Date post: | 25-Jul-2015 |
Category: |
Marketing |
Upload: | andrew-miller |
View: | 149 times |
Download: | 4 times |
@AndrewCMiller
Andrew Miller | @AndrewCMillerCo-Founder | Workshop Digital
You Got The Conversion, Now What?!
@AndrewCMiller
Start with the clicks that close
Of all the clicks we get, which convert to a closed sale?
How can I get more visitors like them?
@AndrewCMiller
Capture Campaign Data in Your CRM
Campaign & KW data Ad crea6ve Offer Landing page variant
Campaign data Promo6on / Offer Whisper messages
Customized sales pitches Calculate Life6me Value
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@AndrewCMiller
Track Offline Sales in AdWords
1. Import CRM data from offline sales to create AdWords conversions.
2. Identify the campaigns, keywords, and ads that generated an offline sale.
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@AndrewCMiller
Remarket to Advanced Segments
All Visitors
Product/Service Category
Product
Add to Cart
Completed Purchase
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@AndrewCMiller
Measure Assisted Conversions
1. AdWords: Tools > Conversions > Search Funnels 2. Analytics: Conversions > Multi-Channel Funnels > Assisted Conversions
More Info
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@AndrewCMiller
Analyze Segments &
Cohorts
Measure Conversions
& ROI
Expand Audiences & Channels
Refine Never Set &
Forget!