Digital Marketing Agencyhttps://manymega.com
WELCOME!Willamette
SCORE
Digital Marketing Agencyhttps://manymega.com
3 SECRETS TO FACEBOOK ADVERTISING THAT WILL GET YOU RESULTS EVEN IF YOU’VE NEVER
USED FACEBOOK BEFORE
Digital Marketing Agencyhttps://manymega.com
SECRET #1LOCATION, LOCATION,
LOCATION BASED TARGETING
Digital Marketing Agencyhttps://manymega.com
Secret #1: Location Based Targeting
Beware ‘Default’ Settings• Facebook defaults to a zone around
your target area • Your customer base isn’t all of an entire
city…• Your customer base isn’t just a 25 mile
radius in your target city • Your dollars get wasted on the wrong
customers• Your time gets wasted with responses
too far away
Digital Marketing Agencyhttps://manymega.com
Secret #1: Location Based Targeting
Zip Code Targeting
• Zoning your location stops 90% of your budget going to waste
• Focus your dollars in a ‘Serviceable Zone’ where your customers are willing to drive
• Reduce to 10 miles or target specific zip codes
Digital Marketing Agencyhttps://manymega.com
Secret #1: Location Based Targeting
Zip Code Targeting
• Reduce to 10 miles or target specific zip codes
• Zoning your location stops 90% of your budget going to waste
• Focus your dollars in a ‘Serviceable Zone’ where your customers are willing to drive
Digital Marketing Agencyhttps://manymega.com
Secret #1: Location Based Targeting
Micro Targeting Strategy
• Micro target to 1 Mile
• Zoning to multiple micro-target locations
• Focus your dollars in a ‘Serviceable Zone’ where your customers are congregating
Examples..Trade ShowsUnique/ Special Events
Digital Marketing Agencyhttps://manymega.com
Secret #1: Location Based Targeting
• Zoning your location stops 90% of your budget going to waste
• Focus your dollars in a ‘Serviceable Zone’
• Where your customers are willing to drive
• Where your customers live
• Where your customers congregate
Location!!! Why did I see this?
Digital Marketing Agencyhttps://manymega.com
Secret #1: Location Based Targeting
Location!!! Why did I see this?
Digital Marketing Agencyhttps://manymega.com
SECRET #2PLACING ADS WHERE THEY ARE
MOST EFFECTIVE
Digital Marketing Agencyhttps://manymega.com
Facebook Campaigns & Placements
4 Platforms for Where Ads Are Placed11 Campaign Types for Setting Objectives
Digital Marketing Agencyhttps://manymega.com
Facebook Ad Platforms & Placements
Placements are where the ad appears
• Just like we see adds in multiple ways billboards, tv, magazines, papers
• Facebook wants to run your ad everywhere to get the most $$$
• You want your ad to run where it will get the most results
• There is one placement that will reliably drive leads & results
• This is the Facebook News Feed
Digital Marketing Agencyhttps://manymega.com
Facebook Ad Platforms & Placements
Newsfeed! – most reliable for consistent results
E-Commerce and hyper specific audience
IG – Does your IG audience buy from you?
The area that everyone ignores
Use if you already have successful ecommerce model
For purchases within FB platform
Digital Marketing Agencyhttps://manymega.com
Facebook Ad Platforms & Placements
IG – Do you do E-Commerce?
Are you already engaging with Messenger?
E-Commerce
Everywhere else on the web…
For purchases within FB platform
Shows when searching within FB
Digital Marketing Agencyhttps://manymega.com
Facebook Ad Platforms & Placements
You want your ad to run where it will get the most results
Important! – Validate with data!
Digital Marketing Agencyhttps://manymega.com
Facebook Ad Platforms & Placements
Important! – Validate with data!
Test & Then Modify (If needed)!
Digital Marketing Agencyhttps://manymega.com
Facebook Ad Platforms & Placements
Test & Then Modify! → Now set to deliver to “Mobile Devices” Only
Digital Marketing Agencyhttps://manymega.com
SECRET #3ATTENTION-GETTING, CLICK-WORTHY, ACT-NOW OFFER
Digital Marketing Agencyhttps://manymega.com
Offer? Looks great but no offer or call to action
Have you tried Facebook ads already? Did they work for you?
