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Management, 9/eJohn R. Schermerhorn, Jr.
Prepared by: Jim LoPresti University of Colorado, Boulder
Published by: John Wiley & Sons, Inc.
Chapter 14: Motivation – Theory and Practice
Management 9/e - Chapter 14 2
Study Question 1: How do individual needs influence motivation?
Motivation and individual needs Motivation—the forces within the individual that
account for the level, direction, and persistence of effort expended at work.
Needs Unfulfilled physiological and psychological desires of
an individual. Explain workplace behavior and attitudes. Create tensions that influence attitudes and behavior. Good managers and leaders facilitate employee need
satisfaction.
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Study Question 2: What are the different types of individual needs?
Hierarchy of needs theory Developed by Abraham Maslow. Lower-order and higher-order needs affect
workplace behavior and attitudes. Lower-order needs:
Physiological, safety, and social needs. Desires for physical and social well being.
Higher-order needs: Esteem and self-actualization needs. Desire for psychological growth and
development.
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Study Question 2: What are the different types of individual needs?
Hierarchy of needs theory Deficit principle
A satisfied need is not a motivator of
behavior.
Progression principle A need at one level does not become
activated until the next lower-level need
is satisfied.
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Figure 14.1 Opportunities for satisfaction in Maslow’s hierarchy of human needs.
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Study Question 1: How do individual needs influence motivation?
Acquired needs theory Developed by David McClelland. People acquire needs through their life
experiences. Needs that are acquired:
Need for Achievement (nAch) Need for Power (nPower) Need for Affiliation (nAff)
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Study Question 1: How do individual needs influence motivation?
Acquired needs theory Need for Achievement (nAch)
Desire to do something better or more efficiently, to solve problems, or to master complex tasks.
People high in (nAch) prefer work that: Involves individual responsibility for
results. Involves achievable but challenging goals. Provides feedback on performance.
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Study Question 1: How do individual needs influence motivation?
Acquired needs theory Need for Power (nPower)
Desire to control other persons, to influence their behavior, or to be responsible for other people.
Personal power versus social power. People high in (nPower) prefer work
that: Involves control over other persons. Has an impact on people and events. Brings public recognition and attention.
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Study Question 1: How do individual needs influence motivation?
Acquired needs theory Need for Affiliation (nAff)
Desire to establish and maintain friendly and warm relations with other persons.
People high in (nAff) prefer work that: Involves interpersonal relationships. Provides for companionship Brings social approval.
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Study Question 2: What are the process theories of motivation?
Process theories of motivation … How people make choices to work hard or not. Choices are based on:
Individual preferences. Available rewards. Possible work outcomes.
Types of process theories: Equity theory. Expectancy theory. Goal-setting theory.
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Study Question 2: What are the process theories of motivation?
Equity theory Developed by J. Stacy Adams. When people believe that they have
been treated unfairly in comparison to others, they try to eliminate the discomfort and restore a perceived sense of equity to the situation.
Perceived inequity. Perceived equity.
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Study Question 2: What are the process theories of motivation?
Equity theory People respond to perceived negative
inequity by changing … Work inputs. Rewards received. Comparison points. Situation.
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Study Question 2: What are the process theories of motivation?
Managerial implications of equity theory— Underpaid people experience anger. Overpaid people experience guilt. Perceptions of rewards determine motivational
outcomes. Negative consequences of equity comparisons
should be minimized, if not eliminated. Do not underestimate the impact of pay as a
source of equity controversies in the workplace. Gender equity. Comparable worth.
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Study Question 2: What are the process theories of motivation?
Expectancy theory Developed by Victor Vroom. Key expectancy theory variables:
Expectancy — belief that working hard will result in desired level of performance.
Instrumentality — belief that successful performance will be followed by rewards.
Valence — value a person assigns to rewards and other work related outcomes.
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Figure 14.4 Elements in the expectancy theory of motivation.
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Study Question 2: What are the process theories of motivation?
Managerial implications of expectancy theory— To maximize expectancy, managers
should: Select workers with ability. Train workers to use ability. Support work efforts. Clarify performance goals.
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Study Question 2: What are the process theories of motivation?
