13
THE SMALL BUSINESS SEO & PPC BLUEPRINT 6 Quick & Effective Ways For Small Businesses To Improve Search Rankings & Drive Leads
| Date post: | 12-Feb-2017 |
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THE SMALL BUSINESS SEO amp PPC
BLUEPRINT6 Quick amp Effective Ways For Small Businesses
To Improve Search Rankings amp Drive Leads
WinLocal 2
Introduction
It Begins With SEO
And Then Maximize PPC or Lose Business
Conclusion
About GO Digital
Contact Us
TABLE OF CONTENTS
3
8
4
12
13
13
WinLocal 3
Introduction
Did you know consumers use on average 79 different media sources when shopping for products or services Gone are the days when the path to a sale was singular and dominated by TV commercials It just isnrsquot that easy or fast anymore The path to the all-elusive sale takes longer is more complicated and typically involves multiple devices platforms and channels And the more complicated and lengthy that path becomes the more challenging it is for smalllocal businesses to convert casual browsers ndash wherever they may be searching ndash into loyal repeat customers
But where does that path first begin For most it starts with typing in keywords and phrases into search engines like Google Yahoo or Bing That first search can mean the difference between customers walking into your store and consumers buying goods from your competitor if your business doesnrsquot show up on the first page of their search results Itrsquos not good enough to simply have your business appear anywhere in search rankings To count ndash and sustain your business in the form of foot traffic and sales ndash your business must appear high enough in search rankings to be seen by your potential consumers
WinLocal 4
IT BEGINS WITH SEOTherersquos a joke in the digital marketing world that says the best place to hide a body would be on page two of Googlersquos search results Thatrsquos because page one receives 915 percent of all traffic that clicks through to a website Clearly itrsquos not an easy feat ndash but if you tackle it with the steps wersquore outlining yoursquoll have a better chance of making it onto the first page of search results
Making it onto the first page of search results is just the first step Itrsquos equally important to ensure your website ranks in at least the top three spots of search results Why you may ask The answer is simple ndash the farther down the page your business is listed the less likely it is that consumers will click on your website link And that failure to click can cost your business a great deal of money
Average Traffic Share Based On Rank ndash Chitika Insights June 2013bull Rank 1 ndash 325bull Rank 2 ndash 176bull Rank 3 ndash 114bull Rank 4 ndash 81bull Rank 5 ndash 61bull Rank 6 ndash 44bull Rank 7 ndash 35bull Rank 8 ndash 31bull Rank 9 ndash 26bull Rank 10 ndash 24
Only 85 percent of online search traffic ends up past the first page of Google search results ndash Chitika 2013
Average Traffic Share Based On Search RankingChitika Insights June 2013
Rank 1 325
Rank 2 176
Rank 3 114
Rank 4 ndash 81
Rank 5 ndash 61
Rank 6 ndash 44
Rank 7 ndash 35
Rank 8 ndash 31
Rank 9 ndash 26
Rank 10 ndash 24
WinLocal 5
While some may scoff and say lsquonothing is freersquo that isnrsquot always true in the world of SEO According to Conductor 47 percent of website visits originate from organic search results One of the easiest and most effective ways to improve your SEO is by claiming your businessrsquos local search listings Google My Business Bing Places and Yahoo Local all provide small businesses with the ability to create profiles that appear in search engine results when someone looks for their business locally
Once yoursquove claimed your business across all these listings the next important step is to completely fill out each listing with your business name address website store hours and phone number This will not only help consumers easily get in contact with you when your business pops up in their search results but it will also increase your online credibility ndash something that is very important on search engines
In addition to easily providing contact information for consumers looking for your products or services claiming your online listings also allows you to share photos of your business provide a link to maps for directions and directly respond to customer reviews
ST
EP
CLAIM amp CLEAN UP YOUR ONLINE LISTINGS1
An example of what claiming your listing on Google looks like
WinLocal 6
Link building can be compared to running for political office In the same way candidates seek endorsements from well-known politicians to bolster their credibility small business websites perform better in organic search rankings when more established websites link out to them This is because search engine algorithms recognize that trustworthy sites tend to link to other trustworthy sites
The best way for your local business to get other sites to link to your website is through earned media ndash that is when local news publications and TV stations write and produce stories about your business How does this help your local business It provides added credibility Getting your customers to share your website on their social media platforms and if possible working with local bloggers who can give your business a shout out in their blog are also effective ways to improve your link building
INCREASE CREDIBILITY WITH LINK BUILDING 2STEP
See How GO Digital Helped Zarley Law Firm Increase Business With SEO
Visits per monthIncrease in page views
35 286Top keywords on Google
10
VIEW ALL CASE STUDIES
WinLocal 7
DITCH THE KEYWORD STUFFING BUILD OUT QUALITY CONTENT
3STEP
A few years ago stuffing your websitersquos content full of relevant keywords may have helped your site shoot up to the top of search rankings However rightfully so Google and other search engines recognized that these sites werenrsquot necessarily the most helpful ones to serve to search engine users As a result they changed their algorithms to reflect this SEO model Now keyword stuffing can actually hurt rather than help your website rankings
Instead what search algorithms are looking for is quality relevant content Therefore you will want to include some relevant keywords in your content but yoursquoll want to do it in a way that flows naturally with what yoursquore talking about You will also want to update your content often which is why having a frequently updated blog is important for any small business owner
What does quality content look like It connects directly with your specific audiences interests and needs
Keyword Stuffing = Bad Quality Content = Good
WinLocal 8
AND THEN MAXIMIZE PPC OR LOSE BUSINESS
PPC or Pay-Per-Click ad campaigns are another great way to increase small business search rankings Local businesses are able to use PPC campaigns to target a hyper-local audience that is actively looking for their product and services By utilizing geo-modified search query techniques and other targeting methods a local business can generate a regular flow of qualified leads and sales for their business
Many smalllocal businesses who turn to PPC advertising often make the mistake of thinking they are saving money by running their campaigns themselves They donrsquot realize how complex PPC adertising is Although the search engines may make it easy to start a campaign it requires small businesses to invest a great deal of time technical know-how and optimization techniques that an average SMB does not typically possess This lack of technical skills resources and time could very well cost more money in wasted advertising dollars than it would cost to hire an experienced PPC expert or agency
With the massive amount of searches being performed on search engines each year the reach and capabilities of PPC ads will continue to evolve alongside how users are performing those searches and reacting to the results provided Google Bing Yahoo and other search engines and PPC advertising providers will continue to innovate and find new ways to connect businesses and their searchers together in highly targeted ways This means continued improvement to the return on investment for advertisers as they are able to reduce wasteful spending and generate additional clicks from a qualified audience
WinLocal 9
Everywhere you turn people are using smartphones and tablets to simplify speed up and improve their shopping experience ndash no matter where they may be The reality is that wersquore living in a mobile-first world Just look at the numbers ndash Search Engine Journal reports that one in four searches are conducted on mobile devices
In fact the average American spends about two hours a day on a mobile device (smartphonetablet) making it a necessary platform for online advertising if you want to reach as many potential consumers as possible This means that your PPC ads must also be optimized for mobile
Mobile PPC optimization includes
SHORTER COPY Since there is limited screen real estate to work with on mobile devices keep your headline copy to only about four words and include top keywords for your business
AD EXTENSIONSThese allow you to make your ad more interactive for mobile users which makes it perfect for those needing to contact your business on-the-go
MOBILE LANDING PAGES If your PPC ad directs consumers to a site that is not optimized for mobile devices you risk losing both new and returning customers Instead direct them to a mobile landing page with click-to-call buttons and an easy-to-navigate page layout that will make it easy for them to learn about your business and contact you directly
OPTIMIZE FOR MOBILE OR LOSE CUSTOMERS
4STEP
1 in 4 online searches are conducted on mobile devices ndash Search Engine Journal
WinLocal 10
ldquoSet it and forget itrdquo is not a phrase you want to associate with your PPC campaigns In order to ensure that you are getting the most out of your PPC ads yoursquoll want to monitor your keywords often to see which are performing better than others and switch them up as needed It doesnrsquot make sense to continue to put ads behind a keyword thatrsquos providing little return on investment
Yoursquoll also want to keep ads updated based on the season to capture the most relevant search queries For example an HVAC company shouldnrsquot be using keywords for air conditioning in the winter as their relevant customer base wonrsquot be needing AC repairs during the cold seasons Instead that HVAC company would be better served by investing more ad dollars behind keywords that are actually relevant during the winter such as heating repairs
REFRESH THOSE KEYWORDS 5STEP
Where does your business rank in search results compared to your competitor Find out with our free digital marketing audit
WinLocal 11
Google AdWords allows you to use Ad Extensions to optimize your PPC campaigns to better direct consumers to your site This makes it easier for mobile users to call your business or get directions to your location On desktop they allow you to make your ad stand out amongst the clutter by giving you the ability to add links to social sites show ratingsreviews and more With the limited amount of copy available in PPC ads ad extensions help you maximize the ROI from your ad spend
Best Ad Extensions for Desktop
Best Ad Extensions for Mobile
USE AD EXTENSIONS 6STEP
Review Extensions
Call Extensions
Seller Rating Annotations
Location Extensions
Social Annotations
App Extensions
Sitelinks
Ad extensions make it easier for potential consumers to find what theyrsquore looking for
WinLocal 12
Conclusion
Although SEO and PPC ads are two distinct marketing techniques together they produce a complimentary and cohesive approach to search engine marketing The most obvious benefit is that businesses will receive at minimum double exposure on search engine result pages by including a PPC advertisement plus their organic website listing achieved by an SEO program According to research from Google 50 percent of clicks generated from PPC ads are incremental clicks to the businessrsquos website when they have a top organic ranking This means those additional clicks would not be provided if their PPC ads were not on the search results page alongside their organic website ranking
