PPT Enchantment Guy Kawasaki

8/19/2019 PPT Enchantment Guy Kawasaki

1/64

The Art of Changing Hearts,

Minds, and Actions

Enchantment

Guy Kawasaki

Friday, March 4, 2011


2/64

Achieve Likability1



3/64

Zygomaticmajor muscle

“Pan Am” smile



4/64

Orbicularisoculi muscle

Make a

Duchenne smile



5/64

Dress

for a tie



6/64

Under-dressing:

“I don’trespect you”



7/64

Over-dressing:

“I am betterthan you”



8/64

Equal-dressing:

“We’re peers”



9/64

Shake it

•Eye contact throughout

•Appropriate verbal greeting•Duchenne smile

•Grip and firm squeeze

•Mid-point position between the two of you

•Cool, dry, and moderately smooth hand

•Medium level of vigor

•Two or three seconds

PH = ! (e2 + ve2)(d2) + (cg + dr)2 + "{(42)(4

2)}2+ (vi + t + te)2 + {(42 )(42)}2


h2


10/64

Achieve

Trustworthiness2



11/64

Trust others



12/64

Bake, don’t eat



13/64

Default

to

“yes”


3


14/64

Get Ready3



15/64

Do something DICEE

Deep

CompleteEmpowering

Elegant

Intelligent


M k i h


16/64

Make it short, sweet,

and swallowable



17/64

Conduct a


4


18/64

Launch4



19/64

Tell a story



20/64

Plant many seeds



21/64

Use salient points

Miles/gallon Yearly costvs.



22/64

Use salient points


Degrees Heating costsvs.



23/64

Use salient points


Degrees Heating costsvs.

GigabytesNumber of

songsvs.


5


24/64

Overcome5



25/64

Provide social proof


d b h


26/64

Find a bright spot


E h t ll th i fl


27/64

Enchant all the influencers


E h t ll the i fl e e


28/64





29/64





30/64





31/64





32/64



d6


33/64

Endure

“Loving Memory of Jerry Garcia” by Stephen Dorian Miner

6


D ’


34/64

Don’t use money


D ’


35/64

Don’t use money


Invoke reciprocation


36/64

Invoke reciprocation


Build an ecosystem


37/64

Build an ecosystem


P t7


38/64

Present7



39/64

Customize the



40/64

Customize the


Sell your dream


41/64

Sell your dream

iPhone # $188 of parts + AT&TFriday, March 4, 2011

10


42/64

10 slides 10


10


43/64

20 minutes

10 slides 10

20


10


44/64

This is 30This is 20

This is 10

30-point font

20 minutes

10 slides 10

20


Use Technolog8


45/64

Use Technology8


Remove the


46/64

Remove the

speed bumps


Provide value


47/64

Provide value

Information

Insights

Assistance


Engage


48/64

Engage

Fast


Engage


49/64

Engage

Fast Many


Engage


50/64

Engage

Fast Many Often


Enchant Up9


51/64

Enchant Up9


Drop everything else


52/64

Drop everything else


Prototype fast


53/64

Prototype fast


Deliver bad news early


54/64

Deliver bad news early


Enchant Down10


55/64

Enchant Down10


Provide MAP


56/64

Provide MAP


Provide MAP


57/64

Provide MAP

Mastery


Provide MAP


58/64

Provide MAP

Mastery

Autonomy


Provide MAP


59/64

Provide MAP

Mastery

Autonomy

Purpose


Empower action


60/64

Empower action


Suck it up


61/64

Suck it up

Mike Rowe, Dirty Jobs



62/64



63/64


Enchantment


64/64

Slides by AnaFxFz.com

Copies from [email protected]


Date post:	07-Jul-2018
Category:	Documents
Upload:	gonzalozavalagalarce
View:	252 times
Download:	1 times

PPT Enchantment Guy Kawasaki

Documents