Managerial implications of
expectancy theory— To maximize instrumentality, managers
should: Clarify psychological contracts. Communicate performance-outcome
possibilities. Identify rewards that are contingent on
performance.
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Study Question 2: What are the process theories of motivation?
Managerial implications of
expectancy theory— To maximize valence in a positive
direction, managers should:
Identify individual needs.
Adjust rewards to match individual
needs.
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Study Question 2: What are the process theories of motivation?
Key issues and principles in the goal-setting process: Set specific goals. Set challenging goals. Build goal acceptance and
commitment. Clarify goal priorities. Provide feedback on goal
accomplishment. Reward goal accomplishment.
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Study Question 2: What are the process theories of motivation?
Goal-setting theory Developed by Edwin Locke. Properly set and well-managed task goals can
be highly motivating. Motivational effects of task goals:
Provide direction to people in their work. Clarify performance expectations. Establish a frame of reference for feedback. Provide a foundation for behavioral self-
management.
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Study Question 2: What are the process theories of motivation?
Goal-setting theory Participation in goal setting
unlocks the motivational potential of goal setting.
management by objectives (MBO) promotes participation.
when participation is not possible, workers will respond positively if supervisory trust and support exist.
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Study Question 3: What role does reinforcement play in motivation?
Fundamentals of reinforcement theory … Reinforcement theory focuses on the impact of
external environmental consequences on behavior.
Law of effect — impact of type of consequence on future behavior.
Operant conditioning: Developed by B.F. Skinner. Applies law of effect to control behavior by
manipulating its consequences.
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Study Question 3: What role does reinforcement play in motivation?
Operant conditioning strategies: Positive reinforcement
Increases the frequency of a behavior through the contingent presentation of a pleasant consequence.
Negative reinforcement Increases the frequency of a behavior
through the contingent removal of an unpleasant consequence.
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Study Question 3: What role does reinforcement play in motivation?
Operant conditioning strategies: Punishment
Decreases the frequency of a behavior through the contingent presentation of an unpleasant consequence.
Extinction Decreases the frequency of a behavior
through the contingent removal of an pleasant consequence.
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Study Question 3: What role does reinforcement play in motivation?
Successful implementation of positive reinforcement is based on Law of contingent reinforcement —
Reward delivered only if desired behavior is exhibited.
Law of immediate reinforcement —More immediate the delivery of a
reward, the more reinforcement value it has.
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Study Question 3: What role does reinforcement play in motivation?
Guidelines for using positive reinforcement: Clearly identify desired work behaviors. Maintain a diverse inventory of rewards. Inform everyone about what must be
done to get rewards. Recognize individual differences when
allocating rewards. Follow the laws of immediate and
contingent reinforcement.
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Study Question 3: What role does reinforcement play in motivation?
Guidelines for using punishment: Tell the person what is being done
wrong. Tell the person what is being done right. Match the punishment to the behavior. Administer punishment in private. Follow laws of immediate and contingent
reinforcement.
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Study Question 3: What role does reinforcement play in motivation?
Schedules of reinforcement: Continuous reinforcement administers a reward
each time a desired behavior occurs. Intermittent reinforcement rewards behavior only
periodically. Acquisition of behavior is quicker with continuous
reinforcement. Behavior acquired under an intermittent schedule is
more permanent. Shaping is the creation of a new behavior by
positive reinforcement of successive approximations to it.
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Study Question 4: What are the alternative approaches to job design?
Job. A collection of tasks performed in support of
organizational objectives.
Job design. The process of creating or defining jobs by
assigning specific work tasks to individuals and groups.
Jobs should be designed so that both performance and satisfaction result.
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Study Question 4: What are the alternative approaches to job design?
Job simplification. Standardizing work procedures and
employing people in well-defined and highly specialized tasks.
Simplified jobs are narrow in job scope and low in job depth.
Automation. Total mechanization of a job. Most extreme form of job simplification.
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Study Question 4: What are the alternative approaches to job design?
Potential advantages of job simplification: Easier and quicker
training of workers. Workers are less
difficult to supervise.
Workers are easier to replace.
Development of expertise in doing repetitive tasks.
Potential disadvantages of job simplification: Productivity suffers. Cost increases due
to absenteeism/ turnover of unhappy workers.