This is where it is of tremendous value to hire a PPC management company for one very simple reason ndash it has the know-how and resources to deliver impactful returns for your business (sales) Because your marketing budgets staffing and resources are nowhere near the size of multinational brands itrsquos more effective for you to focus on growing the bottom line and leave the tactical work to the experts
About GO DigitalThe GO Digital Vision To Transform Local Marketing and WinLocal For Local Businesses GO Digital a Gannett company is one-stop shop for local businesses looking to connect with consumers through digital marketing from search to social and everything in between For National Brands and Agencies GO Digital delivers local digital activation at national scale with push-button simplicity powered by GO Digital brands Shoplocal BLiNQ Media amp Key Ring GO Digital partners with more than 5000 of the nationrsquos top brands and retailers including PampG Target Walmart and Walgreens and leads digital marketing programs with thousands of local businesses across more than 110 local markets
Contact UsFOR MARKETING PLEASE CONTACT Tel 18889254336Email insightsgodigitalmarketingcom
WinLocal 2
Introduction
It Begins With SEO
And Then Maximize PPC or Lose Business
Conclusion
About GO Digital
Contact Us
TABLE OF CONTENTS
3
8
4
12
13
13
WinLocal 3
Introduction
Did you know consumers use on average 79 different media sources when shopping for products or services Gone are the days when the path to a sale was singular and dominated by TV commercials It just isnrsquot that easy or fast anymore The path to the all-elusive sale takes longer is more complicated and typically involves multiple devices platforms and channels And the more complicated and lengthy that path becomes the more challenging it is for smalllocal businesses to convert casual browsers ndash wherever they may be searching ndash into loyal repeat customers
But where does that path first begin For most it starts with typing in keywords and phrases into search engines like Google Yahoo or Bing That first search can mean the difference between customers walking into your store and consumers buying goods from your competitor if your business doesnrsquot show up on the first page of their search results Itrsquos not good enough to simply have your business appear anywhere in search rankings To count ndash and sustain your business in the form of foot traffic and sales ndash your business must appear high enough in search rankings to be seen by your potential consumers
WinLocal 4
IT BEGINS WITH SEOTherersquos a joke in the digital marketing world that says the best place to hide a body would be on page two of Googlersquos search results Thatrsquos because page one receives 915 percent of all traffic that clicks through to a website Clearly itrsquos not an easy feat ndash but if you tackle it with the steps wersquore outlining yoursquoll have a better chance of making it onto the first page of search results
Making it onto the first page of search results is just the first step Itrsquos equally important to ensure your website ranks in at least the top three spots of search results Why you may ask The answer is simple ndash the farther down the page your business is listed the less likely it is that consumers will click on your website link And that failure to click can cost your business a great deal of money
Average Traffic Share Based On Rank ndash Chitika Insights June 2013bull Rank 1 ndash 325bull Rank 2 ndash 176bull Rank 3 ndash 114bull Rank 4 ndash 81bull Rank 5 ndash 61bull Rank 6 ndash 44bull Rank 7 ndash 35bull Rank 8 ndash 31bull Rank 9 ndash 26bull Rank 10 ndash 24
Only 85 percent of online search traffic ends up past the first page of Google search results ndash Chitika 2013
Average Traffic Share Based On Search RankingChitika Insights June 2013
Rank 1 325
Rank 2 176
Rank 3 114
Rank 4 ndash 81
Rank 5 ndash 61
Rank 6 ndash 44
Rank 7 ndash 35
Rank 8 ndash 31
Rank 9 ndash 26
Rank 10 ndash 24
WinLocal 5
While some may scoff and say lsquonothing is freersquo that isnrsquot always true in the world of SEO According to Conductor 47 percent of website visits originate from organic search results One of the easiest and most effective ways to improve your SEO is by claiming your businessrsquos local search listings Google My Business Bing Places and Yahoo Local all provide small businesses with the ability to create profiles that appear in search engine results when someone looks for their business locally
Once yoursquove claimed your business across all these listings the next important step is to completely fill out each listing with your business name address website store hours and phone number This will not only help consumers easily get in contact with you when your business pops up in their search results but it will also increase your online credibility ndash something that is very important on search engines
In addition to easily providing contact information for consumers looking for your products or services claiming your online listings also allows you to share photos of your business provide a link to maps for directions and directly respond to customer reviews
ST
EP
CLAIM amp CLEAN UP YOUR ONLINE LISTINGS1
An example of what claiming your listing on Google looks like
WinLocal 6
Link building can be compared to running for political office In the same way candidates seek endorsements from well-known politicians to bolster their credibility small business websites perform better in organic search rankings when more established websites link out to them This is because search engine algorithms recognize that trustworthy sites tend to link to other trustworthy sites
The best way for your local business to get other sites to link to your website is through earned media ndash that is when local news publications and TV stations write and produce stories about your business How does this help your local business It provides added credibility Getting your customers to share your website on their social media platforms and if possible working with local bloggers who can give your business a shout out in their blog are also effective ways to improve your link building
INCREASE CREDIBILITY WITH LINK BUILDING 2STEP
See How GO Digital Helped Zarley Law Firm Increase Business With SEO
Visits per monthIncrease in page views
35 286Top keywords on Google
10
VIEW ALL CASE STUDIES
WinLocal 7
DITCH THE KEYWORD STUFFING BUILD OUT QUALITY CONTENT
3STEP
A few years ago stuffing your websitersquos content full of relevant keywords may have helped your site shoot up to the top of search rankings However rightfully so Google and other search engines recognized that these sites werenrsquot necessarily the most helpful ones to serve to search engine users As a result they changed their algorithms to reflect this SEO model Now keyword stuffing can actually hurt rather than help your website rankings
Instead what search algorithms are looking for is quality relevant content Therefore you will want to include some relevant keywords in your content but yoursquoll want to do it in a way that flows naturally with what yoursquore talking about You will also want to update your content often which is why having a frequently updated blog is important for any small business owner
What does quality content look like It connects directly with your specific audiences interests and needs
Keyword Stuffing = Bad Quality Content = Good
WinLocal 8
AND THEN MAXIMIZE PPC OR LOSE BUSINESS
PPC or Pay-Per-Click ad campaigns are another great way to increase small business search rankings Local businesses are able to use PPC campaigns to target a hyper-local audience that is actively looking for their product and services By utilizing geo-modified search query techniques and other targeting methods a local business can generate a regular flow of qualified leads and sales for their business
Many smalllocal businesses who turn to PPC advertising often make the mistake of thinking they are saving money by running their campaigns themselves They donrsquot realize how complex PPC adertising is Although the search engines may make it easy to start a campaign it requires small businesses to invest a great deal of time technical know-how and optimization techniques that an average SMB does not typically possess This lack of technical skills resources and time could very well cost more money in wasted advertising dollars than it would cost to hire an experienced PPC expert or agency
With the massive amount of searches being performed on search engines each year the reach and capabilities of PPC ads will continue to evolve alongside how users are performing those searches and reacting to the results provided Google Bing Yahoo and other search engines and PPC advertising providers will continue to innovate and find new ways to connect businesses and their searchers together in highly targeted ways This means continued improvement to the return on investment for advertisers as they are able to reduce wasteful spending and generate additional clicks from a qualified audience
WinLocal 9
Everywhere you turn people are using smartphones and tablets to simplify speed up and improve their shopping experience ndash no matter where they may be The reality is that wersquore living in a mobile-first world Just look at the numbers ndash Search Engine Journal reports that one in four searches are conducted on mobile devices
In fact the average American spends about two hours a day on a mobile device (smartphonetablet) making it a necessary platform for online advertising if you want to reach as many potential consumers as possible This means that your PPC ads must also be optimized for mobile
Mobile PPC optimization includes
SHORTER COPY Since there is limited screen real estate to work with on mobile devices keep your headline copy to only about four words and include top keywords for your business
AD EXTENSIONSThese allow you to make your ad more interactive for mobile users which makes it perfect for those needing to contact your business on-the-go
MOBILE LANDING PAGES If your PPC ad directs consumers to a site that is not optimized for mobile devices you risk losing both new and returning customers Instead direct them to a mobile landing page with click-to-call buttons and an easy-to-navigate page layout that will make it easy for them to learn about your business and contact you directly
OPTIMIZE FOR MOBILE OR LOSE CUSTOMERS
4STEP
1 in 4 online searches are conducted on mobile devices ndash Search Engine Journal
WinLocal 10
ldquoSet it and forget itrdquo is not a phrase you want to associate with your PPC campaigns In order to ensure that you are getting the most out of your PPC ads yoursquoll want to monitor your keywords often to see which are performing better than others and switch them up as needed It doesnrsquot make sense to continue to put ads behind a keyword thatrsquos providing little return on investment
Yoursquoll also want to keep ads updated based on the season to capture the most relevant search queries For example an HVAC company shouldnrsquot be using keywords for air conditioning in the winter as their relevant customer base wonrsquot be needing AC repairs during the cold seasons Instead that HVAC company would be better served by investing more ad dollars behind keywords that are actually relevant during the winter such as heating repairs
REFRESH THOSE KEYWORDS 5STEP
Where does your business rank in search results compared to your competitor Find out with our free digital marketing audit
WinLocal 11
Google AdWords allows you to use Ad Extensions to optimize your PPC campaigns to better direct consumers to your site This makes it easier for mobile users to call your business or get directions to your location On desktop they allow you to make your ad stand out amongst the clutter by giving you the ability to add links to social sites show ratingsreviews and more With the limited amount of copy available in PPC ads ad extensions help you maximize the ROI from your ad spend
Best Ad Extensions for Desktop
Best Ad Extensions for Mobile
USE AD EXTENSIONS 6STEP
Review Extensions
Call Extensions
Seller Rating Annotations
Location Extensions
Social Annotations
App Extensions
Sitelinks
Ad extensions make it easier for potential consumers to find what theyrsquore looking for
WinLocal 12
Conclusion
