Presenters:

Larry Kim | Founder, CTO of Wordstream

Sean Quadlin | Writer and account manager at PPC Hero & Hanapin Marketing

PPC Optimization Clinic Webinar Live account assessments plus tips for

optimizing your PPC Performance

& HOSTED BY:

Speaker Introductions

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• Larry Kim

– Founder, CTO, WordStream, Inc.

– Been doing PPC & SEO for 10 Years!

– 3 Years ago, started WordStream!

– Today we’re an industry-leading provider of a PPC Management Platform and Keyword Research Tools

• Sean Quadlin

– Account Manager at Hanapin Marketing and Blogger at PPC Hero

– Manages clients ranging up to $130,000 in PPC spend/mo.

– Focuses primarily on lead generation

– PPCHero.com is the leading site for PPC Strategies, News and Information

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• The Importance of PPC Account Optimization

• Live PPC Account Optimizations – The Good

– The Bad

• 5 Tips to help you optimize your PPC accounts.

PPC Optimization Clinic Agenda

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Take Part in Live Blogging on Twitter / Google+

• Include the hashtag #ppcclinic in your Twitter tweets, Google+ status updates, etc.

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Live-Poll Question 1

Question: Which of the following AdWords Metrics would you say are the most important for managing your Google AdWords Search campaigns? #ppcclinic

a) CPL

b) CTR

c) Time on site

d) ROAS

e) Total Revenue

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Live-Poll Question 2

How long have you been involved with Search Marketing? #ppcclinic

a) Less than 1 Year

b) 1-3 Years

c) 3-5 Years

d) 5+ Years

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Why is account optimization key?

• Why do you brush your teeth?

• Why do you pay your bills?

• Why do you put gas in your car?

• Because it’s necessary.

– And it also feels sort of good.

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Live Clinic Time!

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• Thank you so much to our 2 volunteers!

Optimization Tips For Your Accounts

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• Identify your key metric

• Optimize to this metric

• Recognize how important Quality Score is to everything

• Keep in mind that your different metrics are going to affect one another

• Keep things going up and to the right

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Summary: PPC Optimization Clinic

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A. In order to optimize you account, you need to know where you want it to be

B. Whatever method you use to analyze your account, find out what best practices you aren’t following (or at least which best practices don’t work for your account)

C. Through diligence and regular maintenance you can optimize your account to meet your key performance indicator

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Final Poll Question

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Q: If you’re looking for help with your accounts, would you like…

#ppcclinic

a) WordStream Offer: A free 1-on-1 AdWords account assessment with a certified AdWords Professional

b) A free one-on-one solutions blueprint/account assessment with Hanapin Marketing (for accounts with over $20,000/ month in spend)

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Your Questions

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Thank you for attending WordStream & Hanapin Marketing’s PPC Optimization Clinic webinar. #ppcclinic Don’t forget to sign up for a Free Trial of WordStream:

http://www.wordstream.com/ppc-free-trial Sign up for a Free Solutions Blueprint from Hanapin Marketing

http://www.hanapinmarketing.com/solutions-blueprint-sign-up

Or contact us directly: Larry Kim lkim@wordstream.com http://twitter.com/larrykim Sean Quadlin sean.quadlin@hanapinmarketing.com

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