Poor performance may result from worker boredom/ alienation.
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Study Question 4: What are the alternative approaches to job design?
Job rotation and job enlargement: Expands job scope. Job rotation.
Increases task variety by periodically shifting workers among jobs involving different task assignments.
Job enlargement. Increases task variety by combining two or
more tasks previously assigned to separate workers.
Horizontal loading.
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Study Question 4: What are the alternative approaches to job design?
Job enrichment. Building more opportunities for
satisfaction into a job by expanding its
content.
Expands both job scope and job depth.
Frequently accomplished through
vertical loading.
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Study Question 4: What are the alternative approaches to job design?
Critical psychological states:
Experienced meaningfulness of work.
Experienced responsibilities for work
outcomes.
Knowledge of actual results of work
activities.
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Study Question 4: What are the alternative approaches to job design?
Core job characteristics:Skill variety.
Task identity.
Task significance.
Autonomy.
Feedback.
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Study Question 4: What are the alternative approaches to job design?
Improving core job characteristics: Form natural units of work.
Combine tasks.
Establish client relationships.
Open feedback channels.
Practice vertical loading.
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Study Question 4: What are the alternative approaches to job design?
Checklist for enriching jobs: Remove controls that limit people’s discretion
in their work. Grant people authority to make decisions
about their work. Make people understand their accountability
for results. Allow people to do “whole” tasks or complete
units of work. Make performance feedback available.
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Study Question 4: What are the alternative approaches to job design?
Compressed workweek. Any work schedule that allows a full-
time job to be completed in less than the standard 5 days of 8-hour shifts.
Benefits — more leisure time, lower commuting costs, lower absenteeism, and potentially improved performance.
Disadvantages — increased fatigue, family adjustment problems, increased scheduling problems, possible customer complaints, and union opposition.
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Study Question 4: What are the alternative approaches to job design?
Flexible working hours. Any work schedule that gives employees
some choice in the pattern of their daily
work hours.Core time — all employees must be
at work.Flextime — allows employees to
schedule around personal and family responsibilities.
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Study Question 4: What are the alternative approaches to job design?
Potential benefits of flexible working hours: People have greater autonomy in work
scheduling while ensuring maintenance of work responsibilities.
Organizations can attract and retain employees who have special non-work responsibilities.
Worker morale may be improved.
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Study Question 4: What are the alternative approaches to job design?
Job sharing. One full-time job is split between two or
more persons.
Work sharing. An agreement between employees to
cut back their work hours to avoid layoffs or termination.
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Study Question 4: What are the alternative approaches to job design?
Potential advantages of work sharing: Trained and loyal workers can be retained
while temporarily cutting labor costs. Continued work but with reduced earnings
for those who would otherwise be laid off.
Potential disadvantages of work sharing; Employees who might otherwise be protected
by seniority may suffer an income loss.
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Study Question 4: What are the alternative approaches to job design?
Telecommuting. A work arrangement that allows a
portion of scheduled work hours to be
completed outside of the office.
Hoteling.
Virtual offices.
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Study Question 4: What are the alternative approaches to job design?
Potential advantages of telecommuting: Freedom from
Constraints of commuting. Fixed hours. Special work attire. Direct contact with supervisors.
Increased productivity. Fewer distractions. Being one’s own boss. Having more personal time.
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Study Question 4: What are the alternative approaches to job design?
Potential disadvantages of telecommuting: Working too much. Having less personal time. Difficulty in separating work and personal life. Less time for family. Feelings of isolation. Loss of visibility for promotion. Difficulties supervising work-at-home
employees from a distance.
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Study Question 4: What are the alternative approaches to job design?
Part-time work. Work done on any schedule less than
the standard 40-hour workweek and does not qualify person as a full-time employee.
Contingency workers Part-time workers who supplement the
full-time workforce, often on a long-term basis.
Now constitute 30 percent of the American workforce.
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Study Question 4: What are the alternative approaches to job design?
Implications of part-time work: Provides employers with flexibility in
controlling labor costs and dealing with cyclical labor demands.
Temporary workers may lack commitment and be less productive.
Contingency workers are often paid less and don’t receive important fringe benefits.