Although SEO and PPC ads are two distinct marketing techniques together they produce a complimentary and cohesive approach to search engine marketing The most obvious benefit is that businesses will receive at minimum double exposure on search engine result pages by including a PPC advertisement plus their organic website listing achieved by an SEO program According to research from Google 50 percent of clicks generated from PPC ads are incremental clicks to the businessrsquos website when they have a top organic ranking This means those additional clicks would not be provided if their PPC ads were not on the search results page alongside their organic website ranking
This is where it is of tremendous value to hire a PPC management company for one very simple reason ndash it has the know-how and resources to deliver impactful returns for your business (sales) Because your marketing budgets staffing and resources are nowhere near the size of multinational brands itrsquos more effective for you to focus on growing the bottom line and leave the tactical work to the experts
About GO DigitalThe GO Digital Vision To Transform Local Marketing and WinLocal For Local Businesses GO Digital a Gannett company is one-stop shop for local businesses looking to connect with consumers through digital marketing from search to social and everything in between For National Brands and Agencies GO Digital delivers local digital activation at national scale with push-button simplicity powered by GO Digital brands Shoplocal BLiNQ Media amp Key Ring GO Digital partners with more than 5000 of the nationrsquos top brands and retailers including PampG Target Walmart and Walgreens and leads digital marketing programs with thousands of local businesses across more than 110 local markets
Contact UsFOR MARKETING PLEASE CONTACT Tel 18889254336Email insightsgodigitalmarketingcom
WinLocal 3
Introduction
Did you know consumers use on average 79 different media sources when shopping for products or services Gone are the days when the path to a sale was singular and dominated by TV commercials It just isnrsquot that easy or fast anymore The path to the all-elusive sale takes longer is more complicated and typically involves multiple devices platforms and channels And the more complicated and lengthy that path becomes the more challenging it is for smalllocal businesses to convert casual browsers ndash wherever they may be searching ndash into loyal repeat customers
But where does that path first begin For most it starts with typing in keywords and phrases into search engines like Google Yahoo or Bing That first search can mean the difference between customers walking into your store and consumers buying goods from your competitor if your business doesnrsquot show up on the first page of their search results Itrsquos not good enough to simply have your business appear anywhere in search rankings To count ndash and sustain your business in the form of foot traffic and sales ndash your business must appear high enough in search rankings to be seen by your potential consumers
WinLocal 4
IT BEGINS WITH SEOTherersquos a joke in the digital marketing world that says the best place to hide a body would be on page two of Googlersquos search results Thatrsquos because page one receives 915 percent of all traffic that clicks through to a website Clearly itrsquos not an easy feat ndash but if you tackle it with the steps wersquore outlining yoursquoll have a better chance of making it onto the first page of search results
Making it onto the first page of search results is just the first step Itrsquos equally important to ensure your website ranks in at least the top three spots of search results Why you may ask The answer is simple ndash the farther down the page your business is listed the less likely it is that consumers will click on your website link And that failure to click can cost your business a great deal of money
Average Traffic Share Based On Rank ndash Chitika Insights June 2013bull Rank 1 ndash 325bull Rank 2 ndash 176bull Rank 3 ndash 114bull Rank 4 ndash 81bull Rank 5 ndash 61bull Rank 6 ndash 44bull Rank 7 ndash 35bull Rank 8 ndash 31bull Rank 9 ndash 26bull Rank 10 ndash 24
Only 85 percent of online search traffic ends up past the first page of Google search results ndash Chitika 2013
Average Traffic Share Based On Search RankingChitika Insights June 2013
Rank 1 325
Rank 2 176
Rank 3 114
Rank 4 ndash 81
Rank 5 ndash 61
Rank 6 ndash 44
Rank 7 ndash 35
Rank 8 ndash 31
Rank 9 ndash 26
Rank 10 ndash 24
WinLocal 5
While some may scoff and say lsquonothing is freersquo that isnrsquot always true in the world of SEO According to Conductor 47 percent of website visits originate from organic search results One of the easiest and most effective ways to improve your SEO is by claiming your businessrsquos local search listings Google My Business Bing Places and Yahoo Local all provide small businesses with the ability to create profiles that appear in search engine results when someone looks for their business locally
Once yoursquove claimed your business across all these listings the next important step is to completely fill out each listing with your business name address website store hours and phone number This will not only help consumers easily get in contact with you when your business pops up in their search results but it will also increase your online credibility ndash something that is very important on search engines
In addition to easily providing contact information for consumers looking for your products or services claiming your online listings also allows you to share photos of your business provide a link to maps for directions and directly respond to customer reviews
ST
EP
CLAIM amp CLEAN UP YOUR ONLINE LISTINGS1
An example of what claiming your listing on Google looks like
WinLocal 6
Link building can be compared to running for political office In the same way candidates seek endorsements from well-known politicians to bolster their credibility small business websites perform better in organic search rankings when more established websites link out to them This is because search engine algorithms recognize that trustworthy sites tend to link to other trustworthy sites
The best way for your local business to get other sites to link to your website is through earned media ndash that is when local news publications and TV stations write and produce stories about your business How does this help your local business It provides added credibility Getting your customers to share your website on their social media platforms and if possible working with local bloggers who can give your business a shout out in their blog are also effective ways to improve your link building
INCREASE CREDIBILITY WITH LINK BUILDING 2STEP
See How GO Digital Helped Zarley Law Firm Increase Business With SEO
Visits per monthIncrease in page views
35 286Top keywords on Google
10
VIEW ALL CASE STUDIES
WinLocal 7
DITCH THE KEYWORD STUFFING BUILD OUT QUALITY CONTENT
3STEP
A few years ago stuffing your websitersquos content full of relevant keywords may have helped your site shoot up to the top of search rankings However rightfully so Google and other search engines recognized that these sites werenrsquot necessarily the most helpful ones to serve to search engine users As a result they changed their algorithms to reflect this SEO model Now keyword stuffing can actually hurt rather than help your website rankings
Instead what search algorithms are looking for is quality relevant content Therefore you will want to include some relevant keywords in your content but yoursquoll want to do it in a way that flows naturally with what yoursquore talking about You will also want to update your content often which is why having a frequently updated blog is important for any small business owner
What does quality content look like It connects directly with your specific audiences interests and needs
Keyword Stuffing = Bad Quality Content = Good
WinLocal 8
AND THEN MAXIMIZE PPC OR LOSE BUSINESS
PPC or Pay-Per-Click ad campaigns are another great way to increase small business search rankings Local businesses are able to use PPC campaigns to target a hyper-local audience that is actively looking for their product and services By utilizing geo-modified search query techniques and other targeting methods a local business can generate a regular flow of qualified leads and sales for their business
Many smalllocal businesses who turn to PPC advertising often make the mistake of thinking they are saving money by running their campaigns themselves They donrsquot realize how complex PPC adertising is Although the search engines may make it easy to start a campaign it requires small businesses to invest a great deal of time technical know-how and optimization techniques that an average SMB does not typically possess This lack of technical skills resources and time could very well cost more money in wasted advertising dollars than it would cost to hire an experienced PPC expert or agency
With the massive amount of searches being performed on search engines each year the reach and capabilities of PPC ads will continue to evolve alongside how users are performing those searches and reacting to the results provided Google Bing Yahoo and other search engines and PPC advertising providers will continue to innovate and find new ways to connect businesses and their searchers together in highly targeted ways This means continued improvement to the return on investment for advertisers as they are able to reduce wasteful spending and generate additional clicks from a qualified audience
WinLocal 9
Everywhere you turn people are using smartphones and tablets to simplify speed up and improve their shopping experience ndash no matter where they may be The reality is that wersquore living in a mobile-first world Just look at the numbers ndash Search Engine Journal reports that one in four searches are conducted on mobile devices
In fact the average American spends about two hours a day on a mobile device (smartphonetablet) making it a necessary platform for online advertising if you want to reach as many potential consumers as possible This means that your PPC ads must also be optimized for mobile
Mobile PPC optimization includes
SHORTER COPY Since there is limited screen real estate to work with on mobile devices keep your headline copy to only about four words and include top keywords for your business
AD EXTENSIONSThese allow you to make your ad more interactive for mobile users which makes it perfect for those needing to contact your business on-the-go
MOBILE LANDING PAGES If your PPC ad directs consumers to a site that is not optimized for mobile devices you risk losing both new and returning customers Instead direct them to a mobile landing page with click-to-call buttons and an easy-to-navigate page layout that will make it easy for them to learn about your business and contact you directly
OPTIMIZE FOR MOBILE OR LOSE CUSTOMERS
4STEP
1 in 4 online searches are conducted on mobile devices ndash Search Engine Journal
WinLocal 10
ldquoSet it and forget itrdquo is not a phrase you want to associate with your PPC campaigns In order to ensure that you are getting the most out of your PPC ads yoursquoll want to monitor your keywords often to see which are performing better than others and switch them up as needed It doesnrsquot make sense to continue to put ads behind a keyword thatrsquos providing little return on investment
Yoursquoll also want to keep ads updated based on the season to capture the most relevant search queries For example an HVAC company shouldnrsquot be using keywords for air conditioning in the winter as their relevant customer base wonrsquot be needing AC repairs during the cold seasons Instead that HVAC company would be better served by investing more ad dollars behind keywords that are actually relevant during the winter such as heating repairs
REFRESH THOSE KEYWORDS 5STEP
Where does your business rank in search results compared to your competitor Find out with our free digital marketing audit
WinLocal 11
Google AdWords allows you to use Ad Extensions to optimize your PPC campaigns to better direct consumers to your site This makes it easier for mobile users to call your business or get directions to your location On desktop they allow you to make your ad stand out amongst the clutter by giving you the ability to add links to social sites show ratingsreviews and more With the limited amount of copy available in PPC ads ad extensions help you maximize the ROI from your ad spend
