• Average Open Rate: 16.7%• Click through rate: 1.5% • Emails Sent: Four emails sent between Nov’16-Jan’17

with an average 237k successful deliveries

• Facebook− Total Fans: 316.2K (6% increase YoY)− Impressions: 3.3MM (98% increase YoY)

• Instagram − Followers: 34.1K (21% increase YoY)− Impressions: 741.2K

• Twitter − Total Followers: 15.8K (14% increase YoY)− Total Retweets: 491

• YouTube− Subscribers: 533− Views: 6.3K (15% increase YoY)

• # of Visits: 401K (-36% decrease YoY)• Page Views/Visit: 1.39 (+2.6% increase YoY)• Time on site: 0:48s (-1% decrease YoY)• Total Page Views: 557k (-34% decrease YoY)

• # of Visits: 136K (-29% decrease YoY)• Time on site: 2:49 (-10% decrease YoY)

• Facebook posts consisted of holiday messaging as well as recipe suggestions, reaching a general audience that resulted in a high number of engagements

• Only one Twitter campaign ran, celebrating the launch of the avocado emoji

*This is a comprehensive total of all PR-related coverage from November 1, 2016 – January 31, 2017. It includes print, broadcast and online coverage, as well as program extension coverage (such as social media posts from our Artisan Chefs,

Blogger Ambassadors, etc.), year-to-date, and therefore is higher than traditional media impressions

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Lake Dawson, Tropical Smoothie, ends his day with the Pork Belly Slider with California Avocado.

Steven Sturm, Firebirds Wood Fired Grill, selected an attendee favorite — the

California Avocado Bacon Muffin.

Jeff Matevie, Hickory Tavern Restaurants, began his day with the Healthy California

Avocado Benedict.