How Effective is theCombination of yourMain Product and Ancillary

Texts

Electric Deserts

Target A udience• – 15-25Age

• – Gender Both

• – Sexuality All

DVNOis mainly aimed at fun loving people who may like

, , …gigs clubbing festivals

I nstitutional Context LunisolarRecords

: Similarartists also signed to the record label

• Vicarious Bliss•Justice•Zogamin

: , . Type of Record Mainstream majorrecord label More money to spend onmarketing

: , . Connectionwith promoters BBCRadio MTVUKandUSA . Ability to market through associationwith established artists

R ichard D yer’s Theory on Star I mage

:Dyerproposed

• Astaris an ,image , not a real person that isconstructed out of a range ofmaterials such as

, , .advertising marketing andmagazines etc

• Stars are commodities produced and consumed on . the strength of theirmeanings

• The starimage is made up of a range ofmeanings which are attractive to the target audiences

Common Values of Music Stardom

Some of the common that values thatDyerproposes , :can be seen in ourband Electric Deserts

• Creativity• Youthfulness• Talent• SexualMagnetism• Originality

We emphasise these values through ourvideo by using , , , set makeup costume lighting and

.choreography

Creativity and Originality in the Music Video

/ Originality Creativity

• , We decided that due to ourmusic video not containing a narrative we , would have to create original memorable aspects of the DVNOworld

that the audience would rememberafterthey have finishedwatching . the video One of the ways we decided to do this was to have the

‘ ’ .dancers portraymemorable makeup infected by the music

• , ’ ’ As well as this the dancers makeup is different fromthe duo s with . themportraying a silverstripe across theirface instead of pink This

, illuminates theiroriginality encouraging theiraudiences to breakout ‘ ’.of the barriers they have been restrained in

Originality/Creativity CD Cover

• Ourproduct is a single ratherthan an. album This creates more focus on DVNOas a song and the DVNOworld

.in whichwe portray

• Along with the memorable clips within the video we move it across the whole

product and use the pinkstrip overthe .eyes as the centre of the front cover

• Again on the backcoverwe kept it black like the DVNOworld howeverstill .using the focus of the makeup

Sexual Magnetism in the Video• Through creating a sexualmagnetismforboth

, male and female audiences DVNOentices the ‘ ’ audiences to have an increased desirability for

.the performerand the music video itself

• This thenmakes the viewermore conscious of the video giving themthe need to watch it over .and overagain

Sexual Magnetism in the Marketing

• , ‘ ’, The main selling point in the single DVNO is the .sexualmagnetismcreated by the Duo andDancers

• Through attracting the female audiences withwant to ’ be the dancers and causing the male s to want to

, identify with the lead singer the single is more likely .to sell through the sexualmagnetismcreated

Youthfulness in the Music Video

• We attract ourtarget audience by creating this DVNOworld , very close to a party like atmosphere this attracts our

.youthful target audience

• , Through having the entire cast of the music video as youthful ‘ Electric Deserts represents the ways inwhich our future

’ .generation is setting the trends inmusic

Youthfulness in the Marketing

• As well as highlighting the sexual , magnetismthat is portrayed this cover

also highlights the emphasis place on ‘ ’ the youth of today with Electric Deserts

depicting the ways inwhich the music .industry is advancing and adapting

• We used quite a simplistic style to posters and covers to relate to the DVNO

world furtherinvolving potential.audiences

• Again on the posterwe used an image of the lead singerwith the silverband to

carry across and emphases this .memorable style

Star I mage in the Video• By using original costumes andmakeup forboth the dancers and the

singers we create amemorable start image whichwill make people .rememberthe video andwant to see it again

• The use of the choreography and the duos actions togethergive a star image inwhich ourtargetmarket of youthful people can

Star I mage in CD covers• , In the CDcovers we use the lead singerand the dancers eyes they are

bothwearing the DVNOmakeup telling us that this is there look this is the .start image inwhich people will remember

• .Both singers and dancers are attractive again adding to the starimage• Within the letters of the DVNOsign on the CDcoverwe see the lead singer

.surrounded by dancers giving the audience the impression of popularity• Through presenting the main singer in different “sections”of the music

, video the incoherence causes audiences to continuously want to see him, .again wondering when they will next appearandwho with

H ow Effective is the Combination of Products

• Ifeel that we have created an interesting andmemorable video inwhich .people can relate to and remember

• - - The interesting use ofmise en sene is used throughout the video which creates the DVNOworld not just within the video but the marketing

.campaign around it