Best Ad Extensions for Desktop
Best Ad Extensions for Mobile
USE AD EXTENSIONS 6STEP
Review Extensions
Call Extensions
Seller Rating Annotations
Location Extensions
Social Annotations
App Extensions
Sitelinks
Ad extensions make it easier for potential consumers to find what theyrsquore looking for
WinLocal 12
Conclusion
Although SEO and PPC ads are two distinct marketing techniques together they produce a complimentary and cohesive approach to search engine marketing The most obvious benefit is that businesses will receive at minimum double exposure on search engine result pages by including a PPC advertisement plus their organic website listing achieved by an SEO program According to research from Google 50 percent of clicks generated from PPC ads are incremental clicks to the businessrsquos website when they have a top organic ranking This means those additional clicks would not be provided if their PPC ads were not on the search results page alongside their organic website ranking
This is where it is of tremendous value to hire a PPC management company for one very simple reason ndash it has the know-how and resources to deliver impactful returns for your business (sales) Because your marketing budgets staffing and resources are nowhere near the size of multinational brands itrsquos more effective for you to focus on growing the bottom line and leave the tactical work to the experts
About GO DigitalThe GO Digital Vision To Transform Local Marketing and WinLocal For Local Businesses GO Digital a Gannett company is one-stop shop for local businesses looking to connect with consumers through digital marketing from search to social and everything in between For National Brands and Agencies GO Digital delivers local digital activation at national scale with push-button simplicity powered by GO Digital brands Shoplocal BLiNQ Media amp Key Ring GO Digital partners with more than 5000 of the nationrsquos top brands and retailers including PampG Target Walmart and Walgreens and leads digital marketing programs with thousands of local businesses across more than 110 local markets
Contact UsFOR MARKETING PLEASE CONTACT Tel 18889254336Email insightsgodigitalmarketingcom
WinLocal 4
IT BEGINS WITH SEOTherersquos a joke in the digital marketing world that says the best place to hide a body would be on page two of Googlersquos search results Thatrsquos because page one receives 915 percent of all traffic that clicks through to a website Clearly itrsquos not an easy feat ndash but if you tackle it with the steps wersquore outlining yoursquoll have a better chance of making it onto the first page of search results
Making it onto the first page of search results is just the first step Itrsquos equally important to ensure your website ranks in at least the top three spots of search results Why you may ask The answer is simple ndash the farther down the page your business is listed the less likely it is that consumers will click on your website link And that failure to click can cost your business a great deal of money
Average Traffic Share Based On Rank ndash Chitika Insights June 2013bull Rank 1 ndash 325bull Rank 2 ndash 176bull Rank 3 ndash 114bull Rank 4 ndash 81bull Rank 5 ndash 61bull Rank 6 ndash 44bull Rank 7 ndash 35bull Rank 8 ndash 31bull Rank 9 ndash 26bull Rank 10 ndash 24
Only 85 percent of online search traffic ends up past the first page of Google search results ndash Chitika 2013
Average Traffic Share Based On Search RankingChitika Insights June 2013
Rank 1 325
Rank 2 176
Rank 3 114
Rank 4 ndash 81
Rank 5 ndash 61
Rank 6 ndash 44
Rank 7 ndash 35
Rank 8 ndash 31
Rank 9 ndash 26
Rank 10 ndash 24
WinLocal 5
While some may scoff and say lsquonothing is freersquo that isnrsquot always true in the world of SEO According to Conductor 47 percent of website visits originate from organic search results One of the easiest and most effective ways to improve your SEO is by claiming your businessrsquos local search listings Google My Business Bing Places and Yahoo Local all provide small businesses with the ability to create profiles that appear in search engine results when someone looks for their business locally
Once yoursquove claimed your business across all these listings the next important step is to completely fill out each listing with your business name address website store hours and phone number This will not only help consumers easily get in contact with you when your business pops up in their search results but it will also increase your online credibility ndash something that is very important on search engines
In addition to easily providing contact information for consumers looking for your products or services claiming your online listings also allows you to share photos of your business provide a link to maps for directions and directly respond to customer reviews
ST
EP
CLAIM amp CLEAN UP YOUR ONLINE LISTINGS1
An example of what claiming your listing on Google looks like
WinLocal 6
Link building can be compared to running for political office In the same way candidates seek endorsements from well-known politicians to bolster their credibility small business websites perform better in organic search rankings when more established websites link out to them This is because search engine algorithms recognize that trustworthy sites tend to link to other trustworthy sites
The best way for your local business to get other sites to link to your website is through earned media ndash that is when local news publications and TV stations write and produce stories about your business How does this help your local business It provides added credibility Getting your customers to share your website on their social media platforms and if possible working with local bloggers who can give your business a shout out in their blog are also effective ways to improve your link building
INCREASE CREDIBILITY WITH LINK BUILDING 2STEP
See How GO Digital Helped Zarley Law Firm Increase Business With SEO
Visits per monthIncrease in page views
35 286Top keywords on Google
10
VIEW ALL CASE STUDIES
WinLocal 7
DITCH THE KEYWORD STUFFING BUILD OUT QUALITY CONTENT
3STEP
A few years ago stuffing your websitersquos content full of relevant keywords may have helped your site shoot up to the top of search rankings However rightfully so Google and other search engines recognized that these sites werenrsquot necessarily the most helpful ones to serve to search engine users As a result they changed their algorithms to reflect this SEO model Now keyword stuffing can actually hurt rather than help your website rankings
Instead what search algorithms are looking for is quality relevant content Therefore you will want to include some relevant keywords in your content but yoursquoll want to do it in a way that flows naturally with what yoursquore talking about You will also want to update your content often which is why having a frequently updated blog is important for any small business owner
What does quality content look like It connects directly with your specific audiences interests and needs
Keyword Stuffing = Bad Quality Content = Good
WinLocal 8
AND THEN MAXIMIZE PPC OR LOSE BUSINESS
PPC or Pay-Per-Click ad campaigns are another great way to increase small business search rankings Local businesses are able to use PPC campaigns to target a hyper-local audience that is actively looking for their product and services By utilizing geo-modified search query techniques and other targeting methods a local business can generate a regular flow of qualified leads and sales for their business
Many smalllocal businesses who turn to PPC advertising often make the mistake of thinking they are saving money by running their campaigns themselves They donrsquot realize how complex PPC adertising is Although the search engines may make it easy to start a campaign it requires small businesses to invest a great deal of time technical know-how and optimization techniques that an average SMB does not typically possess This lack of technical skills resources and time could very well cost more money in wasted advertising dollars than it would cost to hire an experienced PPC expert or agency
With the massive amount of searches being performed on search engines each year the reach and capabilities of PPC ads will continue to evolve alongside how users are performing those searches and reacting to the results provided Google Bing Yahoo and other search engines and PPC advertising providers will continue to innovate and find new ways to connect businesses and their searchers together in highly targeted ways This means continued improvement to the return on investment for advertisers as they are able to reduce wasteful spending and generate additional clicks from a qualified audience
WinLocal 9
Everywhere you turn people are using smartphones and tablets to simplify speed up and improve their shopping experience ndash no matter where they may be The reality is that wersquore living in a mobile-first world Just look at the numbers ndash Search Engine Journal reports that one in four searches are conducted on mobile devices
In fact the average American spends about two hours a day on a mobile device (smartphonetablet) making it a necessary platform for online advertising if you want to reach as many potential consumers as possible This means that your PPC ads must also be optimized for mobile
Mobile PPC optimization includes
SHORTER COPY Since there is limited screen real estate to work with on mobile devices keep your headline copy to only about four words and include top keywords for your business
AD EXTENSIONSThese allow you to make your ad more interactive for mobile users which makes it perfect for those needing to contact your business on-the-go
MOBILE LANDING PAGES If your PPC ad directs consumers to a site that is not optimized for mobile devices you risk losing both new and returning customers Instead direct them to a mobile landing page with click-to-call buttons and an easy-to-navigate page layout that will make it easy for them to learn about your business and contact you directly
OPTIMIZE FOR MOBILE OR LOSE CUSTOMERS
4STEP
1 in 4 online searches are conducted on mobile devices ndash Search Engine Journal
WinLocal 10
ldquoSet it and forget itrdquo is not a phrase you want to associate with your PPC campaigns In order to ensure that you are getting the most out of your PPC ads yoursquoll want to monitor your keywords often to see which are performing better than others and switch them up as needed It doesnrsquot make sense to continue to put ads behind a keyword thatrsquos providing little return on investment
Yoursquoll also want to keep ads updated based on the season to capture the most relevant search queries For example an HVAC company shouldnrsquot be using keywords for air conditioning in the winter as their relevant customer base wonrsquot be needing AC repairs during the cold seasons Instead that HVAC company would be better served by investing more ad dollars behind keywords that are actually relevant during the winter such as heating repairs
REFRESH THOSE KEYWORDS 5STEP
Where does your business rank in search results compared to your competitor Find out with our free digital marketing audit
WinLocal 11
Google AdWords allows you to use Ad Extensions to optimize your PPC campaigns to better direct consumers to your site This makes it easier for mobile users to call your business or get directions to your location On desktop they allow you to make your ad stand out amongst the clutter by giving you the ability to add links to social sites show ratingsreviews and more With the limited amount of copy available in PPC ads ad extensions help you maximize the ROI from your ad spend
Best Ad Extensions for Desktop
Best Ad Extensions for Mobile
USE AD EXTENSIONS 6STEP
Review Extensions
Call Extensions
Seller Rating Annotations
Location Extensions
Social Annotations
App Extensions
Sitelinks
Ad extensions make it easier for potential consumers to find what theyrsquore looking for
WinLocal 12
Conclusion
