Prime ProspectsYour Global Marketing Services Company

BIG SEO CHECKLIST

18 SEO points worth checking

SEO CHECKLIST

Is your domain name short and/or memorable?

2

Is your site’s functionality clear and easy to use?

3

Does your home page clearly define and show what your brand does?

4

Do any of your pages require the canonical tag?

The canonical URL allows you to tell search engines that certain similar URLs are actually one and the same. Sometimes you have products or content that is accessible under multiple URLs, or even on multiple websites. Using a canonical URL (an HTML link tag with attribute rel=canonical) means these can exist without harming your rankings.

5

Have you carried out a PESTLE analysis?

P for PoliticalE for EconomicS for SocialT for TechnologicalL for Legal E for Environmental.

Use this method to track the environment they’re operating in or are planning to launch a new project/product/service etc.

6

Have you personalised / forwarded your ‘not-found’ pages for your users.? You can offer

related pages.

7

Do certain pages return the right 404 (not found) code which need to do so?

8

Are you using the right redirect codes?

9

Have you ensured all your alt attributes and meta tags are in place and optimised?

10

Have you tested your site navigation to make sure all the links are working correctly?

11

Is your site going to be responsive (works directly with mobile/tablet) or reactive?

(adapts to mobile/tablet)

12

Is your content both mobile and tablet friendly?

13

Is your content SURE? Substantial, Unique, Relevant and Engaging with limited duplicate

content?

14

Have you decided which keywords to target with content? Use Google keyword planner

15

Are you writing for people not robots?

16

Have you started building relationships with relevant site publishers?

17

Have you ensured no content is blocked by robot.txt?

18

Have you ensured that your link profile is natural and not manipulative, artificial or

manufactured?

BIG SEO CHECKLIST

18 SEO points worth checking

Prime ProspectsYour Global Marketing Services Company