PPC Health Check

PPC Campaign Tips & Initial Account Set-up

2014

Account Structure

Settings

Conversion TrackingWhat Are You Tracking? Is It Working?

BudgetsWhat Delivery Method Are

You Using?Is Your Budget Efficient?

Thanks

Resource: http://searchengineland.com/start-the-new-year-with-a-ppc-health-check-part-1-179471#!