Although SEO and PPC ads are two distinct marketing techniques together they produce a complimentary and cohesive approach to search engine marketing The most obvious benefit is that businesses will receive at minimum double exposure on search engine result pages by including a PPC advertisement plus their organic website listing achieved by an SEO program According to research from Google 50 percent of clicks generated from PPC ads are incremental clicks to the businessrsquos website when they have a top organic ranking This means those additional clicks would not be provided if their PPC ads were not on the search results page alongside their organic website ranking
This is where it is of tremendous value to hire a PPC management company for one very simple reason ndash it has the know-how and resources to deliver impactful returns for your business (sales) Because your marketing budgets staffing and resources are nowhere near the size of multinational brands itrsquos more effective for you to focus on growing the bottom line and leave the tactical work to the experts
About GO DigitalThe GO Digital Vision To Transform Local Marketing and WinLocal For Local Businesses GO Digital a Gannett company is one-stop shop for local businesses looking to connect with consumers through digital marketing from search to social and everything in between For National Brands and Agencies GO Digital delivers local digital activation at national scale with push-button simplicity powered by GO Digital brands Shoplocal BLiNQ Media amp Key Ring GO Digital partners with more than 5000 of the nationrsquos top brands and retailers including PampG Target Walmart and Walgreens and leads digital marketing programs with thousands of local businesses across more than 110 local markets
Contact UsFOR MARKETING PLEASE CONTACT Tel 18889254336Email insightsgodigitalmarketingcom
WinLocal 5
While some may scoff and say lsquonothing is freersquo that isnrsquot always true in the world of SEO According to Conductor 47 percent of website visits originate from organic search results One of the easiest and most effective ways to improve your SEO is by claiming your businessrsquos local search listings Google My Business Bing Places and Yahoo Local all provide small businesses with the ability to create profiles that appear in search engine results when someone looks for their business locally
Once yoursquove claimed your business across all these listings the next important step is to completely fill out each listing with your business name address website store hours and phone number This will not only help consumers easily get in contact with you when your business pops up in their search results but it will also increase your online credibility ndash something that is very important on search engines
In addition to easily providing contact information for consumers looking for your products or services claiming your online listings also allows you to share photos of your business provide a link to maps for directions and directly respond to customer reviews
ST
EP
CLAIM amp CLEAN UP YOUR ONLINE LISTINGS1
An example of what claiming your listing on Google looks like
WinLocal 6
Link building can be compared to running for political office In the same way candidates seek endorsements from well-known politicians to bolster their credibility small business websites perform better in organic search rankings when more established websites link out to them This is because search engine algorithms recognize that trustworthy sites tend to link to other trustworthy sites
The best way for your local business to get other sites to link to your website is through earned media ndash that is when local news publications and TV stations write and produce stories about your business How does this help your local business It provides added credibility Getting your customers to share your website on their social media platforms and if possible working with local bloggers who can give your business a shout out in their blog are also effective ways to improve your link building
INCREASE CREDIBILITY WITH LINK BUILDING 2STEP
See How GO Digital Helped Zarley Law Firm Increase Business With SEO
Visits per monthIncrease in page views
35 286Top keywords on Google
10
VIEW ALL CASE STUDIES
WinLocal 7
DITCH THE KEYWORD STUFFING BUILD OUT QUALITY CONTENT
3STEP
A few years ago stuffing your websitersquos content full of relevant keywords may have helped your site shoot up to the top of search rankings However rightfully so Google and other search engines recognized that these sites werenrsquot necessarily the most helpful ones to serve to search engine users As a result they changed their algorithms to reflect this SEO model Now keyword stuffing can actually hurt rather than help your website rankings
Instead what search algorithms are looking for is quality relevant content Therefore you will want to include some relevant keywords in your content but yoursquoll want to do it in a way that flows naturally with what yoursquore talking about You will also want to update your content often which is why having a frequently updated blog is important for any small business owner
What does quality content look like It connects directly with your specific audiences interests and needs
Keyword Stuffing = Bad Quality Content = Good
WinLocal 8
AND THEN MAXIMIZE PPC OR LOSE BUSINESS
PPC or Pay-Per-Click ad campaigns are another great way to increase small business search rankings Local businesses are able to use PPC campaigns to target a hyper-local audience that is actively looking for their product and services By utilizing geo-modified search query techniques and other targeting methods a local business can generate a regular flow of qualified leads and sales for their business
Many smalllocal businesses who turn to PPC advertising often make the mistake of thinking they are saving money by running their campaigns themselves They donrsquot realize how complex PPC adertising is Although the search engines may make it easy to start a campaign it requires small businesses to invest a great deal of time technical know-how and optimization techniques that an average SMB does not typically possess This lack of technical skills resources and time could very well cost more money in wasted advertising dollars than it would cost to hire an experienced PPC expert or agency
With the massive amount of searches being performed on search engines each year the reach and capabilities of PPC ads will continue to evolve alongside how users are performing those searches and reacting to the results provided Google Bing Yahoo and other search engines and PPC advertising providers will continue to innovate and find new ways to connect businesses and their searchers together in highly targeted ways This means continued improvement to the return on investment for advertisers as they are able to reduce wasteful spending and generate additional clicks from a qualified audience
WinLocal 9
Everywhere you turn people are using smartphones and tablets to simplify speed up and improve their shopping experience ndash no matter where they may be The reality is that wersquore living in a mobile-first world Just look at the numbers ndash Search Engine Journal reports that one in four searches are conducted on mobile devices
In fact the average American spends about two hours a day on a mobile device (smartphonetablet) making it a necessary platform for online advertising if you want to reach as many potential consumers as possible This means that your PPC ads must also be optimized for mobile
Mobile PPC optimization includes
SHORTER COPY Since there is limited screen real estate to work with on mobile devices keep your headline copy to only about four words and include top keywords for your business
AD EXTENSIONSThese allow you to make your ad more interactive for mobile users which makes it perfect for those needing to contact your business on-the-go
MOBILE LANDING PAGES If your PPC ad directs consumers to a site that is not optimized for mobile devices you risk losing both new and returning customers Instead direct them to a mobile landing page with click-to-call buttons and an easy-to-navigate page layout that will make it easy for them to learn about your business and contact you directly
OPTIMIZE FOR MOBILE OR LOSE CUSTOMERS
4STEP
1 in 4 online searches are conducted on mobile devices ndash Search Engine Journal
WinLocal 10
ldquoSet it and forget itrdquo is not a phrase you want to associate with your PPC campaigns In order to ensure that you are getting the most out of your PPC ads yoursquoll want to monitor your keywords often to see which are performing better than others and switch them up as needed It doesnrsquot make sense to continue to put ads behind a keyword thatrsquos providing little return on investment
Yoursquoll also want to keep ads updated based on the season to capture the most relevant search queries For example an HVAC company shouldnrsquot be using keywords for air conditioning in the winter as their relevant customer base wonrsquot be needing AC repairs during the cold seasons Instead that HVAC company would be better served by investing more ad dollars behind keywords that are actually relevant during the winter such as heating repairs
REFRESH THOSE KEYWORDS 5STEP
Where does your business rank in search results compared to your competitor Find out with our free digital marketing audit
WinLocal 11
Google AdWords allows you to use Ad Extensions to optimize your PPC campaigns to better direct consumers to your site This makes it easier for mobile users to call your business or get directions to your location On desktop they allow you to make your ad stand out amongst the clutter by giving you the ability to add links to social sites show ratingsreviews and more With the limited amount of copy available in PPC ads ad extensions help you maximize the ROI from your ad spend
Best Ad Extensions for Desktop
Best Ad Extensions for Mobile
USE AD EXTENSIONS 6STEP
Review Extensions
Call Extensions
Seller Rating Annotations
Location Extensions
Social Annotations
App Extensions
Sitelinks
Ad extensions make it easier for potential consumers to find what theyrsquore looking for
WinLocal 12
Conclusion
Although SEO and PPC ads are two distinct marketing techniques together they produce a complimentary and cohesive approach to search engine marketing The most obvious benefit is that businesses will receive at minimum double exposure on search engine result pages by including a PPC advertisement plus their organic website listing achieved by an SEO program According to research from Google 50 percent of clicks generated from PPC ads are incremental clicks to the businessrsquos website when they have a top organic ranking This means those additional clicks would not be provided if their PPC ads were not on the search results page alongside their organic website ranking
This is where it is of tremendous value to hire a PPC management company for one very simple reason ndash it has the know-how and resources to deliver impactful returns for your business (sales) Because your marketing budgets staffing and resources are nowhere near the size of multinational brands itrsquos more effective for you to focus on growing the bottom line and leave the tactical work to the experts
About GO DigitalThe GO Digital Vision To Transform Local Marketing and WinLocal For Local Businesses GO Digital a Gannett company is one-stop shop for local businesses looking to connect with consumers through digital marketing from search to social and everything in between For National Brands and Agencies GO Digital delivers local digital activation at national scale with push-button simplicity powered by GO Digital brands Shoplocal BLiNQ Media amp Key Ring GO Digital partners with more than 5000 of the nationrsquos top brands and retailers including PampG Target Walmart and Walgreens and leads digital marketing programs with thousands of local businesses across more than 110 local markets
Contact UsFOR MARKETING PLEASE CONTACT Tel 18889254336Email insightsgodigitalmarketingcom
WinLocal 6
Link building can be compared to running for political office In the same way candidates seek endorsements from well-known politicians to bolster their credibility small business websites perform better in organic search rankings when more established websites link out to them This is because search engine algorithms recognize that trustworthy sites tend to link to other trustworthy sites
