2

2010 Q3 '14 5

Mom & Pop / Regional

3.7%

5.6%

6.6% 6.7%

5.1%

3.4%

1.2%1.6%

0.6%

3.6%3.0%

4.0%3.3%

1.5%

4.6%

8.4%

5.6%

6

1ST

CHOICECUSTOMERS PARTNERS COMMUNITYTEAM

SERVE WITH PURPOSE

PARTNERING FOR PROFITABILITY

FOCUSED DEVELOPMENT

CUSTOMERS 1ST CHOICE

7

8

fresh, handmade dough

fresh vegetables

real meat, no fillers

unique high quality

ingredients

fresh mozzarella

fresh-baked...hot out of your oven

August, 2014

Overall: Restaurant Chains

Overall: Pizza Chains

Food Quality

Speed of Service

Freshness

Value

Politeness of Employees

9

CREST®Survey

10

11

April 13, 2015

12

millennialsmillennials light users

moms

13

2014 vs. 2012+13%

+9% +7%

July 8, 2014

14

Pizza and QSR Average Per Person Spend$7.50 $7.45 $7.34

$3.86

$5.39$6.04

$5.18 $5.13 $5.02 $4.99 $4.84 $4.72

15

Source: NPD / CREST.Note: Represents per person spend for the January 2013 to September 2013 time period.(1) Average party size for Pizza Hut is 3.1. (4) Average party size for Little Caesars is 3.4.(2) Average party size for Papa John’s is 3.2. (5) Average party size for Papa Murphy’s is 3.0.(3) Average party size for Domino’s is 3.9.

(1) (2) (3) (4)

(5)

Low

Qu

alit

y

High Price

Low Price

Hig

h Q

ua

lity

16

17

18

2010 2011 2012 2013 2014 2015-16

Stores with POS Stores with Cash Registers

19

1ST

CHOICECUSTOMERS PARTNERS COMMUNITYTEAM

SERVE WITH PURPOSE

PARTNERING FOR PROFITABILITY

PARTNERING FOR PROFITABILITY

FOCUSED DEVELOPMENT

CUSTOMERS 1ST CHOICE

20

customers • Min. 30 surveys per month & 85 + KDS

QSC• AAA

sales & transactions• Positive TX plus Comp%

profit• COGS Var. 0-1.0% of Net sales

speed of service• Avg. for year 3min. or less

21

Note: YTD Period 6, 2014, 1,302 Comp. stores.Source: PMI 22

1ST

CHOICECUSTOMERS PARTNERS COMMUNITYTEAM

SERVE WITH PURPOSE

FOCUSED DEVELOPMENT

PARTNERING FOR PROFITABILITY

CUSTOMERS 1ST CHOICE

23

1,470+ stores in 38 states & 3 countries!

24

25

2,450

604604

0

1,000

2,000

3,000

4,000

5,000

U.S. StoreCount March

2015

AdditionalStore

Potential

Total StorePotential

1,446

4,5003,054

Existing Markets (Core & Developing) New Markets

Source: Indicia and PMI.Note: Based on U.S. Census Bureau data; 2012 Population Estimate.

# of Stores20.6

24.6

4.4

8.7

19.4

17.9

7.5

15.0

8.6

4.3

6.0

13.9

15.6

11.9

15.7

14.4

9.7

13.5

16.9

12.4

8.0

4.1

2.80.3 2.7 0.4

1.0

2.3

1.55.7

4.3

1.7 6.7 0.4

15.4 1.5

0.20.5

Higher Density

Lower Density

Papa Murphy’s Existing Store Density(stores per million people)

Papa Murphy’s New Store Opportunity

26

27

Store Average Weekly Sales (“AWS”) Performance Improvements – Select Markets

$7,234 $8,075

$8,749 $8,870 $9,119

$-

$2,000

$4,000

$6,000

$8,000

$10,000

$12,000

$14,000

20

10

20

11

20

12

20

13

20

14

Phoenix

21 26 30

AWS

39

$9,712 $10,013 $10,919 $11,064

$11,715

20

10

20

11

20

12

20

13

20

14

Denver

41 42 46 5142 54

every new store =

+1-2 TV weeksFOCUSED

DEVELOPMENT

28

29

newCREATE

stores

30

31

33 stores

2011112 stores

2015

32

build CSD stores in frontier markets

buy CSD stores in frontier markets

build CSD stores in current markets

buy CSD stores in current markets

operate current

CSD stores with excellence

GROWTH5-Phase

Strategy

COMPANY

STORES

33

1ST

CHOICECUSTOMERS PARTNERS COMMUNITYTEAM

SERVE WITH PURPOSE

FOCUSED DEVELOPMENT

PARTNERING FOR PROFITABILITY

CUSTOMERS 1ST CHOICE

34

35

Ken CalwellChief Executive Officer

Dan HarmonSVP Operations

Jayson TippChief Development Officer & Technology

Victoria BlackwellSVP Talent/Chief Legal Officer

Years of Restaurant/ Franchise Experience

Selected Prior Experience

26

27

25

12

Mark HutchensChief Financial Officer 12

Chas HermannInterim Chief Marketing Officer

16

with continued growth and profitability…

37

38

841924 968

1,067 1,135 1,1851,257 1,301 1,347 1,418 1,461 1,476

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015Q1

Total Stores

39

$385.9 $411.4 $444.6 $502.3$584.9 $630.4 $653.3 $701.8 $739.1 $785.6

$849.7

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

System Sales($ millions)

40

9.1%

3.8%2.0%

6.1%

8.5%

2.2%

(3.1)%

5.7%2.9% 2.8%

4.5%

U.S. System Comparable Sales Growth

2008 20132012201120102009 20142007200620052004

41

Total Revenues

$48.9 $51.9

$66.9

$80.5

2010 2011 2012 2013 2014

Adjusted EBITDA

$19.5 $19.7 $22.1

$24.4

$27.7

2010 2011 2012 2013 2014

$97.4

42

43

•

•

•

•

44

Attractive Business Model

Earnings Growth

Consistent Comparable Store Sales

Solid Margin Leverage

Disciplined Unit Growth

Target +20% EPS

+2% Comparable Store Sales

Ramping to +10% EBITDA

Ramping to +6%-8% Net Units

Annual Growth Targets