PowerPoint Version

Presentation Objectives:

• Gain a basic knowledge of the coatings industry

• Develop a better understanding of American WeatherStar products and systems

• Learn how these systems are installed

• Understand and be able to present features and benefits of AWS systems

• Know how to find all of the information that we cover

Presentation Outline:

• Coatings 101

• AWS Product Mix

• AWS Repair Products

• Fluid-Applied Systems

• AWS Warranty Program

• Marketing Tools

• Equipment Overview

• Technical Services

• AWS Website Review

Coatings 101

• Industry Terms

• Determining Dry Film Thickness

OTHER CRITICAL TERMS

Fluid Applied SystemDetail DrawingMilDry Film Thickness (DFT) Wet Mil ThicknessField Adhesion TestBatch RetainWaste FactorStretch F actorWet mil gauge

ROOF MOISTURE DETECTION

Core CutInfrared ScanTramex Moisture Meter

Industry terms

VISCOSITY

Spray GradeBrush-GradeButter-GradeFlashing Grade

DATA SHEET TERMINOLOGY

Dry TimeCure TimeElongationTensile StrengthSolids by VolumeSolids by WeightPermeance Water absorptionReflectivityEmissivityFlash PointVOC’s

ELASTOMERIC COATING

Learn More

http://americanweatherstar.com/roof-coating-industry-terms/http://americanweatherstar.com/roof-coating-industry-terms/http://www.americanweatherstar.com/wp-content/uploads/2017/03/Industry-terms.pdf

Figuring Dry Film Thickness

1 GALLON PER 100 SQ. FT. OF ANY COATING OR PRIMER = 16 WET MILS

Defining DFT

Figuring DFT: Example

EXAMPLE USING URETHANE BASE COAT AND SILICONE TOP COAT:

Base coat -1.5 gallons of Urethane 520 x 16 = 24 wet mils @ .70% Solids = 16.8 DFT for base coat.

Top Coat – 1.5 gallons of Silicone 410 x 16 = 24 wet mils @ .69% solids = 16.56 DFT.

Total Theoretical DFT = 33.36

System is figured with approximately 10% waste factor.

Roof Coatings Product Mix

AWS Roof Coating Product Mix

• ASPHALT EMULSION• ACRYLICS• BUTYL RUBBER• SILICONES• URETHANES• TERMINATOR SERIES• PRIMERS• ACCESSORIES• CLEANING SOLVENTS

Asphalt Emulsions

SUITABLE SURFACES:• MODIFIED BITUMEN • SMOOTH BUR• GRAVEL BUR

BENEFITS:• INEXPENSIVE • WATER-BASED-EASY CLEAN-UP• FILLS IN ALLIGATORING AND SMALL CRACKS• CAN BE USED WITH FABRIC TO SEAL LARGE AREAS

LIMITATIONS:• WATER-BASED- CAN FREEZE• COLD TEMPERATURE APPLICATIONS

NON-FIBERED EMULSION AND FIBERED EMULSION

Acrylics

ACRYLIC 211, 211 HT, 212, 220, 221, 222, 230

SUITABLE SURFACES:• METAL • MODIFIED BITUMEN • SINGLE-PLY• POLYURETHANE FOAM • SMOOTH SURFACE BUR

BENEFITS:• EASY TO SPRAY• EASY TO CLEAN• ECONOMICAL• APPROVALS INCLUDE:ENERGY STAR, CRRC, FM, UL, MIAMI DADE, FL PRODUCT

LIMITATIONS:• PONDING WATER• COLD TEMPERATURE APPLICATIONS

Acrylic Issues

PROBLEMS: THIS IS WHAT ACRYLIC COATINGS WILL LOOK LIKE IF APPLIED IN PONDING WATER SITUATIONS

Butyls

BUTYL 310

BRUSH-GRADE 320

FLASHING-GRADE 321

SUITABLE SURFACES:• METAL • MODIFIED BITUMEN • SINGLE-PLY• POLYURETHANE FOAM • SMOOTH SURFACE BUR

BENEFITS:• EXTREMELY HIGH ELONGATION• DRIES VERY FAST• GREAT FOR REPAIRS• CAN BE USED AS A VAPOR RETARDANT OVER SPF• VERY LOW PERM RATING

LIMITATIONS:• LOW SOLIDS CONTENT• CAN BE CHALLENGING TO SPRAY• NEEDS TO BE TOP-COATED WITH ACRYLIC IN ORDER TO STAY BRIGHT WHITE