The best way for your local business to get other sites to link to your website is through earned media ndash that is when local news publications and TV stations write and produce stories about your business How does this help your local business It provides added credibility Getting your customers to share your website on their social media platforms and if possible working with local bloggers who can give your business a shout out in their blog are also effective ways to improve your link building
INCREASE CREDIBILITY WITH LINK BUILDING 2STEP
See How GO Digital Helped Zarley Law Firm Increase Business With SEO
Visits per monthIncrease in page views
35 286Top keywords on Google
10
VIEW ALL CASE STUDIES
WinLocal 7
DITCH THE KEYWORD STUFFING BUILD OUT QUALITY CONTENT
3STEP
A few years ago stuffing your websitersquos content full of relevant keywords may have helped your site shoot up to the top of search rankings However rightfully so Google and other search engines recognized that these sites werenrsquot necessarily the most helpful ones to serve to search engine users As a result they changed their algorithms to reflect this SEO model Now keyword stuffing can actually hurt rather than help your website rankings
Instead what search algorithms are looking for is quality relevant content Therefore you will want to include some relevant keywords in your content but yoursquoll want to do it in a way that flows naturally with what yoursquore talking about You will also want to update your content often which is why having a frequently updated blog is important for any small business owner
What does quality content look like It connects directly with your specific audiences interests and needs
Keyword Stuffing = Bad Quality Content = Good
WinLocal 8
AND THEN MAXIMIZE PPC OR LOSE BUSINESS
PPC or Pay-Per-Click ad campaigns are another great way to increase small business search rankings Local businesses are able to use PPC campaigns to target a hyper-local audience that is actively looking for their product and services By utilizing geo-modified search query techniques and other targeting methods a local business can generate a regular flow of qualified leads and sales for their business
Many smalllocal businesses who turn to PPC advertising often make the mistake of thinking they are saving money by running their campaigns themselves They donrsquot realize how complex PPC adertising is Although the search engines may make it easy to start a campaign it requires small businesses to invest a great deal of time technical know-how and optimization techniques that an average SMB does not typically possess This lack of technical skills resources and time could very well cost more money in wasted advertising dollars than it would cost to hire an experienced PPC expert or agency
With the massive amount of searches being performed on search engines each year the reach and capabilities of PPC ads will continue to evolve alongside how users are performing those searches and reacting to the results provided Google Bing Yahoo and other search engines and PPC advertising providers will continue to innovate and find new ways to connect businesses and their searchers together in highly targeted ways This means continued improvement to the return on investment for advertisers as they are able to reduce wasteful spending and generate additional clicks from a qualified audience
WinLocal 9
Everywhere you turn people are using smartphones and tablets to simplify speed up and improve their shopping experience ndash no matter where they may be The reality is that wersquore living in a mobile-first world Just look at the numbers ndash Search Engine Journal reports that one in four searches are conducted on mobile devices
In fact the average American spends about two hours a day on a mobile device (smartphonetablet) making it a necessary platform for online advertising if you want to reach as many potential consumers as possible This means that your PPC ads must also be optimized for mobile
Mobile PPC optimization includes
SHORTER COPY Since there is limited screen real estate to work with on mobile devices keep your headline copy to only about four words and include top keywords for your business
AD EXTENSIONSThese allow you to make your ad more interactive for mobile users which makes it perfect for those needing to contact your business on-the-go
MOBILE LANDING PAGES If your PPC ad directs consumers to a site that is not optimized for mobile devices you risk losing both new and returning customers Instead direct them to a mobile landing page with click-to-call buttons and an easy-to-navigate page layout that will make it easy for them to learn about your business and contact you directly
OPTIMIZE FOR MOBILE OR LOSE CUSTOMERS
4STEP
1 in 4 online searches are conducted on mobile devices ndash Search Engine Journal
WinLocal 10
ldquoSet it and forget itrdquo is not a phrase you want to associate with your PPC campaigns In order to ensure that you are getting the most out of your PPC ads yoursquoll want to monitor your keywords often to see which are performing better than others and switch them up as needed It doesnrsquot make sense to continue to put ads behind a keyword thatrsquos providing little return on investment
Yoursquoll also want to keep ads updated based on the season to capture the most relevant search queries For example an HVAC company shouldnrsquot be using keywords for air conditioning in the winter as their relevant customer base wonrsquot be needing AC repairs during the cold seasons Instead that HVAC company would be better served by investing more ad dollars behind keywords that are actually relevant during the winter such as heating repairs
REFRESH THOSE KEYWORDS 5STEP
Where does your business rank in search results compared to your competitor Find out with our free digital marketing audit
WinLocal 11
Google AdWords allows you to use Ad Extensions to optimize your PPC campaigns to better direct consumers to your site This makes it easier for mobile users to call your business or get directions to your location On desktop they allow you to make your ad stand out amongst the clutter by giving you the ability to add links to social sites show ratingsreviews and more With the limited amount of copy available in PPC ads ad extensions help you maximize the ROI from your ad spend
Best Ad Extensions for Desktop
Best Ad Extensions for Mobile
USE AD EXTENSIONS 6STEP
Review Extensions
Call Extensions
Seller Rating Annotations
Location Extensions
Social Annotations
App Extensions
Sitelinks
Ad extensions make it easier for potential consumers to find what theyrsquore looking for
WinLocal 12
Conclusion
Although SEO and PPC ads are two distinct marketing techniques together they produce a complimentary and cohesive approach to search engine marketing The most obvious benefit is that businesses will receive at minimum double exposure on search engine result pages by including a PPC advertisement plus their organic website listing achieved by an SEO program According to research from Google 50 percent of clicks generated from PPC ads are incremental clicks to the businessrsquos website when they have a top organic ranking This means those additional clicks would not be provided if their PPC ads were not on the search results page alongside their organic website ranking
This is where it is of tremendous value to hire a PPC management company for one very simple reason ndash it has the know-how and resources to deliver impactful returns for your business (sales) Because your marketing budgets staffing and resources are nowhere near the size of multinational brands itrsquos more effective for you to focus on growing the bottom line and leave the tactical work to the experts
About GO DigitalThe GO Digital Vision To Transform Local Marketing and WinLocal For Local Businesses GO Digital a Gannett company is one-stop shop for local businesses looking to connect with consumers through digital marketing from search to social and everything in between For National Brands and Agencies GO Digital delivers local digital activation at national scale with push-button simplicity powered by GO Digital brands Shoplocal BLiNQ Media amp Key Ring GO Digital partners with more than 5000 of the nationrsquos top brands and retailers including PampG Target Walmart and Walgreens and leads digital marketing programs with thousands of local businesses across more than 110 local markets
Contact UsFOR MARKETING PLEASE CONTACT Tel 18889254336Email insightsgodigitalmarketingcom
WinLocal 7
DITCH THE KEYWORD STUFFING BUILD OUT QUALITY CONTENT
3STEP
A few years ago stuffing your websitersquos content full of relevant keywords may have helped your site shoot up to the top of search rankings However rightfully so Google and other search engines recognized that these sites werenrsquot necessarily the most helpful ones to serve to search engine users As a result they changed their algorithms to reflect this SEO model Now keyword stuffing can actually hurt rather than help your website rankings
Instead what search algorithms are looking for is quality relevant content Therefore you will want to include some relevant keywords in your content but yoursquoll want to do it in a way that flows naturally with what yoursquore talking about You will also want to update your content often which is why having a frequently updated blog is important for any small business owner
What does quality content look like It connects directly with your specific audiences interests and needs
Keyword Stuffing = Bad Quality Content = Good
WinLocal 8
AND THEN MAXIMIZE PPC OR LOSE BUSINESS
PPC or Pay-Per-Click ad campaigns are another great way to increase small business search rankings Local businesses are able to use PPC campaigns to target a hyper-local audience that is actively looking for their product and services By utilizing geo-modified search query techniques and other targeting methods a local business can generate a regular flow of qualified leads and sales for their business
Many smalllocal businesses who turn to PPC advertising often make the mistake of thinking they are saving money by running their campaigns themselves They donrsquot realize how complex PPC adertising is Although the search engines may make it easy to start a campaign it requires small businesses to invest a great deal of time technical know-how and optimization techniques that an average SMB does not typically possess This lack of technical skills resources and time could very well cost more money in wasted advertising dollars than it would cost to hire an experienced PPC expert or agency
With the massive amount of searches being performed on search engines each year the reach and capabilities of PPC ads will continue to evolve alongside how users are performing those searches and reacting to the results provided Google Bing Yahoo and other search engines and PPC advertising providers will continue to innovate and find new ways to connect businesses and their searchers together in highly targeted ways This means continued improvement to the return on investment for advertisers as they are able to reduce wasteful spending and generate additional clicks from a qualified audience
WinLocal 9
Everywhere you turn people are using smartphones and tablets to simplify speed up and improve their shopping experience ndash no matter where they may be The reality is that wersquore living in a mobile-first world Just look at the numbers ndash Search Engine Journal reports that one in four searches are conducted on mobile devices
In fact the average American spends about two hours a day on a mobile device (smartphonetablet) making it a necessary platform for online advertising if you want to reach as many potential consumers as possible This means that your PPC ads must also be optimized for mobile
Mobile PPC optimization includes
SHORTER COPY Since there is limited screen real estate to work with on mobile devices keep your headline copy to only about four words and include top keywords for your business
AD EXTENSIONSThese allow you to make your ad more interactive for mobile users which makes it perfect for those needing to contact your business on-the-go
MOBILE LANDING PAGES If your PPC ad directs consumers to a site that is not optimized for mobile devices you risk losing both new and returning customers Instead direct them to a mobile landing page with click-to-call buttons and an easy-to-navigate page layout that will make it easy for them to learn about your business and contact you directly
OPTIMIZE FOR MOBILE OR LOSE CUSTOMERS