• Facebook Ads don’t work if you don’t have a click-worthy offer
• Or don’t have an attention getting photo, collage, or video
• You have to offer something worth clicking, or worth breaking a habit over…
Missing!!! Where is the Irresistible Offer?
Digital Marketing Agencyhttps://manymega.com
Clickworthy vs ‘Keep Scrolling’
• Plain image…
• Is this interesting enough to interrupt your thoughts and break your habits?
Would you click on this?
• Great Facebook ads are built in 6 steps – each step for a specific reason
• Great Facebook ads help your target audience solve a problem
Digital Marketing Agencyhttps://manymega.com
6 Steps for Click-worthy Ads
1. Call out the audience – Who are you speaking to?• “Location + topic” example: “Eugene Homeowners” or “Corvallis Martial Arts Fans”
2. Call out the pain – Why should your audience be interested?• Your copy should resonate with the problem your audience needs to solve
3. Use good quality images that are authentic– Avoid obvious stock images• Authentic, quality images establish credibility and capture attention
4. Include a worthy offer with scarcity based action• Include an offer that expires soon or has limited availability
5. Ensure ease of action & reduce risk to take action• Remind audience that your offer is ‘easy, simple, or quick’
6. Call to Action – repeat worthy offer with clear CTA• Include visible link or ‘click here’ - make it easy for them to take action!
Digital Marketing Agencyhttps://manymega.com
Call out the audienceCall out the pain - this
captures interest for
full story!
Worthy offer
Clear, authentic image/video -
not stock photo
Repeat worthy offer
Minimize risk – assurance of
simplicity/ease
Digital Marketing Agencyhttps://manymega.com
Scarcity
Pain point
Clear offer & action
Clear, authentic image/video -
not stock photo
Easy Call To Action Repeat worthy offer
Digital Marketing Agencyhttps://manymega.com
Implied
Scarcity/FOMO
Implied Pain point
Worthy Offer
Compelling attention-grabbing
video
Easy Call To Action Repeat worthy offer
Digital Marketing Agencyhttps://manymega.com
Clear Scarcity - FOMOWorthy Offer
Clear attention-grabbing image
Easy Call To Action Repeat scarcity
Social Proof in Comments
Digital Marketing Agencyhttps://manymega.com
RECAP3 SECRETS TO FACEBOOK
ADVERTISEMENTS
Digital Marketing Agencyhttps://manymega.com
SECRET #1LOCATION, LOCATION,
LOCATION BASED TARGETINGDon’t let Facebook determine your circle
Be in charge – Target your serviceable zone for your audience
Know who you want to target and be specific
Result: New Customers Signing Up & Booking Appointments!
Digital Marketing Agencyhttps://manymega.com
SECRET #2PLACING ADS WHERE THEY ARE
MOST EFFECTIVE
Facebook wants to spend your ad money quickly
Run your ad where it gets the most leads for you
Measure Desktop vs Mobile for best results
Digital Marketing Agencyhttps://manymega.com
SECRET #3ATTENTION-GETTING CLICK-WORTHY ACT-NOW OFFER
90% of Facebook Ads don’t hit their goal
Have a compelling, authentic photo
Follow the 6 Steps for ad success
Digital Marketing Agencyhttps://manymega.com
6 Steps for Click-worthy Ads
1. Call out the audience – Who are you speaking to?• “Location + topic” example: “Eugene Homeowners” or “Corvallis Martial Arts Fans”
2. Call out the pain – Why should your audience be interested?• Your copy should resonate with the problem your audience needs to solve
3. Use good quality images that are authentic– Avoid obvious stock images• Authentic, quality images establish credibility and capture attention
4. Include a worthy offer with scarcity based action• Include an offer that expires soon or has limited availability
5. Ensure ease of action & reduce risk to take action• Remind audience that your offer is ‘easy, simple, or quick’
6. Call to Action – repeat worthy offer with clear CTA• Include visible link or ‘click here’ - make it easy for them to take action!
Digital Marketing Agencyhttps://manymega.com
Thank You!
Link to presentation:
https://manymega.com/score