Silicones

SILICONE 410, SILICONE 412

SUITABLE SURFACES:• MODIFIED BITUMEN • METAL• SINGLE-PLY• POLYURETHANE FOAM • SMOOTH SURFACE BUR

BENEFITS:• THE BEST UV STABILITY• WEARS MUCH SLOWER • MOISTURE CURED• DRIES VERY FAST• CANNOT BE WASHED OFF BY RAIN• WITHSTANDS PONDING WATER• APPROVALS INCLUDE: CRRC, FM, ENERGY STAR, UL, MIAMI DADE

LIMITATIONS:• ATTRACTS DIRT EASILY• CAN BE CHALLENGING TO SPRAY• VERY SLIPPERY WHEN WET

Urethanes

ALIPHATIC URETHANE 510

AROMATIC URETHANE 520

BRUSH-GRADE 522

SUITABLE SURFACES:• MODIFIED BITUMEN • METAL• SINGLE-PLY• POLYURETHANE FOAM • SMOOTH SURFACE BUR

BENEFITS:• EXTREMELY DURABLE• BETTER ADHESION QUALITIES• MOISTURE CURED• DRIES VERY FAST• CANNOT BE WASHED OFF BY RAIN• WITHSTANDS PONDING WATER• APPROVALS INCLUDE: CRRC, FM, MIAMI DADE,

FLORIDA PRODUCT APPROVAL

LIMITATIONS:• CAN BE A CHALLENGE TO SPRAY• XYLENE BASED—HARSH ON EQUIPMENT• CREATES FUMES ON ROOF (HVAC UNIT MUST

RECIRCULATE AIR IN BUILDING)

Urethane 520

TERMINATOR

• AWS Terminator 622 is a technologically advanced, 100% solids, moisture cure sealant/adhesive.

• This high-strength versatile product has excellent elasticity and adhesion, making it ideal for repairs. Designed for industrial use, it can be applied to most surfaces even when surface is wet. Not only is it waterproof, it is UV stable and low VOC.

SUITABLE SURFACES:• MODIFIED BITUMEN • METAL• SINGLE-PLY• POLYURETHANE FOAM • SMOOTH SURFACE BUR

BENEFITS:• APPLIES AND CURES UNDER WATER• BETTER ADHESION QUALITIES• MOISTURE CURED• DRIES VERY FAST• CANNOT BE WASHED OFF BY RAIN• WITHSTANDS PONDING WATER

LIMITATIONS:

MORE EXPENSIVE THAN OTHER REPAIR OPTIONS

TERMINATOR 622/624XT

• AWS Terminator 624XT has the same chemical make up as 622. the only difference is viscosity. The 624 is thicker---designed to fill gaps where sagging is not an option.

Primers

905, 912, 930, 950

SUITABLE SURFACES:• METAL • MODIFIED BITUMEN • SINGLE-PLY• POLYURETHANE FOAM • SMOOTH SURFACE BUR• CONCRETE

BENEFITS:• CURES & PREVENTS RUST • PROMOTES ADHESION• USED TO INSTALL FABRIC

LIMITATIONS:• ONE PRODUCT DOES NOT SOLVE ALL PRIMING ISSUES

Accessories

POLYESTER FABRIC

• 2”,4”, 6”, 12”, 20” & 36”

SEAM TAPE

• 2”, 3”, 4” & 6”

3M ROOFING GRANULES

MICRO FIBERS

Cleaning Solvents

Rule 66 Mineral Spirits

Xylene

Learn more

Product Cross Reference Chart

http://americanweatherstar.com/roof-coating-industry-terms/http://www.americanweatherstar.com/download/individual-documents/?wpdmdl=14699&ind=66pPBljaLLKR8IQ7Un7qEnwsKmCNnoN8TJ0BVGfrV-lZYmmrPREKWEf2HhyfmsaL5IKH99G4OeV56G13R9vvjc5RISaU01VuqfYwIagkV7ORWcAfeUtlpG12tqH2oDHrTyAvnrEKCdamdyd1qQk7vg6tl0S_rU5gdWSb6QgoLhMmkVKSnmpQ9pvqE8aiLpWBroJMCWC7dPqtLJdMwcCYZdldW5lOqikHXrL-xrO4XHGtzpjuxkTaBfyGMKBELf4f