4STEP
1 in 4 online searches are conducted on mobile devices ndash Search Engine Journal
WinLocal 10
ldquoSet it and forget itrdquo is not a phrase you want to associate with your PPC campaigns In order to ensure that you are getting the most out of your PPC ads yoursquoll want to monitor your keywords often to see which are performing better than others and switch them up as needed It doesnrsquot make sense to continue to put ads behind a keyword thatrsquos providing little return on investment
Yoursquoll also want to keep ads updated based on the season to capture the most relevant search queries For example an HVAC company shouldnrsquot be using keywords for air conditioning in the winter as their relevant customer base wonrsquot be needing AC repairs during the cold seasons Instead that HVAC company would be better served by investing more ad dollars behind keywords that are actually relevant during the winter such as heating repairs
REFRESH THOSE KEYWORDS 5STEP
Where does your business rank in search results compared to your competitor Find out with our free digital marketing audit
WinLocal 11
Google AdWords allows you to use Ad Extensions to optimize your PPC campaigns to better direct consumers to your site This makes it easier for mobile users to call your business or get directions to your location On desktop they allow you to make your ad stand out amongst the clutter by giving you the ability to add links to social sites show ratingsreviews and more With the limited amount of copy available in PPC ads ad extensions help you maximize the ROI from your ad spend
Best Ad Extensions for Desktop
Best Ad Extensions for Mobile
USE AD EXTENSIONS 6STEP
Review Extensions
Call Extensions
Seller Rating Annotations
Location Extensions
Social Annotations
App Extensions
Sitelinks
Ad extensions make it easier for potential consumers to find what theyrsquore looking for
WinLocal 12
Conclusion
Although SEO and PPC ads are two distinct marketing techniques together they produce a complimentary and cohesive approach to search engine marketing The most obvious benefit is that businesses will receive at minimum double exposure on search engine result pages by including a PPC advertisement plus their organic website listing achieved by an SEO program According to research from Google 50 percent of clicks generated from PPC ads are incremental clicks to the businessrsquos website when they have a top organic ranking This means those additional clicks would not be provided if their PPC ads were not on the search results page alongside their organic website ranking
This is where it is of tremendous value to hire a PPC management company for one very simple reason ndash it has the know-how and resources to deliver impactful returns for your business (sales) Because your marketing budgets staffing and resources are nowhere near the size of multinational brands itrsquos more effective for you to focus on growing the bottom line and leave the tactical work to the experts
About GO DigitalThe GO Digital Vision To Transform Local Marketing and WinLocal For Local Businesses GO Digital a Gannett company is one-stop shop for local businesses looking to connect with consumers through digital marketing from search to social and everything in between For National Brands and Agencies GO Digital delivers local digital activation at national scale with push-button simplicity powered by GO Digital brands Shoplocal BLiNQ Media amp Key Ring GO Digital partners with more than 5000 of the nationrsquos top brands and retailers including PampG Target Walmart and Walgreens and leads digital marketing programs with thousands of local businesses across more than 110 local markets
Contact UsFOR MARKETING PLEASE CONTACT Tel 18889254336Email insightsgodigitalmarketingcom
WinLocal 8
AND THEN MAXIMIZE PPC OR LOSE BUSINESS
PPC or Pay-Per-Click ad campaigns are another great way to increase small business search rankings Local businesses are able to use PPC campaigns to target a hyper-local audience that is actively looking for their product and services By utilizing geo-modified search query techniques and other targeting methods a local business can generate a regular flow of qualified leads and sales for their business
Many smalllocal businesses who turn to PPC advertising often make the mistake of thinking they are saving money by running their campaigns themselves They donrsquot realize how complex PPC adertising is Although the search engines may make it easy to start a campaign it requires small businesses to invest a great deal of time technical know-how and optimization techniques that an average SMB does not typically possess This lack of technical skills resources and time could very well cost more money in wasted advertising dollars than it would cost to hire an experienced PPC expert or agency
With the massive amount of searches being performed on search engines each year the reach and capabilities of PPC ads will continue to evolve alongside how users are performing those searches and reacting to the results provided Google Bing Yahoo and other search engines and PPC advertising providers will continue to innovate and find new ways to connect businesses and their searchers together in highly targeted ways This means continued improvement to the return on investment for advertisers as they are able to reduce wasteful spending and generate additional clicks from a qualified audience
WinLocal 9
Everywhere you turn people are using smartphones and tablets to simplify speed up and improve their shopping experience ndash no matter where they may be The reality is that wersquore living in a mobile-first world Just look at the numbers ndash Search Engine Journal reports that one in four searches are conducted on mobile devices
In fact the average American spends about two hours a day on a mobile device (smartphonetablet) making it a necessary platform for online advertising if you want to reach as many potential consumers as possible This means that your PPC ads must also be optimized for mobile
Mobile PPC optimization includes
SHORTER COPY Since there is limited screen real estate to work with on mobile devices keep your headline copy to only about four words and include top keywords for your business
AD EXTENSIONSThese allow you to make your ad more interactive for mobile users which makes it perfect for those needing to contact your business on-the-go
MOBILE LANDING PAGES If your PPC ad directs consumers to a site that is not optimized for mobile devices you risk losing both new and returning customers Instead direct them to a mobile landing page with click-to-call buttons and an easy-to-navigate page layout that will make it easy for them to learn about your business and contact you directly
OPTIMIZE FOR MOBILE OR LOSE CUSTOMERS
4STEP
1 in 4 online searches are conducted on mobile devices ndash Search Engine Journal
WinLocal 10
ldquoSet it and forget itrdquo is not a phrase you want to associate with your PPC campaigns In order to ensure that you are getting the most out of your PPC ads yoursquoll want to monitor your keywords often to see which are performing better than others and switch them up as needed It doesnrsquot make sense to continue to put ads behind a keyword thatrsquos providing little return on investment
Yoursquoll also want to keep ads updated based on the season to capture the most relevant search queries For example an HVAC company shouldnrsquot be using keywords for air conditioning in the winter as their relevant customer base wonrsquot be needing AC repairs during the cold seasons Instead that HVAC company would be better served by investing more ad dollars behind keywords that are actually relevant during the winter such as heating repairs
REFRESH THOSE KEYWORDS 5STEP
Where does your business rank in search results compared to your competitor Find out with our free digital marketing audit
WinLocal 11
Google AdWords allows you to use Ad Extensions to optimize your PPC campaigns to better direct consumers to your site This makes it easier for mobile users to call your business or get directions to your location On desktop they allow you to make your ad stand out amongst the clutter by giving you the ability to add links to social sites show ratingsreviews and more With the limited amount of copy available in PPC ads ad extensions help you maximize the ROI from your ad spend
Best Ad Extensions for Desktop
Best Ad Extensions for Mobile
USE AD EXTENSIONS 6STEP
Review Extensions
Call Extensions
Seller Rating Annotations
Location Extensions
Social Annotations
App Extensions
Sitelinks
Ad extensions make it easier for potential consumers to find what theyrsquore looking for
WinLocal 12
Conclusion
Although SEO and PPC ads are two distinct marketing techniques together they produce a complimentary and cohesive approach to search engine marketing The most obvious benefit is that businesses will receive at minimum double exposure on search engine result pages by including a PPC advertisement plus their organic website listing achieved by an SEO program According to research from Google 50 percent of clicks generated from PPC ads are incremental clicks to the businessrsquos website when they have a top organic ranking This means those additional clicks would not be provided if their PPC ads were not on the search results page alongside their organic website ranking
This is where it is of tremendous value to hire a PPC management company for one very simple reason ndash it has the know-how and resources to deliver impactful returns for your business (sales) Because your marketing budgets staffing and resources are nowhere near the size of multinational brands itrsquos more effective for you to focus on growing the bottom line and leave the tactical work to the experts
About GO DigitalThe GO Digital Vision To Transform Local Marketing and WinLocal For Local Businesses GO Digital a Gannett company is one-stop shop for local businesses looking to connect with consumers through digital marketing from search to social and everything in between For National Brands and Agencies GO Digital delivers local digital activation at national scale with push-button simplicity powered by GO Digital brands Shoplocal BLiNQ Media amp Key Ring GO Digital partners with more than 5000 of the nationrsquos top brands and retailers including PampG Target Walmart and Walgreens and leads digital marketing programs with thousands of local businesses across more than 110 local markets
Contact UsFOR MARKETING PLEASE CONTACT Tel 18889254336Email insightsgodigitalmarketingcom
WinLocal 9
Everywhere you turn people are using smartphones and tablets to simplify speed up and improve their shopping experience ndash no matter where they may be The reality is that wersquore living in a mobile-first world Just look at the numbers ndash Search Engine Journal reports that one in four searches are conducted on mobile devices
In fact the average American spends about two hours a day on a mobile device (smartphonetablet) making it a necessary platform for online advertising if you want to reach as many potential consumers as possible This means that your PPC ads must also be optimized for mobile
Mobile PPC optimization includes
SHORTER COPY Since there is limited screen real estate to work with on mobile devices keep your headline copy to only about four words and include top keywords for your business
AD EXTENSIONSThese allow you to make your ad more interactive for mobile users which makes it perfect for those needing to contact your business on-the-go
MOBILE LANDING PAGES If your PPC ad directs consumers to a site that is not optimized for mobile devices you risk losing both new and returning customers Instead direct them to a mobile landing page with click-to-call buttons and an easy-to-navigate page layout that will make it easy for them to learn about your business and contact you directly
OPTIMIZE FOR MOBILE OR LOSE CUSTOMERS
4STEP
1 in 4 online searches are conducted on mobile devices ndash Search Engine Journal
WinLocal 10
ldquoSet it and forget itrdquo is not a phrase you want to associate with your PPC campaigns In order to ensure that you are getting the most out of your PPC ads yoursquoll want to monitor your keywords often to see which are performing better than others and switch them up as needed It doesnrsquot make sense to continue to put ads behind a keyword thatrsquos providing little return on investment
