awareness; it will establish a relationship between your brand and our audience, optimally moving them from qualified lead to consumer.

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Target relevant prospects by connecting with the largest U.S. mainline Protestant denomination and the third-largest globally.

• 2.1 million total monthly website pageviews

• 800K total monthly mobile pageviews

• 140K total ad-supported e-newsletter subscribers

• 600K total followerson social media

• Podcasts for members and leaders

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UMC.org1.8M average monthly pageviews

542K active users every four weeks

60% mobile sessions

Popular destinations: Find-A-Church, What We Believe

Other interests of visitors: cooking, books, home décor, hotels, residential properties

ResourceUMC.org

New site for church leaders

Curated content from all UMC agencies

Launched January 2019

Provides wide-ranging coverage of ministry areas

UMNews.org

215K average monthly pageviews

84K active users every four weeks

60% mobile sessions

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UMC.org• Sizes available at

beginning of 2019• 200x200• 200x400• 690x90 (desktop)• 517x68 (tablet)• 280x45 (mobile)

• Site to be upgraded to new design later in year

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Schools.UMC.org

• A comprehensive site for persons looking for an institution serving United Methodist students

• Multiple levels of sponsored school listings

• Options for full- or half-year placement terms

• Contact Andy Tabar, [email protected], for details

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UMNews Daily Digest• Delivered Monday-Friday

• Read primarily by church leaders with 20% being clergy

• Readers interested in denominational news and social issues

• 28K Subscribers

• 40% Average Opens

MyCom• Delivered every two weeks

• Readers interested in tips and information that will help their church grow and improve communication

• 39K Subscribers

• 34% Average Opens

United Methodist Now• Delivered every two weeks

• Readers interested in United Methodist beliefs, history and stories of faith

• 78K Subscribers

• 43% Average Opens

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Page 11: PowerPoint Presentations3.amazonaws.com/.../UMC_Files/UMCom_MediaKit_2019_Presentat… · New site header $18 CPM 728x90, 517x68 (tablet), 280x45 (mobile) 300x250 banner $10 CPM Available

E-NewslettersUM News Daily Digest $600/week

News delivered Mon-Fri

MyCom $1000/month

2x/month marketing & communication tips

United Methodist Now $1250/month

2x/month to UMC member audience

UMNews.org and ResourceUMC.orgNew site header $18 CPM

728x90, 517x68 (tablet), 280x45 (mobile)

300x250 banner $10 CPM

Available on sites with the new design

New site footer $5 CPM

970x250, 517x68 (tablet), 280x45 (mobile)Additional sizes may be available with certain placements. See 2018 media kit for websites utilizing former design and sizes.

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UM Member• UMC.org square

banner

• UM Now square or full-width banner

• Daily Digest square banner

UM Leader• MyCom square

banner

• UMNews.org banner

• ResourceUMC.org banner

UM News• UMNews.org

banner

• UMC.org square banner or footer

• Daily Digest square banner

Packages and Sponsorships

We would be happy to work out special rates for bulk purchases and extended campaigns.

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Specifications

Banner sizes728x90 (leaderboard) header

300x250

300x600 (UMNews.org homepage only)

970x250 footer

517x68 header and footer on tablets

280x45 header and footer on mobile

200x200 (all e-newsletters)

580x100 (option for UM Now only)

Note: On ResourceUMC.org agency pages, a mid-page 970x250 is substituted for the header.

Resolution: 72+ DPIFormat: JPG or PNGMax file size: 100KB

Ads with a white background require a thin dark outer border.

Send a web address to link your ad. We encourage use of Google tagging for DIY metrics in real time.

Ads designed in languages other than English require a supporting translation provided in a text document.

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• New leader e-newsletter:The Source

• New design and ad sizes for UMC.org

• Ability to target content pages in Spanish, Korean, and French

• Additional advertising showcases

Coming Soon

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PAYMENT/DELINQUENCYAll invoices for ads should be paid within 30 days of invoice date. If payment is not received, accounts are marked delinquent. UMCom will initiate contact to inform advertiser of delinquent status. Delinquency is subject to rejection of future ads. Furthermore, delinquent accounts with ads under contract (such as annual contracts) may have ads pulled from the schedule.

CANCELLATION/CHANGE POLICYWritten requests for ad cancellation are not accepted after the reservation deadline. Fees of $50/occurrence for: materials submitted after deadline; changes to submitted ad (size, placement, text, design). All requests and authorizations must be submitted in writing. Design services from UMCom are available for an additional hourly design fee.

INDEMNIFICATIONIn consideration of publication of an advertisement, the advertiser and the agency jointly and severally will indemnify and hold harmless UMCom, its officers, agents and employees against expenses (including legal fees) and losses resulting from the publication of the contents of the advertisement, including (without limitation) claims or suits for libel, violation of right of privacy, copyright infringements or plagiarism.

The Fine Print

GENERAL AD POLICY

Advertising for all publications must conform to the Social Principles of The United Methodist Church and is subject to editorial approval. All ads, as much as possible, should reflect the cultural diversity that exists within the church. Policy prohibits promoting programs or resources that are in direct competition with official United Methodist programs or resources.

All advertisements must comply with all applicable federal, state and local laws and regulations and endorse no political agenda. UMCom reserves the right to refuse ads that do not comply with these policies or refuse ads deemed inappropriate or unacceptable. UMCom is not liable for any costs relative to a rejected ad.

No ad will be published without execution of a valid advertising contract. New advertisers must complete a credit application form and provide appropriate financial information to UMCom. Upon credit approval, subsequent ads can be invoiced by UMCom and/or ad agency directly upon publication.

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Andrew [email protected]

Andy [email protected]

Thank You


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