Repair Products

Terminator 622 & 624XT Repair Mastics Fibers & Sealers

Accessories Application Tools Download Catalog

Maintenance & Repair Products

http://www.americanweatherstar.com/wp-content/uploads/2017/08/aws_repair_catalog_web.pdfhttp://www.americanweatherstar.com/application-tools/http://www.americanweatherstar.com/accessories/http://www.americanweatherstar.com/fibers-and-sealers/http://www.americanweatherstar.com/repair-mastics/http://www.americanweatherstar.com/terminator-622-and-624xt/http://www.americanweatherstar.com/terminator-622-and-624xt/http://www.americanweatherstar.com/repair-mastics/http://www.americanweatherstar.com/fibers-and-sealers/http://www.americanweatherstar.com/accessories/http://www.americanweatherstar.com/application-tools/http://www.americanweatherstar.com/wp-content/uploads/2017/08/aws_repair_catalog_web.pdf

Repair Products Offered

1. Terminator: 622, 624XT622:10 oz tube, 28 oz tube, 2 gal pail624XT: 10 oz tube

2. Repair Mastics: Butter Grade 221, Silicone Brush Grade 422, Urethane Brush Grade 5222 gal pail, 5 gal pail

3. Fibers & Sealants: Micro Fibers & Sky Light Sealer 2305 gal pail

Repair Products Offered

4. Accessories:Polyester Fabric: 2”, 4”, 6”, 12” 20” & 36”Butyl Back Seam Tape: 2”, 3” 4”, 6”Cleaning Solvents: Mineral Spirits & Xylene – 5 gal pail

5. Application ToolsCaulk Gun: 10 oz, 28 ozChip Brush: 2” , 4”

AWS Fluid Applied Systems

Click System Logos to Learn More

http://americanweatherstar.com/met-a-gard-2/http://americanweatherstar.com/met-a-gard-2/http://americanweatherstar.com/met-a-sil/http://americanweatherstar.com/ure-a-sil-roofing-system-2/http://americanweatherstar.com/envir-o-sil-2/

AWS Fluid Applied Systems

1. Suitable substrates?2. Which AWS products compose this system?3. What are my equipment options?4. What types of warranty are available for this system? 5. When is this system the best option?6. When is it not the best option?

Suitable substrates?-Metal

Which AWS products compose this system?-Primers = 912-Waterproofing = 220, 221-Base Coat = 211-Top Coat = 211

What are my equipment options?-Airless Sprayer is best option for uniform mil thickness-Spreader is also an option with Rooftop Equipment’s Profile Rollers

What types of warranty are available for this system?5 and 10 year warranties available

When is this system the best option?-Price sensitive-Warm weather

When is it not the best option?-Cooler weather-Rainy season

LEARN MORELearn More

http://www.americanweatherstar.com/metal-roof-restoration/

Suitable substrates?-Metal

Which AWS products compose this system?-Primers = 912-Waterproofing = 522-Base Coat = 211 HT-Top Coat = 211 HT

What are my equipment options?-Airless Sprayer is best option for uniform mil thickness-Spreader is also an option with Rooftop Equipment’s Profile Rollers

What types of warranty are available for this system?12 and 15 year warranties available

When is this system the best option?-Longer warranty required-Custom colors available

When is it not the best option?-Cooler weather-Rainy season

LEARN MORELearn More

http://www.americanweatherstar.com/metal-roof-restoration/

Suitable substrates?-Modbit, smooth BUR, single-ply, concrete, SPF

Which AWS products compose this system?-Primers = 950 (concrete)-Waterproofing = 522-Base Coat = 520-Top Coat = 410 or 412

What are my equipment options?-Graco 833 -Super Spreader with Rooftop Equipment’s Profile Rollers

What types of warranty are available for this system?12 and 15 year warranties available

When is this system the best option?-Cooler weather-Low slope-More than 10 year warranty required-Areas with high probability of rain

When is it not the best option?-Xylene based materials cause an odor in the area (make sure AC units are not pulling in fresh air) Learn More

http://www.americanweatherstar.com/flat-roof-restoration/

Let’s build the systems…

• Pressure Wash• Brush Grade 522 to seams, penetrations, &

Transition areas• Base Coat of Urethane 520• Top Coat of Silicone 410

12 Year System 10 Year System

• Pressure Wash• Check all fasteners to determine if they should be

tightened or replaced• Apply primer if necessary (rust, previously coated,

factory painted)• Apply AWS Mastic to fasteners, seams,

penetrations• Apply base coat Acrylic 211• Apply top coat of Acrylic 211

http://www.americanweatherstar.com/metal-roof-restoration/http://www.americanweatherstar.com/flat-roof-restoration/

Warranty Program

The implied warranty offers much more liability than the document you present…

Apply for a warranty on every project!

