Edward WebbBAGDL. 5PPD

*

What have I seen and done, that has influenced where I am now?

* Have a wide client range, covering many sectors.

* Valuable lessons of flexible design skills.

* Methods of delivery and presentation are very clear.

ROUNDEL

* Interested in the application of different subject areas and projects into accessible pieces of editorial.

* Retain originality and personal style.

Studio Myerscough

* Hugely enthusiastic design team, always working across a range of digital and print media.

* Very hands on and very creative.

* Worth a visit maybe just as a source of inspiration.

FROST* Interested in their layout ideas.

* Against the grain of standard design theory.

* More rebellious, perhaps helpful with dissertation topic.

* Especially interested in reading about specific editorial decisions.

Design Ledger Design LedgerDesign LedgerDesign Ledger

Web Design Ledger re-brand

* Developing branding skills.

* Time spent on designing / production.

* For future times the design process will take less time, allowing for more time to be experimental with the range.

Working with a range

* Working with a range made things click with me.

* Really want to explore the application of designing for a range. This may take the form of an identity package or series of editorial designs with relevant promotional material.

Exhibition guide layout

* Looked at layout design theory. Especially in the Ambrose / Harris ‘Layout’ and ‘Design Thinking’ books.

* Considering the motion of type, and the way it reads.

How will this lead into my summer?

Continuing the brief

* Aim to produce printed covers and spreads as a continuation of the brief.

* Using the layout strategies I was working with for the exhibition guide.

Collaboration with Leo Cinicolo

* Studied at Cambridge School of Art.

* An eye for digital and a passion for film.

* Looking to showcase his work after his FMP exhibition in London this month.

Work that I am aiming to produce moving into level 6.

• Learnmoreabouttheimportantroleofstructural

foundationsinlayoutdesign.

• Composemultiplelayoutdesignsusinggridsystems

asafoundation:manuscript,column,modular,and

hierarchical.

• Workwithsuppliedcopyandimagestocreate

acompellinglayout.Thismightinvolveworkingin

collaborationwithphotographystudents,orusingmyown

photography.

• Learnaboutratiosandproportionssuchasthe

goldensection,Fibonaccisequence,goldenspiral,root

2rectangles,andruleofthirds.Thiswillalsoinformsome

debateformydissertation.

Specific leaning objective to benefit my layout skills

*More focus on editorial and layout.*Continuous development of branding. *Working with continuity and range.

My FMP was good fun, however I did not fully exploit the use of continuity across the formats.

In what ways will I be communicatingprofessionally?

Studios Contacted

Elmwood

400

Mavo

OffRoadStudio

VeryGraphicDesign

FourLetterWord

BlackfoxCreative

Underbrand

Cuco

MadebySawdust

TheChase

Studios to Contact

StudioNorth

Roundel

Frost

StudioMyerscough

“It is more important to me to

maintain motivation and my

current enthusiasm, than to have it

dampened by a bad experience.

Therefore I do not intent to have a

placement, but do intend to visit

several design studios directly

related to my practice.”