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8/3/2019 P&P - Grupo 2 - Consumer Behavior - Douglas Augusto Carbajal Lujn
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8/3/2019 P&P - Grupo 2 - Consumer Behavior - Douglas Augusto Carbajal Lujn
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1. Explain the 2 experiments of Brian Wansik and which was the
reaction of the buyers before and after the experiment?
The experiment consisted of, if you do not put limitations on people in the
products, they do not take interest.
The first part of the experimentconsisted of placing a sign which says:
*Soup, 79 cents. Then it was observedthat almost no one bought and paid noattention.
In the second part of the experiment thesign was changed to another that said:
*Soup, 79 cents, limit 12 per person. Inthis case it was found that when peoplewent through that sign would stop andbought whatever they could, because itimposed a limit order
8/3/2019 P&P - Grupo 2 - Consumer Behavior - Douglas Augusto Carbajal Lujn
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2. Why shopping in a supermarket is considered as a complex
experience?
Because the supermarket is
considered one of the most complex
environments that we have visually in
our daily life.
Also, because our brain assimilates
everything mentioned going to anotherstate of consciousness but we realize
this state is called beta.
8/3/2019 P&P - Grupo 2 - Consumer Behavior - Douglas Augusto Carbajal Lujn
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3. Why shopping in supermarket with a list is not a good idea to
save money?
Because most people spend more
time shopping for things that are not
on the list or did not think they buy,
whether the offers, promotions last
minute.
One reason is that some people are
rewarded buying more things
because they believe that they bought
only products were on the list but
contradictory they are rewarded to
buy more than before.
8/3/2019 P&P - Grupo 2 - Consumer Behavior - Douglas Augusto Carbajal Lujn
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4. According teachers assistants Jennifer Chang experiment,why buyers choose certain products in the store and
why their behavior changes when are at home?
Jennifer believes that buyers looking to buy at the supermarket brands
where they feel more recognized and identified, but in their homes is not the
same, just the opposite, for example, married wives remove wrappers and
packaging of products and then they give to their children in a personalized
way such as if they were owns products .
8/3/2019 P&P - Grupo 2 - Consumer Behavior - Douglas Augusto Carbajal Lujn
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5.How brands influence our lifestyle and how can determine
our social status?
Because we buy the brands as a shortcutfor a quick way to tell people who we are
or want to be.
The mark in many cases represents a
culture and a way of telling detail otherthat we love about sports, music, food and
more.
So if there are marks there so are
hierarchies in the marks, and we can see
that purchases leading brands are more
expensive or luxury therefore if we are in
this hierarchy this provides a high status.
8/3/2019 P&P - Grupo 2 - Consumer Behavior - Douglas Augusto Carbajal Lujn
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6. According to psychoanalyst David Lewis, how the man brain
works in a purchase situation with limited time? Healthy or
harmful? Explain
Situation with
limited timeWhen the man is under pressurecomes a response mechanism that iscalled "fight response.
We can observe that when theman found in a high-pressuresituation with limited time, hislevel of cortical increases and thisis very bad and harmful for him.
8/3/2019 P&P - Grupo 2 - Consumer Behavior - Douglas Augusto Carbajal Lujn
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7. Which is the difference between a typical men and women
purchase behavior?
Typical
women Women tend to be more
careful than men, since they
go to several stores before
returning to the first, they
compare quality and price.
Typical
men But men buy as a swat team, they
come and take the victim, the
product, and leave as soon as
possible.
8/3/2019 P&P - Grupo 2 - Consumer Behavior - Douglas Augusto Carbajal Lujn
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8. Why to be a compulsive shopper could destroy your life?
COMPULSIVESHOPPER
frustrations
feelings traumaBecause it is a problem that begins as an
uncontrollable instinct becomesdependent, and may eventually lead to
economic collapse and the crisis of
homes like yours.
8/3/2019 P&P - Grupo 2 - Consumer Behavior - Douglas Augusto Carbajal Lujn
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9. Be a consumer means to be part of the society?, what do you
think about it?
I think if the consumer is part of society, because our families
are friends and acquaintances all potential buyers.
For example:
Children are influencing today's society and grow when they
become buyers and are those who choose us for prices, better
quality, better service or type demarcation of products.