Warranty Program

Material Warranty 5,10,12 & 15 Years

Labor & Material Warranty5,10,12 & 15 Years

• Renewable• Transferrable• Extendable

Learn More

http://www.americanweatherstar.com/warranties-2/

Warranty Program:

Requirements

Material Warranty

-Must be Approved Contractor-Completed application-Roof graph and job photos-Inspection not required-No cost

Labor and Material Warranty

-Must be Platinum Contractor-Completed application-Roof graph and job photos-Third party inspection-Warranty fee

Marketing Tools

• Web-site landing pages• Videos/blogs/social media• Testimonials• System brochures• Quick specs• Dry samples• Case studies• System branded warranties• Star Gard Plus program

http://www.americanweatherstar.com/category/videos/http://www.americanweatherstar.com/blog/http://www.americanweatherstar.com/facility-manager-testimonials/http://www.americanweatherstar.com/quick-specs/http://www.americanweatherstar.com/case-studies/http://www.americanweatherstar.com/warranties-2/

Marketing Tools

System Brochures

Click Brochures to Learn More

http://www.americanweatherstar.com/wp-content/uploads/2017/08/Met-A-Gard-Brochure-Printable.pdfhttp://www.americanweatherstar.com/wp-content/uploads/2017/08/Ure-A-Sil-Brochure-Printable.pdf

LEARN MORELearn More

http://americanweatherstar.com/roof-coating-industry-terms/http://www.americanweatherstar.com/urethane-plus-silicone-roof-coating-system/

Marketing Tools:

Quick Specs

Learn More

http://americanweatherstar.com/wp-content/uploads/2015/08/Quick-Spec-Modbit-Ure-A-Sil.pdfhttp://www.americanweatherstar.com/quick-specs/

Marketing Tools:

Sample Warranties

Learn More

http://americanweatherstar.com/wp-content/uploads/2015/08/Quick-Spec-Modbit-Ure-A-Sil.pdfhttp://www.americanweatherstar.com/warranties-2/

Warranty extension plan

Learn More

http://www.americanweatherstar.com/aws-roofing-warranty-extension-plan/http://www.americanweatherstar.com/aws-roofing-warranty-extension-plan/http://americanweatherstar.com/wp-content/uploads/2015/08/Quick-Spec-Modbit-Ure-A-Sil.pdfhttp://www.americanweatherstar.com/aws-roofing-warranty-extension-plan/

Equipment Overview

Installation:• Spreaders• Spray Rigs

Mil Testing:• Wet mil gauge• Comparator• Magnetic mil gauge

Moisture Detection:• Hand held moisture scanner • Deck Scanner• Infrared camera• Core-cutting device

Learn More

http://www.americanweatherstar.com/roof-coating-equipment/

Installation Equipment

Equipment Overview

Video Link

https://www.youtube.com/watch?v=WlFbhpryZVc

Equipment Overview:Moisture Detection

• Handheld moisture scanner• Deck scanner• Infrared camera• Core cutting device

Equipment Overview:Mil Thickness Testing

• Wet mil gauge• Comparator• Magnetic mil gauge

Technical Services

• Field Reps• 3rd Party Consultant• Hail Expertise: Casualty Consulting Services• Tech Tips• Tech Talk• Technical Catalog on a Flash Drive• Technical Services Director: Eric Long

– Application Guidelines– Coverage Rates– Material Quotes– Samples

http://www.americanweatherstar.com/field-sales-representatives/http://www.americanweatherstar.com/ure-a-sil-vs-texas-hailstorm/http://www.americanweatherstar.com/category/technical-tips/http://www.americanweatherstar.com/?s=tech+talkhttp://www.americanweatherstar.com/new-interactive-catalog/http://www.americanweatherstar.com/application-guidelines/http://www.americanweatherstar.com/download/mastic-coverage-rates/

Technical Services:

Catalog on Flash Drive

Website review

HOW TO FIND• Equipment Options• Product Data Sheets• Product Cross Reference Chart• Spray Guides• Adhesion Test Instructions• Custom Tint Option• Application Guidelines• Metal Roof Stretch Factor• Mastic Coverage Rates• Detail Drawings• Roof Surface Cross Reference Charts• Quick Specs• Product & System Approvals• Safety Data Sheets

http://www.americanweatherstar.com/roof-coating-equipment/http://www.americanweatherstar.com/roof-coatings-product-data-sheets/http://www.americanweatherstar.com/download/individual-documents/?wpdmdl=14699&ind=66pPBljaLLKR8IQ7Un7qEnwsKmCNnoN8TJ0BVGfrV-lZYmmrPREKWEf2HhyfmsaL5IKH99G4OeV56G13R9vvjc5RISaU01VuqfYwIagkV7ORWcAfeUtlpG12tqH2oDHrTyAvnrEKCdamdyd1qQk7vg6tl0S_rU5gdWSb6QgoLhMmkVKSnmpQ9pvqE8aiLpWBroJMCWC7dPqtLJdMwcCYZdldW5lOqikHXrL-xrO4XHGtzpjuxkTaBfyGMKBELf4fhttp://www.americanweatherstar.com/download/coatings-spray-guides/http://www.americanweatherstar.com/download/individual-documents/?wpdmdl=14699&ind=KWLfUnY0A2_aJ0MolVGiWcnr1S6JhRC5wzSwO6iibFQ3yC93s_l5oUgEQ9kwFGv1DTCpl7f0jr3JAvqqF78kfnfgK7Y1kWVKrfuyh0PmED7WKeelJPQGKMmSUFgdhuqHGwrUhyQrfPbnsYT4bnwnWrGMltFYT3TvJWr6Ug1mr_sqz8ZxHekB2XYYC1yaOs_gJdtIRKuV6whofcW9CCHd8ufKqFEvNbvvy33zgUskjOwCVPMLntZH0r-vsO83FFOUhttp://www.americanweatherstar.com/download/individual-documents/?wpdmdl=14699&ind=6h5WnGrLX5RSqukr-cGb7KLNEnuoi86PS75jGcG1xZQdnd8IRtlx9CD2JYZfCxNQcpEZ5qRcrYyl52H-vXWpUkBPvdPRg0HtjcY-m5pBdyLsj7ZFrC-PeqhTzuUhjM06SvshfCncHKq8RCmG-7-deFNNFDiUPz7kujtbSU7lMZNb58TKHxn8MBRXyiQ1VgLUEoO8Y-jCvlseS7fS0gF7g0NDeBd4_pzY8zXPGoCCrbshttp://www.americanweatherstar.com/application-guidelines/http://www.americanweatherstar.com/download/individual-documents/?wpdmdl=14699&ind=OimehG2lsWsbMJHKcMZVkGW1TNnsEBinzq3XsqNqHF8jziiOzk_mxQs9p401_DeYpR78iTO5kPawdZ4BPhZ7hcqHRJrBkZMzjvGV00ha5AWl24ZSiLaiz99UVZyrx483LxAM49YtjBgeHHTmGfejq77UDSeZc8UmUiSiDcWpmJexLW88mdZT14fY0cxSEYkME_fvAA5Si9cRVm6Pqtx4dPhvgMY6JIAGwvCec3IcCT0fJ3ZA0Eh2j9pp4SGS3yDUhttp://www.americanweatherstar.com/download/mastic-coverage-rates/http://www.americanweatherstar.com/detail-drawings/http://www.americanweatherstar.com/roof-surface-cross-reference-charts/http://www.americanweatherstar.com/quick-specs/http://www.americanweatherstar.com/approvals/http://www.americanweatherstar.com/safety-data-sheets/http://www.americanweatherstar.com/

Why Restore VS Replace ?

A RESTORATION SYSTEM:

1. Costs Less

2. Provides Tax Benefits

3. Extends Your Roof’s Life

4. Is More Sustainable

5. Is Far Less Intrusive to the Business

6. Is Fully Adhered

7. Is Seamless (monolithic)

8. Offers Less Liability for the contractor

9. Is Far Less Expensive to Train Employees

10. Allows a Conventional Contractor to Diversify their Business

FAST (fluid-applied system techniques) Academy at American WeatherStar is a great opportunity to dive into the roof coatings industry in an immersive, comprehensive, hands-on learning environment. The 2-day roofing course offers commercial roofing contractors, consultants, architects and independent field representatives hands-on experience with roof coatings and equipment in real-world settings and provides powerful insight on sales techniques plus proven strategies for generating leads.

Learn More About FAST Academy

Get your competitive advantage

in commercial roofing.

Want to Attend FAST Academy?

http://www.americanweatherstar.com/fast-academy/http://www.americanweatherstar.com/fast-academy/