CONTENTS

History Current Profile Products Rivals Awards and achievements Quality management Operation Flood Future Plans

HISTORYHISTORY

AMUL means ‘priceless’ in Sanskrit, derived from AMUL means ‘priceless’ in Sanskrit, derived from the word ‘amulya’.the word ‘amulya’.

AMUL (Anand Milk Union Ltd.) was formed by a AMUL (Anand Milk Union Ltd.) was formed by a small union of farmers, The Kaira District small union of farmers, The Kaira District Cooperative Milk Producers’ Union Ltd. in Anand Cooperative Milk Producers’ Union Ltd. in Anand (Gujarat) on Dec. 14, 1946, under the leadership of (Gujarat) on Dec. 14, 1946, under the leadership of Tribhuvandas Patel.Tribhuvandas Patel.

Farmers wanted a direct access to the markets as Farmers wanted a direct access to the markets as middleman took a huge share of hard-earned profits.middleman took a huge share of hard-earned profits.

CURRENT PROFILECURRENT PROFILE Amul, a dairy cooperative Amul, a dairy cooperative

movement in India, is movement in India, is managed by Gujarat managed by Gujarat Cooperative Milk Marketing Cooperative Milk Marketing Federation Ltd. (GCMMF).Federation Ltd. (GCMMF).

Headquarters – Anand, Headquarters – Anand, GujaratGujarat

Chairman of GCMMF – Chairman of GCMMF – Parthi BhatolParthi Bhatol

Former Chairman of Former Chairman of GCMMF – Dr.Verghese GCMMF – Dr.Verghese Kurien,man behind the Kurien,man behind the success of Amul.success of Amul.

2.8 million producer 2.8 million producer members with milk members with milk collection average of 10.16 collection average of 10.16 million litres per day.million litres per day.

Turnover of GCMMF (Amul) Turnover of GCMMF (Amul) during 2008-09 was during 2008-09 was Rs.67.11 billion.Rs.67.11 billion.

PRODUCTS

THE THREE-TIER “AMUL MODEL”THE THREE-TIER “AMUL MODEL”

Dairy cooperative society at village level:Dairy cooperative society at village level:

Milk collectionMilk collection

Milk union at district level:Milk union at district level:

Milk procurement and processingMilk procurement and processing

Milk federation at the state level:Milk federation at the state level:

Marketing of milk & milk productsMarketing of milk & milk products

RIVALS

Organizations set up by state governments throughout India:

Milma in Kerala Vijaya in Andhra Pradesh Nandini in Karnataka Sudha in Bihar Omfed in Orissa Parag in Uttar Pradesh

AWARDS AND AWARDS AND ACHIEVEMENTSACHIEVEMENTS

► Largest milk handling Largest milk handling capacity in Asia.capacity in Asia.

► Largest producer of milk Largest producer of milk and milk products in the and milk products in the World.World.

► 48 sales offices,3000 48 sales offices,3000 wholesale distributors,5 wholesale distributors,5 lakhs retail outlets.lakhs retail outlets.

► Largest food brand in Largest food brand in India, world's largest India, world's largest pouched milk brand,pouched milk brand,

► world's biggest world's biggest vegetarian cheese brand.vegetarian cheese brand.

► Honoured by ‘Best of all Honoured by ‘Best of all categories Rajiv Gandhi categories Rajiv Gandhi National Quality Award’.National Quality Award’.

OPERATION FLOODOPERATION FLOOD

A rural development A rural development programme started by programme started by National Dairy National Dairy Development Board Development Board (NDDB) in 1970 to create a (NDDB) in 1970 to create a nationwide nationwide MILK GridMILK Grid..

Amul was the engine Amul was the engine behind the success of behind the success of white revolution and in white revolution and in turn became a mega turn became a mega company on cooperative company on cooperative basis.basis.

Dr.Verghese Kurien Dr.Verghese Kurien (chairman of NDDB at that (chairman of NDDB at that time) is considered the time) is considered the Architect of India’s White Architect of India’s White Revolution.Revolution.

Contd…Contd…

Objectives of White revolution (Operation Flood) Objectives of White revolution (Operation Flood) were:were:

• To increase milk production (‘a flood of milk’)To increase milk production (‘a flood of milk’)

• To augment rural income.To augment rural income.

• Fair prices to consumers.Fair prices to consumers.

• To reduce malpractices of milk traders and To reduce malpractices of milk traders and merchants.merchants.

FUTURE PLANS

Increase in milk production to 23.1 million kg per day, at an annual growth rate of 4%.

Expansion of distribution network, creative marketing, consumer education & product innovation.

Setting up dairies with combined processing and liquid milk packaging capacity of 50 LKPD will be established in major metro markets.

To double the processing capacity of dairy plants to 20.7 million kg per day.

To ensure that the maximum share of the consumer’s rupee goes back to the milk producers.