PPC vs. SEO: The Ultimate Search Marketing Battle

Online Marketing SummitFebruary 25, 2010

Which Side Am I On?

PPC Rules!

SEO Drools!

Cast a Wider Net

50 Page Website – How Many Keywords

Can You Target?

•SEO: 50-100

•PPC: Unlimited

Speed (Deployment + Responding to Changes)

SEO: Days/weeks/months for web developer to make changes. Days/weeks/months for organic rankings to rise.

PPC: Hours/days to launch campaign. Instant results. Make changes on the fly.

Short Term Promotions, Respond to Hot Topics

Search Engine Reputation Management

Content Network

Generate awareness – bring more prospects into the top of the sales funnel

You Control the Copy

Enticing copy with benefits and calls to

action

…at what?!?

Keyword stuffing –

yuck!

You Control the Landing Page

SEO Landing Page (Main Site)

Visitor must click a second time to

respond

PPC Custom Landing Page

Visitor can respond right on

this page

Geographic Targeting

More Info & Let’s Connect!

This presentation is available at www.slideshare.net/stacywms

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Note for SlideShare Readers

I feel compelled to point out that I am actually NOT against Search Engine Optimization. In fact, we proudly provide SEO services as well as PPC. I was asked to “defend” the PPC side of things for this presentation, although I could have promoted SEO just as easily.

Stacy Williams