Year eCommerce Stores
% of Total Revenues
eCommerce Growth
EVOLVE, CHANGE, TRANSFORM: FROM PRINT PUBLISHING TO ECOMMERCE
COMMUNITY
COMMERCE
CONTENT
CURATION
HOW WHY
HOW
COMMUNITY
COMMUNITY
Year Digital Team as a % of Total
Workforce
Our Digital Team
COMMUNITY
Our Digital Team Today
•
•
•
•
•
•
•
•
•
•
•
COMMERCE
COMMERCE
COMMERCE
Year Email List Size
Building Community
CONTENT
THEN
NOW
CONTENT
CONTENT
CURATION
CURATION
CURATION
Kit Program Growth
Year Average Kit Price
Kits Sold / % Growth
YoY
Revenue % Growth
YoY
CURATION
•
•
•
•
•
•
1
2
3
4
5
6
7