Yoursquoll also want to keep ads updated based on the season to capture the most relevant search queries For example an HVAC company shouldnrsquot be using keywords for air conditioning in the winter as their relevant customer base wonrsquot be needing AC repairs during the cold seasons Instead that HVAC company would be better served by investing more ad dollars behind keywords that are actually relevant during the winter such as heating repairs
REFRESH THOSE KEYWORDS 5STEP
Where does your business rank in search results compared to your competitor Find out with our free digital marketing audit
WinLocal 11
Google AdWords allows you to use Ad Extensions to optimize your PPC campaigns to better direct consumers to your site This makes it easier for mobile users to call your business or get directions to your location On desktop they allow you to make your ad stand out amongst the clutter by giving you the ability to add links to social sites show ratingsreviews and more With the limited amount of copy available in PPC ads ad extensions help you maximize the ROI from your ad spend
Best Ad Extensions for Desktop
Best Ad Extensions for Mobile
USE AD EXTENSIONS 6STEP
Review Extensions
Call Extensions
Seller Rating Annotations
Location Extensions
Social Annotations
App Extensions
Sitelinks
Ad extensions make it easier for potential consumers to find what theyrsquore looking for
WinLocal 12
Conclusion
Although SEO and PPC ads are two distinct marketing techniques together they produce a complimentary and cohesive approach to search engine marketing The most obvious benefit is that businesses will receive at minimum double exposure on search engine result pages by including a PPC advertisement plus their organic website listing achieved by an SEO program According to research from Google 50 percent of clicks generated from PPC ads are incremental clicks to the businessrsquos website when they have a top organic ranking This means those additional clicks would not be provided if their PPC ads were not on the search results page alongside their organic website ranking
This is where it is of tremendous value to hire a PPC management company for one very simple reason ndash it has the know-how and resources to deliver impactful returns for your business (sales) Because your marketing budgets staffing and resources are nowhere near the size of multinational brands itrsquos more effective for you to focus on growing the bottom line and leave the tactical work to the experts
About GO DigitalThe GO Digital Vision To Transform Local Marketing and WinLocal For Local Businesses GO Digital a Gannett company is one-stop shop for local businesses looking to connect with consumers through digital marketing from search to social and everything in between For National Brands and Agencies GO Digital delivers local digital activation at national scale with push-button simplicity powered by GO Digital brands Shoplocal BLiNQ Media amp Key Ring GO Digital partners with more than 5000 of the nationrsquos top brands and retailers including PampG Target Walmart and Walgreens and leads digital marketing programs with thousands of local businesses across more than 110 local markets
Contact UsFOR MARKETING PLEASE CONTACT Tel 18889254336Email insightsgodigitalmarketingcom
WinLocal 10
ldquoSet it and forget itrdquo is not a phrase you want to associate with your PPC campaigns In order to ensure that you are getting the most out of your PPC ads yoursquoll want to monitor your keywords often to see which are performing better than others and switch them up as needed It doesnrsquot make sense to continue to put ads behind a keyword thatrsquos providing little return on investment
Yoursquoll also want to keep ads updated based on the season to capture the most relevant search queries For example an HVAC company shouldnrsquot be using keywords for air conditioning in the winter as their relevant customer base wonrsquot be needing AC repairs during the cold seasons Instead that HVAC company would be better served by investing more ad dollars behind keywords that are actually relevant during the winter such as heating repairs
REFRESH THOSE KEYWORDS 5STEP
Where does your business rank in search results compared to your competitor Find out with our free digital marketing audit
WinLocal 11
Google AdWords allows you to use Ad Extensions to optimize your PPC campaigns to better direct consumers to your site This makes it easier for mobile users to call your business or get directions to your location On desktop they allow you to make your ad stand out amongst the clutter by giving you the ability to add links to social sites show ratingsreviews and more With the limited amount of copy available in PPC ads ad extensions help you maximize the ROI from your ad spend
Best Ad Extensions for Desktop
Best Ad Extensions for Mobile
USE AD EXTENSIONS 6STEP
Review Extensions
Call Extensions
Seller Rating Annotations
Location Extensions
Social Annotations
App Extensions
Sitelinks
Ad extensions make it easier for potential consumers to find what theyrsquore looking for
WinLocal 12
Conclusion
Although SEO and PPC ads are two distinct marketing techniques together they produce a complimentary and cohesive approach to search engine marketing The most obvious benefit is that businesses will receive at minimum double exposure on search engine result pages by including a PPC advertisement plus their organic website listing achieved by an SEO program According to research from Google 50 percent of clicks generated from PPC ads are incremental clicks to the businessrsquos website when they have a top organic ranking This means those additional clicks would not be provided if their PPC ads were not on the search results page alongside their organic website ranking
This is where it is of tremendous value to hire a PPC management company for one very simple reason ndash it has the know-how and resources to deliver impactful returns for your business (sales) Because your marketing budgets staffing and resources are nowhere near the size of multinational brands itrsquos more effective for you to focus on growing the bottom line and leave the tactical work to the experts
About GO DigitalThe GO Digital Vision To Transform Local Marketing and WinLocal For Local Businesses GO Digital a Gannett company is one-stop shop for local businesses looking to connect with consumers through digital marketing from search to social and everything in between For National Brands and Agencies GO Digital delivers local digital activation at national scale with push-button simplicity powered by GO Digital brands Shoplocal BLiNQ Media amp Key Ring GO Digital partners with more than 5000 of the nationrsquos top brands and retailers including PampG Target Walmart and Walgreens and leads digital marketing programs with thousands of local businesses across more than 110 local markets
Contact UsFOR MARKETING PLEASE CONTACT Tel 18889254336Email insightsgodigitalmarketingcom
WinLocal 11
Google AdWords allows you to use Ad Extensions to optimize your PPC campaigns to better direct consumers to your site This makes it easier for mobile users to call your business or get directions to your location On desktop they allow you to make your ad stand out amongst the clutter by giving you the ability to add links to social sites show ratingsreviews and more With the limited amount of copy available in PPC ads ad extensions help you maximize the ROI from your ad spend
Best Ad Extensions for Desktop
Best Ad Extensions for Mobile
USE AD EXTENSIONS 6STEP
Review Extensions
Call Extensions
Seller Rating Annotations
Location Extensions
Social Annotations
App Extensions
Sitelinks
Ad extensions make it easier for potential consumers to find what theyrsquore looking for
WinLocal 12
Conclusion
Although SEO and PPC ads are two distinct marketing techniques together they produce a complimentary and cohesive approach to search engine marketing The most obvious benefit is that businesses will receive at minimum double exposure on search engine result pages by including a PPC advertisement plus their organic website listing achieved by an SEO program According to research from Google 50 percent of clicks generated from PPC ads are incremental clicks to the businessrsquos website when they have a top organic ranking This means those additional clicks would not be provided if their PPC ads were not on the search results page alongside their organic website ranking
This is where it is of tremendous value to hire a PPC management company for one very simple reason ndash it has the know-how and resources to deliver impactful returns for your business (sales) Because your marketing budgets staffing and resources are nowhere near the size of multinational brands itrsquos more effective for you to focus on growing the bottom line and leave the tactical work to the experts
About GO DigitalThe GO Digital Vision To Transform Local Marketing and WinLocal For Local Businesses GO Digital a Gannett company is one-stop shop for local businesses looking to connect with consumers through digital marketing from search to social and everything in between For National Brands and Agencies GO Digital delivers local digital activation at national scale with push-button simplicity powered by GO Digital brands Shoplocal BLiNQ Media amp Key Ring GO Digital partners with more than 5000 of the nationrsquos top brands and retailers including PampG Target Walmart and Walgreens and leads digital marketing programs with thousands of local businesses across more than 110 local markets
Contact UsFOR MARKETING PLEASE CONTACT Tel 18889254336Email insightsgodigitalmarketingcom
WinLocal 12
Conclusion
Although SEO and PPC ads are two distinct marketing techniques together they produce a complimentary and cohesive approach to search engine marketing The most obvious benefit is that businesses will receive at minimum double exposure on search engine result pages by including a PPC advertisement plus their organic website listing achieved by an SEO program According to research from Google 50 percent of clicks generated from PPC ads are incremental clicks to the businessrsquos website when they have a top organic ranking This means those additional clicks would not be provided if their PPC ads were not on the search results page alongside their organic website ranking
This is where it is of tremendous value to hire a PPC management company for one very simple reason ndash it has the know-how and resources to deliver impactful returns for your business (sales) Because your marketing budgets staffing and resources are nowhere near the size of multinational brands itrsquos more effective for you to focus on growing the bottom line and leave the tactical work to the experts
About GO DigitalThe GO Digital Vision To Transform Local Marketing and WinLocal For Local Businesses GO Digital a Gannett company is one-stop shop for local businesses looking to connect with consumers through digital marketing from search to social and everything in between For National Brands and Agencies GO Digital delivers local digital activation at national scale with push-button simplicity powered by GO Digital brands Shoplocal BLiNQ Media amp Key Ring GO Digital partners with more than 5000 of the nationrsquos top brands and retailers including PampG Target Walmart and Walgreens and leads digital marketing programs with thousands of local businesses across more than 110 local markets
Contact UsFOR MARKETING PLEASE CONTACT Tel 18889254336Email insightsgodigitalmarketingcom
About GO DigitalThe GO Digital Vision To Transform Local Marketing and WinLocal For Local Businesses GO Digital a Gannett company is one-stop shop for local businesses looking to connect with consumers through digital marketing from search to social and everything in between For National Brands and Agencies GO Digital delivers local digital activation at national scale with push-button simplicity powered by GO Digital brands Shoplocal BLiNQ Media amp Key Ring GO Digital partners with more than 5000 of the nationrsquos top brands and retailers including PampG Target Walmart and Walgreens and leads digital marketing programs with thousands of local businesses across more than 110 local markets
Contact UsFOR MARKETING PLEASE CONTACT Tel 18889254336Email insightsgodigitalmarketingcom
