A

C

B

In-home video ethnography

Co-creation

In-home video ethnographies

Co-creation

Including customers as part of our ECB pitch was different, innovative and

an important part of demonstrating how we understood the needs,

emotions and feelings of cricket fans

The materials we were able to use from the

sessions were absolutely perfect, in terms of

themes and understanding of our

target audiences

Jonathan LichtDirector of Sky Sports Strategy Ben Joyner

Head of Sky Sports Strategy